Question 1

A virtual corporation is one that achieves great flexibility in production by using computer-controlled manufacturing equipment.

Accepted Answer

A) True 
 B)False

Question 2

While excess capacity can be costly, it can be a part of a sensible plan for preventing lost sales if demand suddenly picks up.

Accepted Answer

A) True 
 B)False

Question 3

Marketing cost analysis can:

Accepted Answer

A)  Determine if a change in the marketing mix will improve profit. 
B)  Assign costs to product lines and customers. 
C)  Prepare a profit and loss statement for each customer. 
D)  Show which customers contribute the most to the firm's profitability. 
E)  All of these. 
A)  Determine if a change in the marketing mix will improve profit. 
B)  Assign costs to product lines and customers. 
C)  Prepare a profit and loss statement for each customer. 
D)  Show which customers contribute the most to the firm's profitability. 
E)  All of these.

Question 4

Turning a strategy into a profitable business usually requires money, people, and other resources, such as production capacity, as well as a marketing plan.

Accepted Answer

A) True 
 B)False

Question 5

Production capacity is the ability to produce a certain quantity and quality of specific goods or services.

Accepted Answer

A) True 
 B)False

Question 6

The problems of matching supply and demand occur less frequently when a marketing plan calls for:

Accepted Answer

A)  rapid penetration into many different types of channels. 
B)  the staged distribution of a new product. 
C)  quick expansion into many different market areas at once. 
D)  a national roll out instead of a regional roll out. 
A)  rapid penetration into many different types of channels. 
B)  the staged distribution of a new product. 
C)  quick expansion into many different market areas at once. 
D)  a national roll out instead of a regional roll out.

Question 7

Production flexibility allows a firm to make better use of EDI or some other type of computerized reorder system-because the firm can respond to customer needs more quickly.

Accepted Answer

A) True 
 B)False

Question 8

Selling stock is a common way to raise money for capital and involves selling shares in the ownership of the company.

Accepted Answer

A) True 
 B)False

Question 9

____ involves tailoring the principles of mass production to meet the unique needs of individual customers.

Accepted Answer

A)  Personal selling 
B)  Mass customization 
C)  Traditional manufacturing 
D)  Standardization 
E)  Outsourcing 
A)  Personal selling 
B)  Mass customization 
C)  Traditional manufacturing 
D)  Standardization 
E)  Outsourcing

Question 10

In the factory, _____ show the purpose for which expenditures are made.

Accepted Answer

A)  natural accounts 
B)  live accounts 
C)  functional accounts 
D)  defined accounts 
E)  deferred accounts 
A)  natural accounts 
B)  live accounts 
C)  functional accounts 
D)  defined accounts 
E)  deferred accounts

Question 11

The value of a firm's stock is more likely to increase when its profits are growing.

Accepted Answer

A) True 
 B)False

Question 12

If a marketing plan requires that the firm obtain additional capital, a manager should remember that:

Accepted Answer

A)  Interest expense on a loan may impact prices and profits. 
B)  A company with a successful marketing strategy has its own internal source of funds-profits. 
C)  Institutions that loan money are usually even less willing to take a risk than are investors who buy stock. 
D)  The firm may be able to sell stock to its own employees. 
E)  All of these are true. 
A)  Interest expense on a loan may impact prices and profits. 
B)  A company with a successful marketing strategy has its own internal source of funds-profits. 
C)  Institutions that loan money are usually even less willing to take a risk than are investors who buy stock. 
D)  The firm may be able to sell stock to its own employees. 
E)  All of these are true.

Question 13

Working capital may be used to pay for:

Accepted Answer

A)  what it costs to store inventory. 
B)  marketing research. 
C)  advertising. 
D)  what a firm owes suppliers. 
E)  All of these. 
A)  what it costs to store inventory. 
B)  marketing research. 
C)  advertising. 
D)  what a firm owes suppliers. 
E)  All of these.

Question 14

Capital comes from external sources and working capital comes from internal sources.

Accepted Answer

A) True 
 B)False

Question 15

When an American accounting firm sends some of its tax work to India to take advantage of lower wages, this is called _____.

Accepted Answer

A)  skill transfer 
B)  task transfer 
C)  knowledge transfer 
D)  tax movement 
E)  source relaying 
A)  skill transfer 
B)  task transfer 
C)  knowledge transfer 
D)  tax movement 
E)  source relaying

Question 16

In planning a new strategy or reorganization, it's important to keep in mind that each change may require several other changes, and each change may take time.

