Question 1

Expecting ethical business behavior reflects our culture.

Accepted Answer

A) True 
 B)False

Question 2

Use the following to answer the questions.
Both the Toyota Sienna and the Nissan Quest were very popular choices for family vans.Toyota noticed that the majority of its customers were families with 3 or more children,and so they developed commercials that featured larger families.They also produced commercials that featured Hispanic-looking actors and for some markets,in Spanish.Alicia Desario and her husband were currently shopping for a van for their family.As Alicia listened to an advertisement on the television about the Nissan Quest,she noticed that the Nissan cost about $27,000 and had gas mileage of about 17 mpg.She recalled an earlier ad for the Toyota Sienna,that also cost about $27,000,but had gas mileage of about 21 mpg.She also liked the way the family was portrayed in the Toyota ad,showing the children in the back seats having plenty of room,watching the DVD players,and having their own sound controls.When she spoke to Carlos,her husband,about how much she liked the Toyota van,he replied that it had too low of gas mileage at only 16 mpg.Since Alicia didn't agree with that number,he produced a magazine ad that supported his claim of the 16 mpg for the Toyota.Alicia couldn't believe that she had made such an error in hearing what the gas mileage was for the Toyota and the Nissan.
-Refer to Scenario 6.2.Carlos' knowledge of the correct gas mileage is an example of the ____ component of his attitude toward the Toyota,while Alicia's feelings about the children in the commercial being happy in the Toyota van were an example of the ____ component of her attitude.

Accepted Answer

A)  cognitive; affective 
B)  cognitive; behavioral 
C)  affective; cognitive 
D)  affective; behavioral 
E)  behavioral; affective 
A)  cognitive; affective 
B)  cognitive; behavioral 
C)  affective; cognitive 
D)  affective; behavioral 
E)  behavioral; affective

Question 3

Why is it important for marketers to recognize the stages that a consumer goes through in making a purchase decision?

Accepted Answer

The answer of Why is it important for marketers to...

Question 4

Use the following to answer the questions.
Both the Toyota Sienna and the Nissan Quest were very popular choices for family vans.Toyota noticed that the majority of its customers were families with 3 or more children,and so they developed commercials that featured larger families.They also produced commercials that featured Hispanic-looking actors and for some markets,in Spanish.Alicia Desario and her husband were currently shopping for a van for their family.As Alicia listened to an advertisement on the television about the Nissan Quest,she noticed that the Nissan cost about $27,000 and had gas mileage of about 17 mpg.She recalled an earlier ad for the Toyota Sienna,that also cost about $27,000,but had gas mileage of about 21 mpg.She also liked the way the family was portrayed in the Toyota ad,showing the children in the back seats having plenty of room,watching the DVD players,and having their own sound controls.When she spoke to Carlos,her husband,about how much she liked the Toyota van,he replied that it had too low of gas mileage at only 16 mpg.Since Alicia didn't agree with that number,he produced a magazine ad that supported his claim of the 16 mpg for the Toyota.Alicia couldn't believe that she had made such an error in hearing what the gas mileage was for the Toyota and the Nissan.
-Refer to Scenario 6.2.Toyota's production of commercials that featured Hispanic actors and the Spanish language is an example of marketing to

Accepted Answer

A)  cultural self-concepts. 
B)  social classes. 
C)  subcultures. 
D)  roles. 
E)  social strata. 
A)  cultural self-concepts. 
B)  social classes. 
C)  subcultures. 
D)  roles. 
E)  social strata.

Question 5

Marketers should view customers as problem solvers.

Accepted Answer

A) True 
 B)False

Question 6

A consumer market consists of buyers intending to use the product with the main purpose of making a profit.

Accepted Answer

A) True 
 B)False

Question 7

As Steve is shopping for groceries,he notices a product on the shelf and remembers that he is about to run out of it at home.In terms of the consumer buying decision process,Steve just experienced

Accepted Answer

A)  problem recognition. 
B)  high involvement. 
C)  postpurchase evaluation. 
D)  information search. 
E)  evaluation of alternatives. 
A)  problem recognition. 
B)  high involvement. 
C)  postpurchase evaluation. 
D)  information search. 
E)  evaluation of alternatives.

Question 8

Perception is a three-step process that involves

Accepted Answer

A)  motivation,personality,and attitudes. 
B)  classifying,recording,and eliminating information received through the senses. 
C)  collecting,eliminating,and organizing information inputs. 
D)  selecting,organizing,and interpreting information inputs. 
E)  anticipating,classifying,and discarding information inputs. 
A)  motivation,personality,and attitudes. 
B)  classifying,recording,and eliminating information received through the senses. 
C)  collecting,eliminating,and organizing information inputs. 
D)  selecting,organizing,and interpreting information inputs. 
E)  anticipating,classifying,and discarding information inputs.

Question 9

After certain inputs have been selected to reach an individual's awareness,the next step in the perceptual process is perceptual

Accepted Answer

A)  organization. 
B)  attention. 
C)  retention. 
D)  interpretation. 
E)  redefinition. 
A)  organization. 
B)  attention. 
C)  retention. 
D)  interpretation. 
E)  redefinition.

