Question 1

Problem recognition occurs when a consumer

Accepted Answer

A)  searches for information to resolve a problem. 
B)  becomes aware that there is a difference between a desired state and an actual condition. 
C)  recognizes a need. 
D)  evaluates her or his purchase. 
E)  is exposed to a television advertisement. 
A)  searches for information to resolve a problem. 
B)  becomes aware that there is a difference between a desired state and an actual condition. 
C)  recognizes a need. 
D)  evaluates her or his purchase. 
E)  is exposed to a television advertisement.

Question 2

The phenomenon of selective exposure is associated with perception.

Accepted Answer

A) True 
 B)False

Question 3

Within the information search step of the consumer buying decision process,what two primary aspects exist?

Accepted Answer

A)  Consideration sets and evoked sets 
B)  Personal information and non-personal information 
C)  Selective retention and selective distortion 
D)  Internal search and external search 
E)  Company-produced information and internal information 
A)  Consideration sets and evoked sets 
B)  Personal information and non-personal information 
C)  Selective retention and selective distortion 
D)  Internal search and external search 
E)  Company-produced information and internal information

Question 4

The actions and activities associated with a position one holds within a group,organization,or institution constitute

Accepted Answer

A)  personality. 
B)  a role. 
C)  a motive. 
D)  perception. 
E)  an attitude. 
A)  personality. 
B)  a role. 
C)  a motive. 
D)  perception. 
E)  an attitude.

Question 5

An unplanned buying behavior resulting from a powerful urge to buy something immediately is called

Accepted Answer

A)  impulse buying. 
B)  habitual buying. 
C)  compulsive response behavior. 
D)  non-problem solving. 
E)  cognitive dissonance. 
A)  impulse buying. 
B)  habitual buying. 
C)  compulsive response behavior. 
D)  non-problem solving. 
E)  cognitive dissonance.

Question 6

Social classes are referred to as open aggregates of individuals because people can move into and out of them.

Accepted Answer

A) True 
 B)False

Question 7

You are in the market for a new car and believe there are more car ads than usual on TV.Perhaps the need you have is driving which of the following phenomena?

Accepted Answer

A)  perception. 
B)  selective exposure. 
C)  selective distortion. 
D)  cognitive dissonance. 
E)  selective retention. 
A)  perception. 
B)  selective exposure. 
C)  selective distortion. 
D)  cognitive dissonance. 
E)  selective retention.

Question 8

Which of the following products would probably require extended problem solving before a purchase?

Accepted Answer

A)  Products purchased frequently 
B)  Products to be purchased in the future 
C)  Products that are purchased routinely 
D)  Expensive products 
E)  Products purchased as a result of social influences 
A)  Products purchased frequently 
B)  Products to be purchased in the future 
C)  Products that are purchased routinely 
D)  Expensive products 
E)  Products purchased as a result of social influences

Question 9

Consumer socialization is the process through which a person acquires the knowledge and skills to function as a consumer.

Accepted Answer

A) True 
 B)False

Question 10

Identify and describe the five major categories of situational influences.

Accepted Answer

The answer of Identify and describe the five major categories...

Question 11

Motives can affect the direction and intensity of behavior.

Accepted Answer

A) True 
 B)False

Question 12

One's personality is a set of internal traits and distinct behavioral tendencies that result in consistent patterns of behavior in certain situations.

Accepted Answer

A) True 
 B)False

Question 13

Limited problem solving is used when purchasing frequently bought,low-cost items needing very little decision effort.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following buying situations is most consistent with routinized response behavior?

Accepted Answer

A)  Ian buying his first pair of basketball shoes 
B)  Molly buying a new set of tires for her car 
C)  Aaron buying a new fishing rod and reel 
D)  Stephanie buying bottled water 
E)  Bryan buying a new software program 
A)  Ian buying his first pair of basketball shoes 
B)  Molly buying a new set of tires for her car 
C)  Aaron buying a new fishing rod and reel 
D)  Stephanie buying bottled water 
E)  Bryan buying a new software program

Question 15

Time dimensions on the buying decision include how long it may take to become knowledgeable about a product.

Accepted Answer

A) True 
 B)False

Question 16

When evaluating the alternatives,the buyer rates and eventually ranks the brands in the consideration set.

Accepted Answer

A) True 
 B)False

Question 17

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category,he or she will most likely engage in

Accepted Answer

A)  enduring purchase behavior. 
B)  routinized response behavior. 
C)  extended problem solving. 
D)  impulse searching. 
E)  limited problem solving. 
A)  enduring purchase behavior. 
B)  routinized response behavior. 
C)  extended problem solving. 
D)  impulse searching. 
E)  limited problem solving.

Question 18

An open aggregate of people with similar social ranking is referred to as a

Accepted Answer

A)  reference group. 
B)  social class. 
C)  role. 
D)  caste. 
E)  subculture. 
A)  reference group. 
B)  social class. 
C)  role. 
D)  caste. 
E)  subculture.

Question 19

Asian Americans are the fastest growing and most affluent U.S.subculture,but with respect to buying behavior,Asians are generally not willing to pay more for distinct,well-known brands.

Accepted Answer

A) True 
 B)False

Exam 6: Consumer Behavior

Problem recognition occurs when a consumer

The phenomenon of selective exposure is associated with perception.

Within the information search step of the consumer buying decision process,what two primary aspects exist?

The actions and activities associated with a position one holds within a group,organization,or institution constitute

An unplanned buying behavior resulting from a powerful urge to buy something immediately is called

Social classes are referred to as open aggregates of individuals because people can move into and out of them.

You are in the market for a new car and believe there are more car ads than usual on TV.Perhaps the need you have is driving which of the following phenomena?

Which of the following products would probably require extended problem solving before a purchase?

Consumer socialization is the process through which a person acquires the knowledge and skills to function as a consumer.

Identify and describe the five major categories of situational influences.

Motives can affect the direction and intensity of behavior.

One's personality is a set of internal traits and distinct behavioral tendencies that result in consistent patterns of behavior in certain situations.

Limited problem solving is used when purchasing frequently bought,low-cost items needing very little decision effort.

Which of the following buying situations is most consistent with routinized response behavior?

Time dimensions on the buying decision include how long it may take to become knowledgeable about a product.

When evaluating the alternatives,the buyer rates and eventually ranks the brands in the consideration set.

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category,he or she will most likely engage in

An open aggregate of people with similar social ranking is referred to as a

Asian Americans are the fastest growing and most affluent U.S.subculture,but with respect to buying behavior,Asians are generally not willing to pay more for distinct,well-known brands.

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

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