Question 1

Recent research finds that roughly 20 percent of online consumers abandon their shopping carts without making a purchase.

Accepted Answer

A) True 
 B)False

Question 2

Financial cost, time cost, and effort cost are examples of _____.

Accepted Answer

A)  economic risk 
B)  social risk 
C)  physical risk 
D)  actual risk 
E)  all of the above 
A)  economic risk 
B)  social risk 
C)  physical risk 
D)  actual risk 
E)  all of the above

Question 3

Which online shopping segment found by Experian is older, middle income, and only looking for functional necessity?

Accepted Answer

A)  Virtual Shoppers 
B)  Status Strivers 
C)  Just the Essentials 
D)  Original Traditionalists 
E)  Shopping Lovers 
A)  Virtual Shoppers 
B)  Status Strivers 
C)  Just the Essentials 
D)  Original Traditionalists 
E)  Shopping Lovers

Question 4

Rebecca is opening a women's shoe store. She is carefully considering the quality, selection, style, and price that she wants for her store. Which dimension of store image is she concerned with?

Accepted Answer

A)  merchandise 
B)  service 
C)  physical facilities 
D)  store atmosphere 
E)  institutional 
A)  merchandise 
B)  service 
C)  physical facilities 
D)  store atmosphere 
E)  institutional

Question 5

Which type of reference price or price range does a consumer retrieve from memory to compare with a price in the market?

Accepted Answer

A)  base reference price 
B)  historical reference price 
C)  private reference price 
D)  internal reference price 
E)  repeat reference price 
A)  base reference price 
B)  historical reference price 
C)  private reference price 
D)  internal reference price 
E)  repeat reference price

Question 6

Which of the following is a variable that influences brand decisions inside a retail outlet?

Accepted Answer

A)  point-of-purchase materials 
B)  price reductions 
C)  outlet atmosphere 
D)  stockout situations 
E)  all of the above 
A)  point-of-purchase materials 
B)  price reductions 
C)  outlet atmosphere 
D)  stockout situations 
E)  all of the above

Question 7

Which online shopping segment found by Experian is less likely than average to have bought online in the past 12 months and enjoys shopping?

Accepted Answer

A)  Mall Maniacs 
B)  Virtual Shoppers 
C)  Status Strivers 
D)  Shopping Lovers 
E)  Mall Rats 
A)  Mall Maniacs 
B)  Virtual Shoppers 
C)  Status Strivers 
D)  Shopping Lovers 
E)  Mall Rats

Question 8

Any source of products or services for consumers is referred to as a _____.

Accepted Answer

A)  retail outlet 
B)  contact point 
C)  transaction point 
D)  distribution outlet 
E)  channel outlet 
A)  retail outlet 
B)  contact point 
C)  transaction point 
D)  distribution outlet 
E)  channel outlet

Question 9

Tasha loves to shop at Macy's. She can scan Jessica Simpson bar codes with her BlackBerry app and check prices and availability in Macy's and other stores at the same time. To which shopping segment does Tasha belong?

Accepted Answer

A)  channel shoppers 
B)  super shoppers 
C)  omni-channel shoppers 
D)  mobile shoppers 
E)  none of the above 
A)  channel shoppers 
B)  super shoppers 
C)  omni-channel shoppers 
D)  mobile shoppers 
E)  none of the above

Question 10

The "merchandise" dimension of store image includes _____.

Accepted Answer

A)  quality 
B)  selection 
C)  price 
D)  style 
E)  all of the above 
A)  quality 
B)  selection 
C)  price 
D)  style 
E)  all of the above

Question 11

Jim is trying to determine the level of his store's attraction by using the square footage as a measure of breadth of merchandise and the distance to the store from different geographic areas. Which model is he using?

Accepted Answer

A)  retail multiattribute model 
B)  retail gravitation model 
C)  retail attribution model 
D)  retail geographic model 
E)  retail distribution model 
A)  retail multiattribute model 
B)  retail gravitation model 
C)  retail attribution model 
D)  retail geographic model 
E)  retail distribution model

Question 12

Sarah just purchased some casual twill pants from L.L.Bean. When she was checking out, she was asked for her e-mail address. Below that box was a box that was checked that indicated she would like to receive promotion messages and have her information shared with similar marketers. She unchecked that box because she did not want to receive these promotional offers and did not want her information shared. This is an example of which approach online retailers are using to enhance consumers' control?

Accepted Answer

A)  "opt in" approach 
B)  behavioral targeting 
C)  search engine optimization 
D)  bots 
E)  blogs 
A)  "opt in" approach 
B)  behavioral targeting 
C)  search engine optimization 
D)  bots 
E)  blogs

Question 13

Jessica and Marty know how to shop online, but they prefer to go to the mall where they meet their friends for coffee in the food court. Jessica and Marty represent which online shopper segment?

Accepted Answer

A)  Mall Maniacs 
B)  Virtual Shoppers 
C)  Status Strivers 
D)  Shopping Lovers 
E)  Mall Rats 
A)  Mall Maniacs 
B)  Virtual Shoppers 
C)  Status Strivers 
D)  Shopping Lovers 
E)  Mall Rats

Question 14

How can firms enhance consumers' control with regard to online privacy concerns?

Accepted Answer

A)  don't ask for information 
B)  use bots 
C)  use blogs 
D)  use "opt in" approach 
E)  use search engine optimization approaches 
A)  don't ask for information 
B)  use bots 
C)  use blogs 
D)  use "opt in" approach 
E)  use search engine optimization approaches

Question 15

In order for online retailers to convert website visitors to buyers they must _____.

