Exam 6: Consumer Behavior

The forces that other people exert on one's buying behavior are called social influences.These come from reference groups and opinion leaders,social classes,culture and subcultures,roles,and

Just as attitudes are learned,they can be changed.

When Julia goes to the first class of her Operations Management course,she finds out that in addition to the textbook she already purchased,she also needs a copy of the book The Goal.At which stage of the consumer buying decision process is Julia?

If a consumer receives information that is inconsistent with her or his beliefs,the consumer may alter this information.This perceptual process is known as selective

Many aspects of consumer buying decisions are affected by the individual's level of involvement.Level of involvement is

Jonathan is torn between buying a new swing set for his kids and buying a new set of Ping golf clubs for himself.Jonathan is experiencing

When shopping for detergent,Josh looks at Tide,Fresh Start,Surf,and All and chooses the one that is on sale.These four brands make up his ____ set.

Having used both Secret and Sure deodorants,Annette feels that Secret is a good product and the one that best meets her needs.She has formed a(n)____ about Secret.

If a person's interest in the product category is ongoing and long term,it is referred to as situational involvement.

Involvement level is one factor that affects a consumer's selection of a type of problem-solving process.

Kellogg's is introducing a new bran waffle for toasters.Television commercials will be a key element in communicating the benefits associated with this product.Based on that decision,Kellogg's is expecting consumers to engage in what form of problem solving?

Family influences are not directly related to purchasing decisions.

As Jeff runs out of shaving cream,he immediately tries to remember what he did the last time this happened.He is engaging in

Maslow's hierarchy of needs is an explanation of how motives operate.

In the process of perception,individuals receive sensations through sight,sound,taste,smell,and hearing.These sensations are called

When,in their information search,consumers focus on communication with friends and relatives,they are utilizing ____ sources.

A group of brands that a consumer views as alternatives for possible purchase is called a(n)

A consumer's buying decisions are affected in part by the people around him or her.Such people and the forces they exert on an individual buyer are called

Which of the following consumer problem-solving processes will probably be used in purchasing toothpaste?

When Trevor realizes his liquor cabinet supply was devastated by last weekend's party,he first retrieves information from his memory about what types of liquor he and his friends like most and then asks the attractive clerk at the liquor store what she would recommend.Trevor started with a(n)____ search and then progressed to a(n)____ search.