Exam 19: Managing Marketings Link With Other Functional Areas

If demand is irregular, a firm's production flexibility is likely to influence the severity of stock-out problems in the channel of distribution.

Rapid growth strains human resources because it's a challenge getting enough qualified people.

A marketing strategy that is focused on a real breakthrough opportunity will usually be successful even if there are obstacles in getting help from other functional areas in the firm.

Cross-functional challenges are greatest

When a marketing strategy increases profit contribution without increasing capital invested, the firm's return on investment also increases.

Excess capacity can be a safety net if demand suddenly picks up.

A _____ is a financial report that forecasts how much cash will be available after paying expenses.

Which of the following is a part of the functional account category of a factory?

It is the marketing manager's job to communicate with others in the organization and explain the new strategy, what needs to happen, and why.

Generating capital by means of debt financing:

A virtual corporation is one where the firm is primarily a coordinator-with a good marketing concept.

In determining cash flow, managers often look at a company's

Regarding human resources, a good marketing manager knows that:

Marketing managers should strive to cut production costs that don't add value for customers.

Apple is a good example of a company that uses its own internal funds to research, develop, and bring to market new products like the iPad, iPhone, and iPod.

In marketing cost analysis, all of the following are considered natural accounts EXCEPT:

"Working capital" is the money needed to pay for short term expenses--such as employee salaries, advertising, and marketing research--as they occur.

When finances are tight, it's sensible to look for strategy alternatives that get a better return on money that is already invested.

For marketing cost analysis, it's often useful to reallocate costs in various natural accounts to specific products or customers.

Coordinating the linkages between different functional areas is likely to be easier when a new strategy involves only a minor modification to a plan that the firm is already implementing.