Exam 8: Persuasive and Sales Messages

Testimonials used in your online sales message are best sprinkled throughout the copy.

Which of the following represents an emotional appeal?

The main information in an e-mail sales message should be placed above the fold, which means that

Which of the following statements about persuasion is most accurate?

Select the most effective opening for a persuasive letter that invites a state representative to speak at your organization's Flag Day celebration.

Select the situation that is least likely to require persuasion.

One tip for successful online sales messages is to provide a means for opting out.

Which of the following is most accurate about the use of persuasion in business?

A successful persuasive message will typically take more space than a direct message.

You should use persuasion when

Use of e-mail, company Web pages, and text messaging has reduced the importance and effectiveness of traditional sales letters delivered by land mail.

Building interest in a sales message can effectively be done by

Which of the following increases the effectiveness of an online sales or marketing message?

A(n) __________ appeal focuses on making or saving money, increasing efficiency, or making good use of resources.

A(n) _____________ contains digital information available on a Web portal or on a company's protected intranet where visitors can add or edit content.

Persuasive requests are generally more effective when they are direct.

Because postscripts make letters appear poorly organized and unprofessional, you should avoid adding them to sales letters.

When you expect price to be an obstacle in a sales message, you should delay mentioning price until after you have created a desire for the product or service.

The __________ of a sales letter should motivate the reader to act.

Which of the following is the most effective closing for a sales message?