Accepted Answer

A)  design appropriate landing pages 
B)  offer deep discounts 
C)  offer free merchandise 
D)  advertise with videos 
E)  use pop-ups to get their attention 
A)  design appropriate landing pages 
B)  offer deep discounts 
C)  offer free merchandise 
D)  advertise with videos 
E)  use pop-ups to get their attention

Question 16

Name and describe three of the shopping segments identified by Experian.

Accepted Answer

Research has uncovered six shopping segm

Question 17

Which of the following is a segment of consumers indifferent to shopping?

Accepted Answer

A)  Apathetic Shoppers 
B)  Shopping Lovers 
C)  Adventurous Explorers 
D)  Shopping Avoiders 
E)  Fun Seekers 
A)  Apathetic Shoppers 
B)  Shopping Lovers 
C)  Adventurous Explorers 
D)  Shopping Avoiders 
E)  Fun Seekers

Question 18

What was the MAIN reason consumers gave in a survey for why they don't like shopping in stores?

Accepted Answer

A)  don't like shopping 
B)  dealing with crowds 
C)  poorly informed salespeople 
D)  parking and traffic 
E)  the time it takes to shop 
A)  don't like shopping 
B)  dealing with crowds 
C)  poorly informed salespeople 
D)  parking and traffic 
E)  the time it takes to shop

Question 19

Which of the following are types of reference prices?

Accepted Answer

A)  primary and secondary 
B)  direct and indirect 
C)  latent and manifest 
D)  internal and external 
E)  high and low 
A)  primary and secondary 
B)  direct and indirect 
C)  latent and manifest 
D)  internal and external 
E)  high and low

Question 20

A retailer being temporarily out of a particular brand is called _____.

Accepted Answer

A)  whiteouts 
B)  blackouts 
C)  stockouts 
D)  shortage 
E)  shrinkage 
A)  whiteouts 
B)  blackouts 
C)  stockouts 
D)  shortage 
E)  shrinkage

Recent research finds that roughly 20 percent of online consumers abandon their shopping carts without making a purchase.

Financial cost, time cost, and effort cost are examples of _____.

Which online shopping segment found by Experian is older, middle income, and only looking for functional necessity?

Rebecca is opening a women's shoe store. She is carefully considering the quality, selection, style, and price that she wants for her store. Which dimension of store image is she concerned with?

Which type of reference price or price range does a consumer retrieve from memory to compare with a price in the market?

Which of the following is a variable that influences brand decisions inside a retail outlet?

Which online shopping segment found by Experian is less likely than average to have bought online in the past 12 months and enjoys shopping?

Any source of products or services for consumers is referred to as a _____.

Tasha loves to shop at Macy's. She can scan Jessica Simpson bar codes with her BlackBerry app and check prices and availability in Macy's and other stores at the same time. To which shopping segment does Tasha belong?

The "merchandise" dimension of store image includes _____.

Jim is trying to determine the level of his store's attraction by using the square footage as a measure of breadth of merchandise and the distance to the store from different geographic areas. Which model is he using?

Jessica and Marty know how to shop online, but they prefer to go to the mall where they meet their friends for coffee in the food court. Jessica and Marty represent which online shopper segment?

How can firms enhance consumers' control with regard to online privacy concerns?

In order for online retailers to convert website visitors to buyers they must _____.

Name and describe three of the shopping segments identified by Experian.

Which of the following is a segment of consumers indifferent to shopping?

What was the MAIN reason consumers gave in a survey for why they don't like shopping in stores?

Which of the following are types of reference prices?

A retailer being temporarily out of a particular brand is called _____.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 17: Outlet Selection and Purchase

Recent research finds that roughly 20 percent of online consumers abandon their shopping carts without making a purchase.

Financial cost, time cost, and effort cost are examples of _____.

Which online shopping segment found by Experian is older, middle income, and only looking for functional necessity?

Rebecca is opening a women's shoe store. She is carefully considering the quality, selection, style, and price that she wants for her store. Which dimension of store image is she concerned with?

Which type of reference price or price range does a consumer retrieve from memory to compare with a price in the market?

Which of the following is a variable that influences brand decisions inside a retail outlet?

Which online shopping segment found by Experian is less likely than average to have bought online in the past 12 months and enjoys shopping?

Any source of products or services for consumers is referred to as a _____.

Tasha loves to shop at Macy's. She can scan Jessica Simpson bar codes with her BlackBerry app and check prices and availability in Macy's and other stores at the same time. To which shopping segment does Tasha belong?

The "merchandise" dimension of store image includes _____.

Jim is trying to determine the level of his store's attraction by using the square footage as a measure of breadth of merchandise and the distance to the store from different geographic areas. Which model is he using?

Jessica and Marty know how to shop online, but they prefer to go to the mall where they meet their friends for coffee in the food court. Jessica and Marty represent which online shopper segment?

How can firms enhance consumers' control with regard to online privacy concerns?

In order for online retailers to convert website visitors to buyers they must _____.

Name and describe three of the shopping segments identified by Experian.

Which of the following is a segment of consumers indifferent to shopping?

What was the MAIN reason consumers gave in a survey for why they don't like shopping in stores?

Which of the following are types of reference prices?

A retailer being temporarily out of a particular brand is called _____.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters