Exam 6: Consumer Behavior

____ are situational influences that include the characteristics and interactions of others who are present when a purchase decision is being made,such as friends,relatives,and salespeople.

Market researchers for a local bakery determined that Jewish people consume 63 percent of the portion of bagels sold in New York City.This is an example of ____ influence on consumer buying decision processes.

Some of the criteria used in the evaluation of alternatives stage of the consumer buying decision process are also used during the postpurchase evaluation stage.

What consumer research method consists of a series of adjectives,phrases,or sentences regarding an object,with subjects indicating the intensity of their feelings toward this object by reacting to these adjectives,phrases,or sentences?

Social surroundings during the purchase decision do not include the presence of a salesperson.

A consumer may receive a marketer's information and perceive it differently from the way the marketer intended.

Marketers who attempt to use reference-group influence in advertisements are most likely to succeed when messages indicate that

Shaun is going shopping with his dad to buy his first baseball glove for Little League.He listens to his dad talk to the salesperson at the sporting goods store,watches him examine the stitching in the glove and then rub his finger over the leather palm.Shaun's observations are part of his

Mark is shopping for a new suit to wear to an important interview.He really wants to impress his prospective employer and is shopping at many stores to find the right outfit.Martin is using which type of consumer problem-solving process?

An information search,once completed,should identify for the buyer the one brand that he or she views as the best alternative.

A consumer belongs to only one subculture.

How does the level of involvement affect the type of consumer problem-solving process that a person uses?

A culture can be divided into subcultures according to

People's needs to grow,develop,and achieve their full potential are referred to by Maslow as ____ needs.

An attitude scale measures the

Children often achieve ____ by observing parents and older siblings in purchase situations and then through their own purchase experiences.

Which of the following purchases would most likely require a consumer to use extended problem solving?

How does an individual's social class influence the products he or she buys?

The evaluative criteria are objective but not subjective product characteristics that are important to a specific buyer when purchasing a product.

Why is it important for marketers to understand the cultural and subcultural influences that may affect the consumer buying decision process?