Question 1

An attitude scale is useful in helping to measure the intensity of feelings.

Accepted Answer

A) True 
 B)False

Question 2

High involvement products tend to be those that are expensive and visible to others.

Accepted Answer

A) True 
 B)False

Question 3

Selective exposure refers to

Accepted Answer

A)  targeting only certain parts of the total market. 
B)  admitting only certain inputs into consciousness. 
C)  the circumstances or conditions that exist when a consumer is making a purchase decision. 
D)  the process of selecting,organizing,and interpreting information inputs to produce meaning. 
E)  remembering inputs that support personal feelings and beliefs and forgetting those that do not. 
A)  targeting only certain parts of the total market. 
B)  admitting only certain inputs into consciousness. 
C)  the circumstances or conditions that exist when a consumer is making a purchase decision. 
D)  the process of selecting,organizing,and interpreting information inputs to produce meaning. 
E)  remembering inputs that support personal feelings and beliefs and forgetting those that do not.

Question 4

Which product listed would most likely be purchased through routinized response behavior?

Accepted Answer

A)  Car 
B)  Desk 
C)  Shirt 
D)  Soft drink 
E)  Television set 
A)  Car 
B)  Desk 
C)  Shirt 
D)  Soft drink 
E)  Television set

Question 5

A social class is a closed aggregate of individuals with similar social ranking.

Accepted Answer

A) True 
 B)False

Question 6

Changes in culture do not affect product development.

Accepted Answer

A) True 
 B)False

Question 7

Income is the key factor in determining a person's social class.

Accepted Answer

A) True 
 B)False

Question 8

Which American subculture spends the highest proportion of its income on utilities,footwear,children's apparel,groceries,and housing?

Accepted Answer

A)  Native Americans 
B)  Hispanics 
C)  African Americans 
D)  Asian Americans 
E)  Americans over 65 years of age 
A)  Native Americans 
B)  Hispanics 
C)  African Americans 
D)  Asian Americans 
E)  Americans over 65 years of age

Question 9

Use the following to answer the questions.
Both the Toyota Sienna and the Nissan Quest were very popular choices for family vans.Toyota noticed that the majority of its customers were families with 3 or more children,and so they developed commercials that featured larger families.They also produced commercials that featured Hispanic-looking actors and for some markets,in Spanish.Alicia Desario and her husband were currently shopping for a van for their family.As Alicia listened to an advertisement on the television about the Nissan Quest,she noticed that the Nissan cost about $27,000 and had gas mileage of about 17 mpg.She recalled an earlier ad for the Toyota Sienna,that also cost about $27,000,but had gas mileage of about 21 mpg.She also liked the way the family was portrayed in the Toyota ad,showing the children in the back seats having plenty of room,watching the DVD players,and having their own sound controls.When she spoke to Carlos,her husband,about how much she liked the Toyota van,he replied that it had too low of gas mileage at only 16 mpg.Since Alicia didn't agree with that number,he produced a magazine ad that supported his claim of the 16 mpg for the Toyota.Alicia couldn't believe that she had made such an error in hearing what the gas mileage was for the Toyota and the Nissan.
-Refer to Scenario 6.2.The fact that Alicia had remembered the gas mileage of the Toyota Sienna incorrectly is most likely an example of

Accepted Answer

A)  selective expression. 
B)  selective retention. 
C)  perceptual extension. 
D)  perceptual bias. 
E)  selective distortion. 
A)  selective expression. 
B)  selective retention. 
C)  perceptual extension. 
D)  perceptual bias. 
E)  selective distortion.

Question 10

Which one of the following is most likely to be a product for which both the purchasing decision and the brand decision are strongly influenced by reference groups?

Accepted Answer

A)  Canned peaches 
B)  Instant coffee 
C)  Jeans 
D)  Furniture 
E)  Soap 
A)  Canned peaches 
B)  Instant coffee 
C)  Jeans 
D)  Furniture 
E)  Soap

Question 11

Jennifer is interested in joining Kappa Lambda Iota sorority.She begins to shop at Sarah's,a local store where the Kappas buy their clothes.She also asks her family for a new car because all the sorority members have new cars.In these instances,Jennifer is influenced by

Accepted Answer

A)  personality. 
B)  a reference group. 
C)  a consideration set. 
D)  a knowledge base. 
E)  a role conflict. 
A)  personality. 
B)  a reference group. 
C)  a consideration set. 
D)  a knowledge base. 
E)  a role conflict.