Accepted Answer

A) True 
 B)False

Question 17

When the cost of borrowing is high, firms should wait before implementing a marketing plan.

Accepted Answer

A) True 
 B)False

Question 18

The titles of functional cost accounts show the purpose for which expenditures are made.

Accepted Answer

A) True 
 B)False

Question 19

As marketing managers do more promotion and selling over the Internet, it is critical that information technology systems be robust from a security standpoint.

Accepted Answer

A) True 
 B)False

Question 20

The department within a company that is typically concerned with providing money to invest in marketing plans and meet ongoing expenses is the:

Accepted Answer

A)  Marketing department. 
B)  Production department. 
C)  Finance department. 
D)  Accounting department. 
E)  Human resources department. 
A)  Marketing department. 
B)  Production department. 
C)  Finance department. 
D)  Accounting department. 
E)  Human resources department.

A virtual corporation is one that achieves great flexibility in production by using computer-controlled manufacturing equipment.

While excess capacity can be costly, it can be a part of a sensible plan for preventing lost sales if demand suddenly picks up.

Marketing cost analysis can:

Turning a strategy into a profitable business usually requires money, people, and other resources, such as production capacity, as well as a marketing plan.

Production capacity is the ability to produce a certain quantity and quality of specific goods or services.

The problems of matching supply and demand occur less frequently when a marketing plan calls for:

Production flexibility allows a firm to make better use of EDI or some other type of computerized reorder system-because the firm can respond to customer needs more quickly.

Selling stock is a common way to raise money for capital and involves selling shares in the ownership of the company.

____ involves tailoring the principles of mass production to meet the unique needs of individual customers.

In the factory, _____ show the purpose for which expenditures are made.

The value of a firm's stock is more likely to increase when its profits are growing.

If a marketing plan requires that the firm obtain additional capital, a manager should remember that:

Working capital may be used to pay for:

Capital comes from external sources and working capital comes from internal sources.

When an American accounting firm sends some of its tax work to India to take advantage of lower wages, this is called _____.

In planning a new strategy or reorganization, it's important to keep in mind that each change may require several other changes, and each change may take time.

When the cost of borrowing is high, firms should wait before implementing a marketing plan.

The titles of functional cost accounts show the purpose for which expenditures are made.

As marketing managers do more promotion and selling over the Internet, it is critical that information technology systems be robust from a security standpoint.

The department within a company that is typically concerned with providing money to invest in marketing plans and meet ongoing expenses is the:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Ethical Marketing in a Consumer-Oriented World

Filters

Exam 19: Managing Marketings Link With Other Functional Areas

A virtual corporation is one that achieves great flexibility in production by using computer-controlled manufacturing equipment.

While excess capacity can be costly, it can be a part of a sensible plan for preventing lost sales if demand suddenly picks up.

Marketing cost analysis can:

Turning a strategy into a profitable business usually requires money, people, and other resources, such as production capacity, as well as a marketing plan.

Production capacity is the ability to produce a certain quantity and quality of specific goods or services.

The problems of matching supply and demand occur less frequently when a marketing plan calls for:

Production flexibility allows a firm to make better use of EDI or some other type of computerized reorder system-because the firm can respond to customer needs more quickly.

Selling stock is a common way to raise money for capital and involves selling shares in the ownership of the company.

____ involves tailoring the principles of mass production to meet the unique needs of individual customers.

In the factory, _____ show the purpose for which expenditures are made.

The value of a firm's stock is more likely to increase when its profits are growing.

If a marketing plan requires that the firm obtain additional capital, a manager should remember that:

Working capital may be used to pay for:

Capital comes from external sources and working capital comes from internal sources.

When an American accounting firm sends some of its tax work to India to take advantage of lower wages, this is called _____.

In planning a new strategy or reorganization, it's important to keep in mind that each change may require several other changes, and each change may take time.

When the cost of borrowing is high, firms should wait before implementing a marketing plan.

The titles of functional cost accounts show the purpose for which expenditures are made.

As marketing managers do more promotion and selling over the Internet, it is critical that information technology systems be robust from a security standpoint.

The department within a company that is typically concerned with providing money to invest in marketing plans and meet ongoing expenses is the:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Ethical Marketing in a Consumer-Oriented World

Filters