Question 1

Which of the following is true of an ERP system?

Accepted Answer

A)  It can only be used to store data about a company's resources. 
B)  Its usage makes hacking difficult and therefore enhances security. 
C)  It facilitates the flow of information among all the business functions within an organization. 
D)  Its usage is mandatory for ensuring the protection of customer data. 
E)  It does not facilitate the flow of information between a company and its suppliers. 
A)  It can only be used to store data about a company's resources. 
B)  Its usage makes hacking difficult and therefore enhances security. 
C)  It facilitates the flow of information among all the business functions within an organization. 
D)  Its usage is mandatory for ensuring the protection of customer data. 
E)  It does not facilitate the flow of information between a company and its suppliers.

Question 2

Examples of functional accounts include taxes, supplies, and wages.

Accepted Answer

A) True 
 B)False

Question 3

Problems of matching supply and demand for a new product often occur when a marketing plan calls for quick expansion into many different types of channels at the same time.

Accepted Answer

A) True 
 B)False

Question 4

Working capital might come from:

Accepted Answer

A)  sale of bonds 
B)  a previous period's profits 
C)  loans 
D)  sale of stocks 
E)  any of these 
A)  sale of bonds 
B)  a previous period's profits 
C)  loans 
D)  sale of stocks 
E)  any of these

Question 5

All large organizations have secure information technology security systems that prevent them from being hacked.

Accepted Answer

A) True 
 B)False

Question 6

Just as a firm has a social responsibility in the country where it sells products, it also has a social responsibility to the people who produce its products.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following best explains the function of a CRM database?

Accepted Answer

A)  It is used to improve the security of IT systems employed for marketing. 
B)  It is used to keep track of orders from suppliers and related cost fluctuations. 
C)  It is used to gather, store, and maintain personal information about customers. 
D)  It is used to estimate changes in currency values in the international market. 
E)  It is used to evaluate employee performances. 
A)  It is used to improve the security of IT systems employed for marketing. 
B)  It is used to keep track of orders from suppliers and related cost fluctuations. 
C)  It is used to gather, store, and maintain personal information about customers. 
D)  It is used to estimate changes in currency values in the international market. 
E)  It is used to evaluate employee performances.

Question 8

Outsourcing reduces coordination and logistics problems if several firms are involved in different parts of production.

Accepted Answer

A) True 
 B)False

Question 9

Marketing cost analysis usually requires a new way of classifying accounting data.

Accepted Answer

A) True 
 B)False

Question 10

Many companies today choose to use ERP systems to manage information. ERP here stands for:

Accepted Answer

A)  entrepreneurship research program. 
B)  enterprise resource planning. 
C)  efficient resource production. 
D)  economic rate planning. 
E)  ergonomics research program. 
A)  entrepreneurship research program. 
B)  enterprise resource planning. 
C)  efficient resource production. 
D)  economic rate planning. 
E)  ergonomics research program.

Question 11

Which of the following would NOT be paid for using working capital?

Accepted Answer

A)  Employee salaries 
B)  What it costs to store inventory 
C)  What a firm owes suppliers 
D)  Marketing research costs 
E)  The cost of new production equipment 
A)  Employee salaries 
B)  What it costs to store inventory 
C)  What a firm owes suppliers 
D)  Marketing research costs 
E)  The cost of new production equipment

Question 12

_____ refers to the money invested in a firm.

Accepted Answer

A)  Dividend 
B)  Debt 
C)  Cash flow 
D)  Capital 
E)  Overhead 
A)  Dividend 
B)  Debt 
C)  Cash flow 
D)  Capital 
E)  Overhead

Question 13

Most small organizations have a separate information technology management group.

Accepted Answer

A) True 
 B)False

Question 14

If a firm has excess production capacity, it

Accepted Answer

A)  can serve as a safety net if demand suddenly picks up. 
B)  may be a sign that there's too much competition. 
C)  may make sense for the marketing manager to try to find new markets for current products. 
D)  can be costly. 
E)  All of these. 
A)  can serve as a safety net if demand suddenly picks up. 
B)  may be a sign that there's too much competition. 
C)  may make sense for the marketing manager to try to find new markets for current products. 
D)  can be costly. 
E)  All of these.

