Exam 19: Managing Marketings Link With Other Functional Areas

The marketing manager needs to work with the human resources manager-or with other managers-who will participate in preparing the firm's personnel for changes required by a new marketing strategy.

In general, the greater the risk that the lender takes on to provide the loan, the greater the interest rate charge will be.

Firms that use mass customization

Working capital:

Production flexibility should help a supplier support its business customers with:

Virtual corporations

Promotion spending is wasted if a new marketing mix is more successful than expected and demand quickly outstrips supply.

A new marketing strategy often upsets established ways of doing things in the organization.

The mass-customization approach is not useful if a firm wants to focus on a particular market segment.

_____ involves borrowing money based on a promise to repay the loan.

Which of the following statements about the behavior of investors is True?

Before profits accumulate, a firm's selling price must cover all of the costs of doing business, including the interest charge on borrowed money.

Marketing cost analysis usually requires a new way of classifying accounting data based on functional accounts rather than the natural accounts typically used for financial analysis.

Marketing managers should insist that IT systems used be robust from a security standpoint. Which of the following is likely to be a reason for this requirement?

In which of the following situations is the cross-functional challenge likely to be the greatest?

When evaluating possible strategies, a marketing manager shouldn't have to worry about screening based on financial criteria because the finance area's main job is to get the capital needed to implement the firm's marketing plan.

Problems of matching supply and demand often occur when a marketing plan calls for a regional roll out rather than a national roll out.