Question 1

After purchasing a new Lexus,Pablo sees an Infinity pass by on the street and begins to wonder if he made the right choice.Pablo is experiencing

Accepted Answer

A)  problem recognition. 
B)  cognitive dissonance. 
C)  internal search. 
D)  alternative evaluation. 
E)  framing. 
A)  problem recognition. 
B)  cognitive dissonance. 
C)  internal search. 
D)  alternative evaluation. 
E)  framing.

Question 2

The three major types of reference groups are:

Accepted Answer

A)  membership,aspirational,and advocacy. 
B)  advocacy,avoidance,and approach. 
C)  aspirational,disassociative,and membership. 
D)  actual,implied,and desired. 
E)  family,peer group,and media. 
A)  membership,aspirational,and advocacy. 
B)  advocacy,avoidance,and approach. 
C)  aspirational,disassociative,and membership. 
D)  actual,implied,and desired. 
E)  family,peer group,and media.

Question 3

Situational influences can be classified into five different categories including physical surroundings,social surroundings,personality,purchase reason,and time perspective.

Accepted Answer

A) True 
 B)False

Question 4

After purchasing a product,postpurchase evaluation may result in cognitive dissonance.Cognitive dissonance is

Accepted Answer

A)  the congruence between external and internal searches for product information. 
B)  a function of the manner in which the manufacturer of the product describes its attributes. 
C)  satisfaction with the purchase. 
D)  the establishment of criteria for comparing products. 
E)  doubts that occur because the buyer questions whether the decision to purchase the product was right. 
A)  the congruence between external and internal searches for product information. 
B)  a function of the manner in which the manufacturer of the product describes its attributes. 
C)  satisfaction with the purchase. 
D)  the establishment of criteria for comparing products. 
E)  doubts that occur because the buyer questions whether the decision to purchase the product was right.

Question 5

Extended problem solving is the type of consumer problem-solving process that

Accepted Answer

A)  involves no conscious planning but rather a powerful and persistent urge to buy something. 
B)  is the most complex problem-solving behavior,which comes into play when a purchase involves unfamiliar,expensive,or infrequently bought products. 
C)  requires a moderate amount of time for information gathering and search. 
D)  is the creation and maintenance of a collection of products that satisfy a person's needs and wants. 
E)  requires very little search-and-decision effort and is practiced when buying low-cost and frequently purchased products. 
A)  involves no conscious planning but rather a powerful and persistent urge to buy something. 
B)  is the most complex problem-solving behavior,which comes into play when a purchase involves unfamiliar,expensive,or infrequently bought products. 
C)  requires a moderate amount of time for information gathering and search. 
D)  is the creation and maintenance of a collection of products that satisfy a person's needs and wants. 
E)  requires very little search-and-decision effort and is practiced when buying low-cost and frequently purchased products.

Question 6

The five major stages of the consumer buying decision process,in order,are

Accepted Answer

A)  information search,establishment of product criteria,evaluation of alternatives,purchase,and postpurchase evaluation 
B)  problem recognition,information search,evaluation of alternatives,purchase,and postpurchase evaluation. 
C)  problem recognition,information search,evaluation of alternatives,postpurchase evaluation and purchase. 
D)  information search,evaluation of alternatives,purchase,trial adoption period,and postpurchase evaluation. 
E)  problem recognition,purchase,evaluation of alternatives,postpurchase evaluation,and rebuy. 
A)  information search,establishment of product criteria,evaluation of alternatives,purchase,and postpurchase evaluation 
B)  problem recognition,information search,evaluation of alternatives,purchase,and postpurchase evaluation. 
C)  problem recognition,information search,evaluation of alternatives,postpurchase evaluation and purchase. 
D)  information search,evaluation of alternatives,purchase,trial adoption period,and postpurchase evaluation. 
E)  problem recognition,purchase,evaluation of alternatives,postpurchase evaluation,and rebuy.

Question 7

Information inputs that reach awareness are received in an organized form.

Accepted Answer

A) True 
 B)False

Question 8

Jenny plans to buy a new swimsuit for her spring break cruise.She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision.Jenny is engaging in

Accepted Answer

A)  routinized response behavior. 
B)  extended problem solving. 
C)  limited problem solving. 
D)  impulse buying. 
E)  intensive problem solving. 
A)  routinized response behavior. 
B)  extended problem solving. 
C)  limited problem solving. 
D)  impulse buying. 
E)  intensive problem solving.

Question 9

The time that a buyer has to make a purchase decision is a situational influence.