Question 15

Working capital may be used to pay for:

Accepted Answer

A)  advertising 
B)  what a firm owes suppliers 
C)  employee salaries 
D)  marketing research 
E)  All of these. 
A)  advertising 
B)  what a firm owes suppliers 
C)  employee salaries 
D)  marketing research 
E)  All of these.

Question 16

Mass customization is based on the idea that all of the people in a particular market have the same needs.

Accepted Answer

A) True 
 B)False

Question 17

A virtual corporation:

Accepted Answer

A)  has strong capital, but it can only survive if it develops a close relationship (i.e., a partnership) with another firm that has developed a good marketing plan. 
B)  looks for capable suppliers who can meet the specs it lays out. 
C)  handles all of its sales using the Internet. 
D)  All of these. 
E)  None of these. 
A)  has strong capital, but it can only survive if it develops a close relationship (i.e., a partnership) with another firm that has developed a good marketing plan. 
B)  looks for capable suppliers who can meet the specs it lays out. 
C)  handles all of its sales using the Internet. 
D)  All of these. 
E)  None of these.

Question 18

The first step in marketing cost analysis is to reclassify all the dollar cost entries in the natural accounts into functional cost accounts.

Accepted Answer

A) True 
 B)False

Question 19

Mykleenextissue.com, where customers can personalize a box design with their own color photos, is a good example of mass customization.

Accepted Answer

A) True 
 B)False

Question 20

Overseas production:

Accepted Answer

A)  generally makes distribution more complicated. 
B)  may be very economical. 
C)  sometimes brings concerns about nationalism to the forefront. 
D)  can apply to services as well as physical goods. 
E)  All of these. 
A)  generally makes distribution more complicated. 
B)  may be very economical. 
C)  sometimes brings concerns about nationalism to the forefront. 
D)  can apply to services as well as physical goods. 
E)  All of these.

Which of the following is true of an ERP system?

Examples of functional accounts include taxes, supplies, and wages.

Problems of matching supply and demand for a new product often occur when a marketing plan calls for quick expansion into many different types of channels at the same time.

Working capital might come from:

All large organizations have secure information technology security systems that prevent them from being hacked.

Just as a firm has a social responsibility in the country where it sells products, it also has a social responsibility to the people who produce its products.

Which of the following best explains the function of a CRM database?

Outsourcing reduces coordination and logistics problems if several firms are involved in different parts of production.

Marketing cost analysis usually requires a new way of classifying accounting data.

Many companies today choose to use ERP systems to manage information. ERP here stands for:

Which of the following would NOT be paid for using working capital?

_____ refers to the money invested in a firm.

Most small organizations have a separate information technology management group.

If a firm has excess production capacity, it

Working capital may be used to pay for:

Mass customization is based on the idea that all of the people in a particular market have the same needs.

A virtual corporation:

The first step in marketing cost analysis is to reclassify all the dollar cost entries in the natural accounts into functional cost accounts.

Mykleenextissue.com, where customers can personalize a box design with their own color photos, is a good example of mass customization.

Overseas production:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Ethical Marketing in a Consumer-Oriented World

Filters

Exam 19: Managing Marketings Link With Other Functional Areas

Which of the following is true of an ERP system?

Examples of functional accounts include taxes, supplies, and wages.

Problems of matching supply and demand for a new product often occur when a marketing plan calls for quick expansion into many different types of channels at the same time.

Working capital might come from:

All large organizations have secure information technology security systems that prevent them from being hacked.

Just as a firm has a social responsibility in the country where it sells products, it also has a social responsibility to the people who produce its products.

Which of the following best explains the function of a CRM database?

Outsourcing reduces coordination and logistics problems if several firms are involved in different parts of production.

Marketing cost analysis usually requires a new way of classifying accounting data.

Many companies today choose to use ERP systems to manage information. ERP here stands for:

Which of the following would NOT be paid for using working capital?

_____ refers to the money invested in a firm.

Most small organizations have a separate information technology management group.

If a firm has excess production capacity, it

Working capital may be used to pay for:

Mass customization is based on the idea that all of the people in a particular market have the same needs.

A virtual corporation:

The first step in marketing cost analysis is to reclassify all the dollar cost entries in the natural accounts into functional cost accounts.

Mykleenextissue.com, where customers can personalize a box design with their own color photos, is a good example of mass customization.

Overseas production:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Ethical Marketing in a Consumer-Oriented World

Filters