Question 1

A good marketing manager knows that:

Accepted Answer

A)  the costs allocated to functional accounts during a marketing cost analysis should equal-in total-those in the natural accounts. 
B)  functional accounts usually are needed for determining the profitability of customers. 
C)  functional accounts usually are needed for determining the profitability of products. 
D)  All of these are true. 
E)  Only functional accounts usually are needed for determining the profitability of customers; and functional accounts usually are needed for determining the profitability of products; are true. 
A)  the costs allocated to functional accounts during a marketing cost analysis should equal-in total-those in the natural accounts. 
B)  functional accounts usually are needed for determining the profitability of customers. 
C)  functional accounts usually are needed for determining the profitability of products. 
D)  All of these are true. 
E)  Only functional accounts usually are needed for determining the profitability of customers; and functional accounts usually are needed for determining the profitability of products; are true.

Question 2

In marketing cost analysis, all of the following are considered functional accounts EXCEPT:

Accepted Answer

A)  rent. 
B)  billing. 
C)  order assembly. 
D)  storing. 
E)  transporting. 
A)  rent. 
B)  billing. 
C)  order assembly. 
D)  storing. 
E)  transporting.

Question 3

An automobile plant is capable of manufacturing 40 sport utility vehicles in 24 hours. This details the manufacturing plant's _____.

Accepted Answer

A)  task transfers 
B)  production capacity 
C)  mass customization strategy 
D)  working capital 
E)  natural accounts 
A)  task transfers 
B)  production capacity 
C)  mass customization strategy 
D)  working capital 
E)  natural accounts

Question 4

Natural accounts are called so because they have the names of their expense categories.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements is FALSE in regard to borrowing money?

Accepted Answer

A)  Interest expense on a loan may impact prices and profits. 
B)  A company with a successful marketing strategy has its own internal source of fund-profits. 
C)  Institutions that loan money are usually more willing to take a risk than are investors who buy stock. 
D)  The firm may be able to sell stock to its own employees. 
E)  None of these is false. 
A)  Interest expense on a loan may impact prices and profits. 
B)  A company with a successful marketing strategy has its own internal source of fund-profits. 
C)  Institutions that loan money are usually more willing to take a risk than are investors who buy stock. 
D)  The firm may be able to sell stock to its own employees. 
E)  None of these is false.

Question 6

Concerns about production capacity apply to physical goods but they are not relevant when the product is a service.

Accepted Answer

A) True 
 B)False

Question 7

Natural accounts show the purpose for which expenditures are made.

Accepted Answer

A) True 
 B)False

Question 8

Many universities have begun conducting a variety of academic and athletic summer camp programs for elementary school, middle school, and high school students. These programs utilize the space in classrooms, dormitories, and other facilities that would otherwise be unused during the summer months. In addition, the programs generate revenue for the universities and promote them to prospective students. These new opportunities are possible because during the summer, the universities have excess:

Accepted Answer

A)  Capital. 
B)  Capacity. 
C)  Cash flow. 
D)  Inventory. 
E)  None of these. 
A)  Capital. 
B)  Capacity. 
C)  Cash flow. 
D)  Inventory. 
E)  None of these.

Question 9

A marketing manager usually has responsibility for finding and allocating a firm's capital.

Accepted Answer

A) True 
 B)False

Question 10

A company with a profitable strategy has its own internal source of funds.

Accepted Answer

A) True 
 B)False

Question 11

Marketing cost analysis usually requires a new way of classifying accounting data based on natural accounts rather than the functional accounts that are typically used for financial analysis.

Accepted Answer

A) True 
 B)False

Question 12

Coordinating the linkages between different functional areas is likely to be more difficult and critical when a strategy involves development of a totally new product idea rather than a minor change to an existing plan.

Accepted Answer

A) True 
 B)False

Question 13

Kikkoman is a good example of a company that took advantage of both production capacity and production flexibility to introduce a new line of specialized condiments to appeal to additional market segments.

Accepted Answer

A) True 
 B)False

Question 14

Accounts such as rent, salaries, taxes and auto expenses are called ______________ accounts.

Accepted Answer

A)  functional 
B)  general business 
C)  cost analysis 
D)  distribution 
E)  natural 
A)  functional 
B)  general business 
C)  cost analysis 
D)  distribution 
E)  natural

Question 15

Human resource issues include:

Accepted Answer

A)  retraining employees for other jobs within the company. 
B)  deciding what to do when a job is not being performed well. 
C)  recruiting and hiring new employees. 
D)  deciding how people will be compensated. 
E)  All of these. 
A)  retraining employees for other jobs within the company. 
B)  deciding what to do when a job is not being performed well. 
C)  recruiting and hiring new employees. 
D)  deciding how people will be compensated. 
E)  All of these.

