Question 1

Which model is used to calculate the level of store attraction based on store size and distance from the consumer?

Accepted Answer

A)  retail multiattribute model 
B)  retail attraction model 
C)  retail attribution model 
D)  retail geographic model 
E)  retail distribution model 
A)  retail multiattribute model 
B)  retail attraction model 
C)  retail attribution model 
D)  retail geographic model 
E)  retail distribution model

Question 2

For which product are consumers more willing to travel longer distances to shop for?

Accepted Answer

A)  toothpaste 
B)  wedding dress 
C)  beer 
D)  laundry detergent 
E)  soft drinks 
A)  toothpaste 
B)  wedding dress 
C)  beer 
D)  laundry detergent 
E)  soft drinks

Question 3

Brands owned and sold by a specific retail outlet are known as _____.

Accepted Answer

A)  primary brands 
B)  secondary brands 
C)  store brands 
D)  internal brands 
E)  limited distribution brands 
A)  primary brands 
B)  secondary brands 
C)  store brands 
D)  internal brands 
E)  limited distribution brands

Question 4

Which online shopping segment found by Experian is younger, heavily female, and sees shopping as fun?

Accepted Answer

A)  Virtual Shoppers 
B)  Status Strivers 
C)  Mall Maniacs 
D)  Fun Seekers 
E)  Mall Rats 
A)  Virtual Shoppers 
B)  Status Strivers 
C)  Mall Maniacs 
D)  Fun Seekers 
E)  Mall Rats

Question 5

Purchases made in a retail outlet that are different from those the consumer planned to make prior to entering that retail outlet are called _____.

Accepted Answer

A)  incremental purchases 
B)  irrational purchases 
C)  unplanned purchases 
D)  emotional purchases 
E)  deviant purchases 
A)  incremental purchases 
B)  irrational purchases 
C)  unplanned purchases 
D)  emotional purchases 
E)  deviant purchases

Question 6

Studies continue to show that price is frequently the prime reason consumers select a retail outlet.

Accepted Answer

A) True 
 B)False

Question 7

Which online shopping segment found by Experian is the highest catalog shopper?

Accepted Answer

A)  Virtual Shoppers 
B)  Status Strivers 
C)  Just the Essentials 
D)  Original Traditionalists 
E)  Shopping Lovers 
A)  Virtual Shoppers 
B)  Status Strivers 
C)  Just the Essentials 
D)  Original Traditionalists 
E)  Shopping Lovers

Question 8

A recent study found that the number one reason consumers abandoned their online shopping carts was due to changing their mind.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following shelf-based point-of-purchase materials provide the maximum lift in sales?

Accepted Answer

A)  coupon dispensers 
B)  retail price promo signs 
C)  shelf talker, dangler, etc. 
D)  inflatable (mobile) 
E)  C and D 
A)  coupon dispensers 
B)  retail price promo signs 
C)  shelf talker, dangler, etc. 
D)  inflatable (mobile) 
E)  C and D

Question 10

Sales of additional items to customers who come to purchase an advertised item are referred to as spillover sales.

Accepted Answer

A) True 
 B)False

Question 11

Brand image and store image are similar concepts.

Accepted Answer

A) True 
 B)False

Question 12

Thelma and Louise look forward to Saturday morning when they can drive to their local diner and have breakfast. They laugh at people who spend their weekends at the mall shopping. To which shopping orientation do Thelma and Louise belong?

Accepted Answer

A)  Apathetic Shoppers 
B)  Shopping Lovers 
C)  Adventurous Explorers 
D)  Shopping Avoiders 
E)  Fun Seekers 
A)  Apathetic Shoppers 
B)  Shopping Lovers 
C)  Adventurous Explorers 
D)  Shopping Avoiders 
E)  Fun Seekers

Question 13

Omni-channel shoppers _____.

Accepted Answer

A)  rely on mobile and mobile shopping apps 
B)  belong to Gen Y 
C)  belong to Gen X 
D)  A and B 
E)  all of the above 
A)  rely on mobile and mobile shopping apps 
B)  belong to Gen Y 
C)  belong to Gen X 
D)  A and B 
E)  all of the above

Question 14

Which online shopping segment found by Experian is 10 percent more likely on average to have shopped online in the past 12 months looking for good deals?

Accepted Answer

A)  Virtual Shoppers 
B)  Status Strivers 
C)  Mall Maniacs 
D)  Fun Seekers 
E)  Mall Rats 
A)  Virtual Shoppers 
B)  Status Strivers 
C)  Mall Maniacs 
D)  Fun Seekers 
E)  Mall Rats

Question 15

Which online shopping segment found by Experian buys in stores and does heavy online research prior to buying?

Accepted Answer

A)  Upscale Clicks and Bricks 
B)  Business Users 
C)  Fearful Browsers 
D)  Virtual Shoppers 
E)  Original Traditionalists 
A)  Upscale Clicks and Bricks 
B)  Business Users 
C)  Fearful Browsers 
D)  Virtual Shoppers 
E)  Original Traditionalists

Question 16

For many people, in-store shopping is perceived as neither fun nor an efficient use of time.