Accepted Answer

A) True 
 B)False

Question 10

In shopping for a new laptop computer for her master degree program,the alternatives Jocelyn is considering include Dell,Toshiba,Sony,and Hewlett-Packard.These four brands make up Jocelyn's

Accepted Answer

A)  dissonance group. 
B)  evaluative group. 
C)  framing set. 
D)  external search results. 
E)  consideration set. 
A)  dissonance group. 
B)  evaluative group. 
C)  framing set. 
D)  external search results. 
E)  consideration set.

Question 11

The primary psychological influences on consumer behavior are:

Accepted Answer

A)  perception,motives,learning,attitudes,personality,and lifestyles. 
B)  attitudes,perception,retention,exposure,roles,and lifestyles. 
C)  attitudes,perception,social class,culture,and learning. 
D)  perception,motives,reference groups,social class,and personality. 
E)  lifestyles,personality,perception,motives,attitudes,and culture. 
A)  perception,motives,learning,attitudes,personality,and lifestyles. 
B)  attitudes,perception,retention,exposure,roles,and lifestyles. 
C)  attitudes,perception,social class,culture,and learning. 
D)  perception,motives,reference groups,social class,and personality. 
E)  lifestyles,personality,perception,motives,attitudes,and culture.

Question 12

Perception is a process in which an individual selects,organizes,and interprets information received through the sense organs.

Accepted Answer

A) True 
 B)False

Question 13

How have subcultures changed in the United States since 1990? How are the expected to change in the upcoming years?

Accepted Answer

Since 1990, subcultures in the United St

Question 14

Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not.This is known as selective

Accepted Answer

A)  exposure. 
B)  distortion. 
C)  retention. 
D)  information. 
E)  organization. 
A)  exposure. 
B)  distortion. 
C)  retention. 
D)  information. 
E)  organization.

Question 15

Once initiated,the consumer buying decision process always leads to a purchase.

Accepted Answer

A) True 
 B)False

Question 16

An information input is less likely to reach awareness if it is related to an event that the person is anticipating.

Accepted Answer

A) True 
 B)False

Question 17

Situational influences would likely not affect a high school senior searching for a college or university to attend.

Accepted Answer

A) True 
 B)False

Question 18

Marissa goes to Target to purchase school supplies for her two children.As she is approaching the check-out counter,she sees a vase she just has to have and buys it immediately.Marissa's purchase of the vase is an example of

Accepted Answer

A)  limited problem solving. 
B)  impulse buying. 
C)  routinized response behavior. 
D)  addictive consumption. 
E)  situational involvement. 
A)  limited problem solving. 
B)  impulse buying. 
C)  routinized response behavior. 
D)  addictive consumption. 
E)  situational involvement.

Question 19

Extended problem solving is used when unfamiliar,expensive,or infrequently purchased products are bought.

Accepted Answer

A) True 
 B)False

Question 20

What is Maslow's hierarchy of needs? How does it apply to the consumer buying decision process?

Accepted Answer

The answer of What is Maslow's hierarchy of needs? How...

Exam 6: Consumer Behavior

After purchasing a new Lexus,Pablo sees an Infinity pass by on the street and begins to wonder if he made the right choice.Pablo is experiencing

The three major types of reference groups are:

Situational influences can be classified into five different categories including physical surroundings,social surroundings,personality,purchase reason,and time perspective.

After purchasing a product,postpurchase evaluation may result in cognitive dissonance.Cognitive dissonance is

Extended problem solving is the type of consumer problem-solving process that

The five major stages of the consumer buying decision process,in order,are

Information inputs that reach awareness are received in an organized form.

Jenny plans to buy a new swimsuit for her spring break cruise.She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision.Jenny is engaging in

The time that a buyer has to make a purchase decision is a situational influence.

In shopping for a new laptop computer for her master degree program,the alternatives Jocelyn is considering include Dell,Toshiba,Sony,and Hewlett-Packard.These four brands make up Jocelyn's

The primary psychological influences on consumer behavior are:

Perception is a process in which an individual selects,organizes,and interprets information received through the sense organs.

How have subcultures changed in the United States since 1990? How are the expected to change in the upcoming years?

Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not.This is known as selective

Once initiated,the consumer buying decision process always leads to a purchase.

An information input is less likely to reach awareness if it is related to an event that the person is anticipating.

Situational influences would likely not affect a high school senior searching for a college or university to attend.

Marissa goes to Target to purchase school supplies for her two children.As she is approaching the check-out counter,she sees a vase she just has to have and buys it immediately.Marissa's purchase of the vase is an example of

Extended problem solving is used when unfamiliar,expensive,or infrequently purchased products are bought.

What is Maslow's hierarchy of needs? How does it apply to the consumer buying decision process?

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

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Selecting Target Markets

Business Buying Behavior

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Strategic Product Management

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