Question 16

Cross-functional links rarely affect strategy planning.

Accepted Answer

A) True 
 B)False

Question 17

It is the responsibility of the marketing manager to make the strategic planning decisions that concern how a firm is going to use its overall resources-from marketing, production, finance and other areas.

Accepted Answer

A) True 
 B)False

Question 18

Functional accounts show the purpose for which expenditures are made.

Accepted Answer

A) True 
 B)False

Question 19

Excess capacity may exist because there is _____ demand for what a firm can produce or there's _____ competition.

Accepted Answer

A)  high; too much 
B)  little; too little 
C)  high; no 
D)  little; too much 
E)  no; too little 
A)  high; too much 
B)  little; too little 
C)  high; no 
D)  little; too much 
E)  no; too little

Question 20

Capital is the money needed to pay the personnel expenses required during the period of a marketing plan.

Accepted Answer

A) True 
 B)False

A good marketing manager knows that:

In marketing cost analysis, all of the following are considered functional accounts EXCEPT:

An automobile plant is capable of manufacturing 40 sport utility vehicles in 24 hours. This details the manufacturing plant's _____.

Natural accounts are called so because they have the names of their expense categories.

Which of the following statements is FALSE in regard to borrowing money?

Concerns about production capacity apply to physical goods but they are not relevant when the product is a service.

Natural accounts show the purpose for which expenditures are made.

A marketing manager usually has responsibility for finding and allocating a firm's capital.

A company with a profitable strategy has its own internal source of funds.

Marketing cost analysis usually requires a new way of classifying accounting data based on natural accounts rather than the functional accounts that are typically used for financial analysis.

Coordinating the linkages between different functional areas is likely to be more difficult and critical when a strategy involves development of a totally new product idea rather than a minor change to an existing plan.

Kikkoman is a good example of a company that took advantage of both production capacity and production flexibility to introduce a new line of specialized condiments to appeal to additional market segments.

Accounts such as rent, salaries, taxes and auto expenses are called ______________ accounts.

Human resource issues include:

Cross-functional links rarely affect strategy planning.

It is the responsibility of the marketing manager to make the strategic planning decisions that concern how a firm is going to use its overall resources-from marketing, production, finance and other areas.

Functional accounts show the purpose for which expenditures are made.

Excess capacity may exist because there is _ demand for what a firm can produce or there's _ competition.

Capital is the money needed to pay the personnel expenses required during the period of a marketing plan.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Ethical Marketing in a Consumer-Oriented World

Filters

Exam 19: Managing Marketings Link With Other Functional Areas

A good marketing manager knows that:

In marketing cost analysis, all of the following are considered functional accounts EXCEPT:

An automobile plant is capable of manufacturing 40 sport utility vehicles in 24 hours. This details the manufacturing plant's _____.

Natural accounts are called so because they have the names of their expense categories.

Which of the following statements is FALSE in regard to borrowing money?

Concerns about production capacity apply to physical goods but they are not relevant when the product is a service.

Natural accounts show the purpose for which expenditures are made.

A marketing manager usually has responsibility for finding and allocating a firm's capital.

A company with a profitable strategy has its own internal source of funds.

Marketing cost analysis usually requires a new way of classifying accounting data based on natural accounts rather than the functional accounts that are typically used for financial analysis.

Coordinating the linkages between different functional areas is likely to be more difficult and critical when a strategy involves development of a totally new product idea rather than a minor change to an existing plan.

Kikkoman is a good example of a company that took advantage of both production capacity and production flexibility to introduce a new line of specialized condiments to appeal to additional market segments.

Accounts such as rent, salaries, taxes and auto expenses are called ______________ accounts.

Human resource issues include:

Cross-functional links rarely affect strategy planning.

It is the responsibility of the marketing manager to make the strategic planning decisions that concern how a firm is going to use its overall resources-from marketing, production, finance and other areas.

Functional accounts show the purpose for which expenditures are made.

Excess capacity may exist because there is _____ demand for what a firm can produce or there's _____ competition.

Capital is the money needed to pay the personnel expenses required during the period of a marketing plan.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Ethical Marketing in a Consumer-Oriented World

Filters

Excess capacity may exist because there is _ demand for what a firm can produce or there's _ competition.