Accepted Answer

A) True 
 B)False

Question 17

MVM (My Virtual Model) helps consumers shopping online overcome which barrier?

Accepted Answer

A)  security 
B)  information quantity 
C)  lack of touch 
D)  flow 
E)  difficulty 
A)  security 
B)  information quantity 
C)  lack of touch 
D)  flow 
E)  difficulty

Question 18

A given consumer's or target market's perception of all the attributes associated with a retail outlet is generally referred to as the _____.

Accepted Answer

A)  store atmosphere 
B)  servicescape 
C)  store image 
D)  store ambiance 
E)  store personality 
A)  store atmosphere 
B)  servicescape 
C)  store image 
D)  store ambiance 
E)  store personality

Question 19

Most purchases in supermarkets are planned.

Accepted Answer

A) True 
 B)False

Question 20

Jane was looking through the Pottery Barn catalog and saw some lamps she liked. Instead of calling the toll-free number to purchase the lamps, she went to Pottery Barn's website and ordered them. This is an example of _____.

Accepted Answer

A)  alternative shopping 
B)  outsourcing 
C)  multi-level marketing 
D)  nontraditional shopping 
E)  in-home shopping 
A)  alternative shopping 
B)  outsourcing 
C)  multi-level marketing 
D)  nontraditional shopping 
E)  in-home shopping

Which model is used to calculate the level of store attraction based on store size and distance from the consumer?

For which product are consumers more willing to travel longer distances to shop for?

Brands owned and sold by a specific retail outlet are known as _____.

Which online shopping segment found by Experian is younger, heavily female, and sees shopping as fun?

Purchases made in a retail outlet that are different from those the consumer planned to make prior to entering that retail outlet are called _____.

Studies continue to show that price is frequently the prime reason consumers select a retail outlet.

Which online shopping segment found by Experian is the highest catalog shopper?

A recent study found that the number one reason consumers abandoned their online shopping carts was due to changing their mind.

Which of the following shelf-based point-of-purchase materials provide the maximum lift in sales?

Sales of additional items to customers who come to purchase an advertised item are referred to as spillover sales.

Brand image and store image are similar concepts.

Thelma and Louise look forward to Saturday morning when they can drive to their local diner and have breakfast. They laugh at people who spend their weekends at the mall shopping. To which shopping orientation do Thelma and Louise belong?

Omni-channel shoppers _____.

Which online shopping segment found by Experian is 10 percent more likely on average to have shopped online in the past 12 months looking for good deals?

Which online shopping segment found by Experian buys in stores and does heavy online research prior to buying?

For many people, in-store shopping is perceived as neither fun nor an efficient use of time.

MVM (My Virtual Model) helps consumers shopping online overcome which barrier?

A given consumer's or target market's perception of all the attributes associated with a retail outlet is generally referred to as the _____.

Most purchases in supermarkets are planned.

Jane was looking through the Pottery Barn catalog and saw some lamps she liked. Instead of calling the toll-free number to purchase the lamps, she went to Pottery Barn's website and ordered them. This is an example of _____.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 17: Outlet Selection and Purchase

Which model is used to calculate the level of store attraction based on store size and distance from the consumer?

For which product are consumers more willing to travel longer distances to shop for?

Brands owned and sold by a specific retail outlet are known as _____.

Which online shopping segment found by Experian is younger, heavily female, and sees shopping as fun?

Purchases made in a retail outlet that are different from those the consumer planned to make prior to entering that retail outlet are called _____.

Studies continue to show that price is frequently the prime reason consumers select a retail outlet.

Which online shopping segment found by Experian is the highest catalog shopper?

A recent study found that the number one reason consumers abandoned their online shopping carts was due to changing their mind.

Which of the following shelf-based point-of-purchase materials provide the maximum lift in sales?

Sales of additional items to customers who come to purchase an advertised item are referred to as spillover sales.

Brand image and store image are similar concepts.

Thelma and Louise look forward to Saturday morning when they can drive to their local diner and have breakfast. They laugh at people who spend their weekends at the mall shopping. To which shopping orientation do Thelma and Louise belong?

Omni-channel shoppers _____.

Which online shopping segment found by Experian is 10 percent more likely on average to have shopped online in the past 12 months looking for good deals?

Which online shopping segment found by Experian buys in stores and does heavy online research prior to buying?

For many people, in-store shopping is perceived as neither fun nor an efficient use of time.

MVM (My Virtual Model) helps consumers shopping online overcome which barrier?

A given consumer's or target market's perception of all the attributes associated with a retail outlet is generally referred to as the _____.

Most purchases in supermarkets are planned.

Jane was looking through the Pottery Barn catalog and saw some lamps she liked. Instead of calling the toll-free number to purchase the lamps, she went to Pottery Barn's website and ordered them. This is an example of _____.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters