Question 1

A group becomes a reference group for an individual when that person identifies with this group so strongly that he or she

Accepted Answer

A)  takes on many of the values,attitudes,or behaviors of group members. 
B)  becomes a formal member of the group. 
C)  becomes familiar with the group's activities. 
D)  seeks information from members of the group regarding buying decisions. 
E)  cannot control the strength of his or her involvement with the group. 
A)  takes on many of the values,attitudes,or behaviors of group members. 
B)  becomes a formal member of the group. 
C)  becomes familiar with the group's activities. 
D)  seeks information from members of the group regarding buying decisions. 
E)  cannot control the strength of his or her involvement with the group.

Question 2

Dissatisfaction may occur shortly after a purchase; this is called cognitive dissatisfaction.

Accepted Answer

A) True 
 B)False

Question 3

A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.

Accepted Answer

A) True 
 B)False

Question 4

Hereditary characteristics combined with personal experiences that together make an individual unique form one's

Accepted Answer

A)  self-concept. 
B)  attitudes. 
C)  lifestyle. 
D)  personality. 
E)  role. 
A)  self-concept. 
B)  attitudes. 
C)  lifestyle. 
D)  personality. 
E)  role.

Question 5

The values,needs,interests,shopping patterns,and buying habits of various subcultures must be considered if a business wants to succeed.

Accepted Answer

A) True 
 B)False

Question 6

A buyer's actions at any point in time are affected by one major motive.

Accepted Answer

A) True 
 B)False

Question 7

The actual act of purchase is the second stage of the consumer buying decision process.

Accepted Answer

A) True 
 B)False

Question 8

Assignment of meaning to organized information inputs is called

Accepted Answer

A)  motivation. 
B)  redefinition. 
C)  learning. 
D)  interpretation. 
E)  selection. 
A)  motivation. 
B)  redefinition. 
C)  learning. 
D)  interpretation. 
E)  selection.

Question 9

During the evaluation of alternatives stage of the consumer buying decision process,the buyer selects the seller from whom he or she will purchase the product.

Accepted Answer

A) True 
 B)False

Question 10

Compare and contrast the three major types of consumer problem-solving processes.

Accepted Answer

The three major types of consumer proble

Question 11

At a single point in time,a person's motives are all of equal strength.

Accepted Answer

A) True 
 B)False

Question 12

An opinion leader is likely to be most effective under all of the following conditions except when the

Accepted Answer

A)  follower has high product involvement. 
B)  follower has low product knowledge. 
C)  follower has values and attitudes similar to the opinion leader. 
D)  product details are numerous and complicated. 
E)  follower has attitudes and values that are different from those of the opinion leader. 
A)  follower has high product involvement. 
B)  follower has low product knowledge. 
C)  follower has values and attitudes similar to the opinion leader. 
D)  product details are numerous and complicated. 
E)  follower has attitudes and values that are different from those of the opinion leader.

Question 13

Which of the following is the fastest growing,most affluent subculture in the United States?

Accepted Answer

A)  African Americans 
B)  Hispanics 
C)  Asian Americans 
D)  Native Americans 
E)  Italian Americans 
A)  African Americans 
B)  Hispanics 
C)  Asian Americans 
D)  Native Americans 
E)  Italian Americans

Question 14

According to Maslow's hierarchy of needs,

Accepted Answer

A)  individuals simultaneously try to satisfy all five levels of needs. 
B)  self-actualization needs are the most important needs to be met for most individuals. 
C)  individuals first address needs at the top of the pyramid and then move down to the lower level needs. 
D)  levels of needs are different for everyone,and we all try to satisfy them in a different order. 
E)  individuals first satisfy the most basic needs and then try to fulfill needs at the next level up. 
A)  individuals simultaneously try to satisfy all five levels of needs. 
B)  self-actualization needs are the most important needs to be met for most individuals. 
C)  individuals first address needs at the top of the pyramid and then move down to the lower level needs. 
D)  levels of needs are different for everyone,and we all try to satisfy them in a different order. 
E)  individuals first satisfy the most basic needs and then try to fulfill needs at the next level up.

Question 15

All of the following are marketer-dominated sources of information except

Accepted Answer

A)  salespeople. 
B)  advertising. 
C)  packaging. 
D)  friends. 
E)  displays. 
A)  salespeople. 
B)  advertising. 
C)  packaging. 
D)  friends. 
E)  displays.

Question 16

During which stage of the consumer buying decision process does a consumer decide from which seller he or she will buy the product?

Accepted Answer

A)  Evaluation of alternatives 
B)  Information search 
C)  Source selection 
D)  Purchase 
E)  Problem recognition 
A)  Evaluation of alternatives 
B)  Information search 
C)  Source selection 
D)  Purchase 
E)  Problem recognition

Question 17

Consumers' buying decisions are not affected by other people.

Accepted Answer

A) True 
 B)False

Question 18

When a buyer receives information that is inconsistent with his or her beliefs,the buyer may distort the information to bring it more in line with those beliefs.

Accepted Answer

A) True 
 B)False

Question 19

Stacy is going to the store to buy a gallon of milk.She will most likely use ____ in her consumer decision-making process.

Accepted Answer

A)  routinized response behavior 
B)  limited problem solving 
C)  extended problem solving 
D)  perceptual scanning 
E)  evaluation of alternatives 
A)  routinized response behavior 
B)  limited problem solving 
C)  extended problem solving 
D)  perceptual scanning 
E)  evaluation of alternatives

Question 20

Changing people's attitudes toward a firm and its marketing program is

Accepted Answer

A)  simple when advertisements are used. 
B)  impossible,even if the firm uses advertisements. 
C)  a long,expensive,and difficult task that may require extensive advertising campaigns. 
D)  unnecessary,since consumer attitudes are of little importance. 
E)  rarely attempted through the use of marketing practice. 
A)  simple when advertisements are used. 
B)  impossible,even if the firm uses advertisements. 
C)  a long,expensive,and difficult task that may require extensive advertising campaigns. 
D)  unnecessary,since consumer attitudes are of little importance. 
E)  rarely attempted through the use of marketing practice.

Exam 6: Consumer Behavior

A group becomes a reference group for an individual when that person identifies with this group so strongly that he or she

Dissatisfaction may occur shortly after a purchase; this is called cognitive dissatisfaction.

A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.

Hereditary characteristics combined with personal experiences that together make an individual unique form one's

The values,needs,interests,shopping patterns,and buying habits of various subcultures must be considered if a business wants to succeed.

A buyer's actions at any point in time are affected by one major motive.

The actual act of purchase is the second stage of the consumer buying decision process.

Assignment of meaning to organized information inputs is called

During the evaluation of alternatives stage of the consumer buying decision process,the buyer selects the seller from whom he or she will purchase the product.

Compare and contrast the three major types of consumer problem-solving processes.

At a single point in time,a person's motives are all of equal strength.

An opinion leader is likely to be most effective under all of the following conditions except when the

Which of the following is the fastest growing,most affluent subculture in the United States?

According to Maslow's hierarchy of needs,

All of the following are marketer-dominated sources of information except

During which stage of the consumer buying decision process does a consumer decide from which seller he or she will buy the product?

Consumers' buying decisions are not affected by other people.

When a buyer receives information that is inconsistent with his or her beliefs,the buyer may distort the information to bring it more in line with those beliefs.

Stacy is going to the store to buy a gallon of milk.She will most likely use ____ in her consumer decision-making process.

Changing people's attitudes toward a firm and its marketing program is

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

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