Question 1

When organizing perceptual inputs,people tend to mentally fill in missing elements in a pattern or statement.This principle is called

Accepted Answer

A)  interpretation. 
B)  completion. 
C)  distortion. 
D)  closure. 
E)  linking. 
A)  interpretation. 
B)  completion. 
C)  distortion. 
D)  closure. 
E)  linking. D

Question 2

An electronics store puts a large screen TV,wired for surround sound,in a quiet corner of the store with couches and a rug,and plays a recently released movie.These actions give the display the look of a family room or den.The store is using the physical surroundings as a way to influence purchase decisions.

Accepted Answer

A) True 
 B)False  True

Question 3

Maria reads through the newspaper fashion flyers containing advertisements for sweaters from Polo,purses from JC Penney,and tennis shoes from Foot Locker.She remembers only the shoe ad,thanks to the recent tear in her own Reeboks.Maria has engaged in selective

Accepted Answer

A)  distortion. 
B)  decision making. 
C)  analysis. 
D)  retention. 
E)  reading. 
A)  distortion. 
B)  decision making. 
C)  analysis. 
D)  retention. 
E)  reading. D

Question 4

A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes.It must use plain paper,be able to make copies,be compatible with all other fax machines,and not require a separate phone line.The buyer has expressed his or her

Accepted Answer

A)  framing characteristics. 
B)  service characteristics. 
C)  consideration set. 
D)  evaluative criteria. 
E)  information search criteria. 
A)  framing characteristics. 
B)  service characteristics. 
C)  consideration set. 
D)  evaluative criteria. 
E)  information search criteria.

Question 5

The values,knowledge,beliefs,customs,objects,and concepts of a society affect how people make purchasing decisions.

Accepted Answer

A) True 
 B)False

Question 6

Melanie prefers to shop at Target for most of her household needs even though the same products and brands are available at KMart.She prefers the service,location,and friendliness of the employees at Target.Melanie's reasons that influence her decision to shop at Target are called

Accepted Answer

A)  social needs. 
B)  learning processes. 
C)  patronage motives. 
D)  product attitudes. 
E)  retailer attitudes. 
A)  social needs. 
B)  learning processes. 
C)  patronage motives. 
D)  product attitudes. 
E)  retailer attitudes.

Question 7

Doubts in a buyer's mind about whether the purchase decision made was the right one may occur during the

Accepted Answer

A)  cognitive dissonance. 
B)  purchase. 
C)  evaluation of alternatives. 
D)  internal search. 
E)  postpurchase evaluation. 
A)  cognitive dissonance. 
B)  purchase. 
C)  evaluation of alternatives. 
D)  internal search. 
E)  postpurchase evaluation.

Question 8

A person's self-concept may affect whether the person buys a product in a particular product category,but it has little impact on brand selection.

Accepted Answer

A) True 
 B)False

Question 9

The choice of a seller may actually affect the final product selection during the purchase stage of the consumer buying decision process.

Accepted Answer

A) True 
 B)False

Question 10

Motives include knowledge and positive or negative feelings about an object.

Accepted Answer

A) True 
 B)False

Question 11

Cognitive,affective,and behavioral are the three major components of

Accepted Answer

A)  self-concept. 
B)  motives. 
C)  lifestyles. 
D)  consumer socialization. 
E)  attitudes. 
A)  self-concept. 
B)  motives. 
C)  lifestyles. 
D)  consumer socialization. 
E)  attitudes.

Question 12

Maslow's hierarchy of needs refers to the five levels of needs that humans seek to satisfy,from most to least important.These needs,in order from most to least important are

Accepted Answer

A)  psychological,physiological,safety,social,and esteem. 
B)  physiological,safety,esteem,social,and self-actualization. 
C)  physiological,psychological,safety,social,and esteem. 
D)  physiological,safety,social,and esteem,self-actualization. 
E)  physiological,esteem,safety,self-actualization,and psychological. 
A)  psychological,physiological,safety,social,and esteem. 
B)  physiological,safety,esteem,social,and self-actualization. 
C)  physiological,psychological,safety,social,and esteem. 
D)  physiological,safety,social,and esteem,self-actualization. 
E)  physiological,esteem,safety,self-actualization,and psychological.

Question 13

The development of a person's self-concept is a function of

Accepted Answer

A)  learning. 
B)  psychological and social factors. 
C)  reference groups and opinion leaders. 
D)  roles and family influences. 
E)  subcultures. 
A)  learning. 
B)  psychological and social factors. 
C)  reference groups and opinion leaders. 
D)  roles and family influences. 
E)  subcultures.

Question 14

Consumers' purchasing decisions and brand decisions may be influenced strongly by reference groups.

Accepted Answer

A) True 
 B)False

Question 15

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs,which are called

Accepted Answer

A)  motives. 
B)  lifestyles. 
C)  perceptions. 
D)  attitudes. 
E)  traits. 
A)  motives. 
B)  lifestyles. 
C)  perceptions. 
D)  attitudes. 
E)  traits.

Question 16

A reference group acts as a point of comparison and as a source of information for an individual.

Accepted Answer

A) True 
 B)False

Question 17

A role consists of a set of actions and activities that a person in a particular position is expected to perform.

Accepted Answer

A) True 
 B)False

Question 18

Marketers may try to change consumers' attitudes toward a product if they feel that a significant number of consumers have strong negative attitudes toward it.

Accepted Answer

A) True 
 B)False

Question 19

Not all the behavioral patterns and values attributed to specific subcultures apply to every member of that specific subculture.

Accepted Answer

A) True 
 B)False

Question 20

Compare and contrast the three major ethnic subcultures in the United States.

Accepted Answer

The answer of Compare and contrast the three major ethnic...

Exam 6: Consumer Behavior

When organizing perceptual inputs,people tend to mentally fill in missing elements in a pattern or statement.This principle is called

Maria reads through the newspaper fashion flyers containing advertisements for sweaters from Polo,purses from JC Penney,and tennis shoes from Foot Locker.She remembers only the shoe ad,thanks to the recent tear in her own Reeboks.Maria has engaged in selective

A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes.It must use plain paper,be able to make copies,be compatible with all other fax machines,and not require a separate phone line.The buyer has expressed his or her

The values,knowledge,beliefs,customs,objects,and concepts of a society affect how people make purchasing decisions.

Melanie prefers to shop at Target for most of her household needs even though the same products and brands are available at KMart.She prefers the service,location,and friendliness of the employees at Target.Melanie's reasons that influence her decision to shop at Target are called

Doubts in a buyer's mind about whether the purchase decision made was the right one may occur during the

A person's self-concept may affect whether the person buys a product in a particular product category,but it has little impact on brand selection.

The choice of a seller may actually affect the final product selection during the purchase stage of the consumer buying decision process.

Motives include knowledge and positive or negative feelings about an object.

Cognitive,affective,and behavioral are the three major components of

Maslow's hierarchy of needs refers to the five levels of needs that humans seek to satisfy,from most to least important.These needs,in order from most to least important are

The development of a person's self-concept is a function of

Consumers' purchasing decisions and brand decisions may be influenced strongly by reference groups.

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs,which are called

A reference group acts as a point of comparison and as a source of information for an individual.

A role consists of a set of actions and activities that a person in a particular position is expected to perform.

Marketers may try to change consumers' attitudes toward a product if they feel that a significant number of consumers have strong negative attitudes toward it.

Not all the behavioral patterns and values attributed to specific subcultures apply to every member of that specific subculture.

Compare and contrast the three major ethnic subcultures in the United States.

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

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