Question 10

Shortly after moving into their new home,Mark and Katherine Gould purchase and install smoke detectors and an alarm system.The Goulds are concerned about fulfilling their need for

Accepted Answer

A)  survival. 
B)  safety. 
C)  self-actualization. 
D)  esteem. 
E)  belonging. 
A)  survival. 
B)  safety. 
C)  self-actualization. 
D)  esteem. 
E)  belonging.

Question 11

A major part of perception involves information processing.

Accepted Answer

A) True 
 B)False

Question 12

Discuss how reference groups and opinion leaders influence purchase behavior.

Accepted Answer

The answer of Discuss how reference groups and opinion leaders...

Question 13

Evaluative criteria for brands within the consideration set are both

Accepted Answer

A)  selective and expansive. 
B)  objective and subjective. 
C)  internal and external. 
D)  extended and routinized. 
E)  perceptive and selective. 
A)  selective and expansive. 
B)  objective and subjective. 
C)  internal and external. 
D)  extended and routinized. 
E)  perceptive and selective.

Question 14

In what ways does an individual's personality affect his or her buying behavior?

Accepted Answer

The answer of In what ways does an individual's personality...

Question 15

According to Coleman's major social class categories,the social class in our society that favors prestigious schooling,neighborhoods,and brands is the

Accepted Answer

A)  upper class. 
B)  middle class. 
C)  upper-lower class. 
D)  working class. 
E)  lower class. 
A)  upper class. 
B)  middle class. 
C)  upper-lower class. 
D)  working class. 
E)  lower class.

Question 16

The five categories of situational influences are:

Accepted Answer

A)  product involvement level,physical surroundings,social surroundings,time perspective,and purchase reason. 
B)  antecedent states,physical surroundings,social surroundings,time perspective,and space dimensions. 
C)  social surroundings,physical surroundings,time pressures,purchase reason,and lifestyles. 
D)  purchase reason,time perspective,social surroundings,physical surroundings,and buyer's momentary mood. 
E)  store atmosphere,location,aromas,sounds,and lighting. 
A)  product involvement level,physical surroundings,social surroundings,time perspective,and purchase reason. 
B)  antecedent states,physical surroundings,social surroundings,time perspective,and space dimensions. 
C)  social surroundings,physical surroundings,time pressures,purchase reason,and lifestyles. 
D)  purchase reason,time perspective,social surroundings,physical surroundings,and buyer's momentary mood. 
E)  store atmosphere,location,aromas,sounds,and lighting.

Question 17

The terms of sale (price,delivery,credit arrangements)are negotiated during the evaluation of alternatives stage of the consumer decision-making process.

Accepted Answer

A) True 
 B)False

Question 18

Ads for beauty products often suggest that purchasing these products will bring love,helping to fulfill one's needs for love and affection.

Accepted Answer

A) True 
 B)False

Question 19

Temporary and dynamic factors that result from a particular set of circumstance a consumer is facing when making purchase decisions characterize

Accepted Answer

A)  enduring involvement. 
B)  extended problem solving. 
C)  selective exposure. 
D)  situational involvement. 
E)  selective retention. 
A)  enduring involvement. 
B)  extended problem solving. 
C)  selective exposure. 
D)  situational involvement. 
E)  selective retention.

Question 20

Our society uses many factors,including occupation,educational level,income,wealth,religion,race,ethnic group,and possessions,to group people into

Accepted Answer

A)  family types. 
B)  geographic regions. 
C)  reference groups. 
D)  social classes. 
E)  attitudinal segments. 
A)  family types. 
B)  geographic regions. 
C)  reference groups. 
D)  social classes. 
E)  attitudinal segments.

Exam 6: Consumer Behavior

Expecting ethical business behavior reflects our culture.

Why is it important for marketers to recognize the stages that a consumer goes through in making a purchase decision?

Marketers should view customers as problem solvers.

A consumer market consists of buyers intending to use the product with the main purpose of making a profit.

As Steve is shopping for groceries,he notices a product on the shelf and remembers that he is about to run out of it at home.In terms of the consumer buying decision process,Steve just experienced

Perception is a three-step process that involves

After certain inputs have been selected to reach an individual's awareness,the next step in the perceptual process is perceptual

Shortly after moving into their new home,Mark and Katherine Gould purchase and install smoke detectors and an alarm system.The Goulds are concerned about fulfilling their need for

A major part of perception involves information processing.

Discuss how reference groups and opinion leaders influence purchase behavior.

Evaluative criteria for brands within the consideration set are both

In what ways does an individual's personality affect his or her buying behavior?

According to Coleman's major social class categories,the social class in our society that favors prestigious schooling,neighborhoods,and brands is the

The five categories of situational influences are:

The terms of sale (price,delivery,credit arrangements)are negotiated during the evaluation of alternatives stage of the consumer decision-making process.

Ads for beauty products often suggest that purchasing these products will bring love,helping to fulfill one's needs for love and affection.

Temporary and dynamic factors that result from a particular set of circumstance a consumer is facing when making purchase decisions characterize

Our society uses many factors,including occupation,educational level,income,wealth,religion,race,ethnic group,and possessions,to group people into

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

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