Question 12

Situational influences generally have the greatest influence during the initial stage of the consumer buying decision process.

Accepted Answer

A) True 
 B)False

Question 13

The criteria used to group people into classes are basically the same in all societies.

Accepted Answer

A) True 
 B)False

Question 14

When a new variety of Kashi whole-grain breakfast cereals is first introduced,consumers will most likely engage in ____ when deciding whether or not to purchase this new product.

Accepted Answer

A)  extended problem solving 
B)  limited problem solving 
C)  situational solving behavior 
D)  routinized response behavior 
E)  automatic processing behavior 
A)  extended problem solving 
B)  limited problem solving 
C)  situational solving behavior 
D)  routinized response behavior 
E)  automatic processing behavior

Question 15

There are situational influences that cannot be controlled.

Accepted Answer

A) True 
 B)False

Question 16

Marketers can control the perception of potential buyers.

Accepted Answer

A) True 
 B)False

Question 17

Marketers must consider the different nationalities represented within the Hispanic and Asian-American subcultures because of the unique culture,history,and buying patterns of each ethnic group.

Accepted Answer

A) True 
 B)False

Question 18

Why are consumer attitudes an important issue for marketers to study? Can attitudes be changed easily by marketers? Explain.

Accepted Answer

The answer of Why are consumer attitudes an important issue...

Question 19

Involvement that is temporary and results from a specific set of circumstances is called situational involvement.

Accepted Answer

A) True 
 B)False

Question 20

In contrast to extended problem solving,routinized response behavior requires

Accepted Answer

A)  careful deliberation before making a choice. 
B)  less information about products. 
C)  more time. 
D)  considerable thought. 
E)  more money. 
A)  careful deliberation before making a choice. 
B)  less information about products. 
C)  more time. 
D)  considerable thought. 
E)  more money.

Exam 6: Consumer Behavior

An attitude scale is useful in helping to measure the intensity of feelings.

High involvement products tend to be those that are expensive and visible to others.

Selective exposure refers to

Which product listed would most likely be purchased through routinized response behavior?

A social class is a closed aggregate of individuals with similar social ranking.

Changes in culture do not affect product development.

Income is the key factor in determining a person's social class.

Which American subculture spends the highest proportion of its income on utilities,footwear,children's apparel,groceries,and housing?

Which one of the following is most likely to be a product for which both the purchasing decision and the brand decision are strongly influenced by reference groups?

Jennifer is interested in joining Kappa Lambda Iota sorority.She begins to shop at Sarah's,a local store where the Kappas buy their clothes.She also asks her family for a new car because all the sorority members have new cars.In these instances,Jennifer is influenced by

Situational influences generally have the greatest influence during the initial stage of the consumer buying decision process.

The criteria used to group people into classes are basically the same in all societies.

When a new variety of Kashi whole-grain breakfast cereals is first introduced,consumers will most likely engage in ____ when deciding whether or not to purchase this new product.

There are situational influences that cannot be controlled.

Marketers can control the perception of potential buyers.

Marketers must consider the different nationalities represented within the Hispanic and Asian-American subcultures because of the unique culture,history,and buying patterns of each ethnic group.

Why are consumer attitudes an important issue for marketers to study? Can attitudes be changed easily by marketers? Explain.

Involvement that is temporary and results from a specific set of circumstances is called situational involvement.

In contrast to extended problem solving,routinized response behavior requires

Strategic Marketing Management

Developing and Implementing Marketing Strategies

The Global Marketing Environment

Information for Marketing Decisions

Selecting Target Markets

Business Buying Behavior

International Marketing

Digital Marketing and Social Media

Product Decisions

Strategic Product Management

Services Marketing

Strategic Management of Branding and Packaging

A Supply Chain Management and Marketing Channels

B Supply Chain Management and Marketing Channels

A Retailing,wholesaling and Direct Marketing

B Retailing,wholesaling and Direct Marketing

Integrated Marketing Communications

Advertising and Publicrelations

Personal Selling and Sales Promotion

Strategic Pricing Management

Pricingdecisions

Global Issues,social Responsibility and Marketing

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