Question 1

The government cannot regulate marketing activities.

Accepted Answer

A) True 
 B)False

Question 2

Benefit segmentation:

Accepted Answer

A)  is useful only for business-to-business products. 
B)  involves a focus on the particular outcome consumers seek from using a product. 
C)  involves a focus on emotional appeals. 
D)  is useful only for consumer products. 
A)  is useful only for business-to-business products. 
B)  involves a focus on the particular outcome consumers seek from using a product. 
C)  involves a focus on emotional appeals. 
D)  is useful only for consumer products.

Question 3

Marketing researchers talk to hundreds of consumers to find out what their attitudes about products and advertising are.

Accepted Answer

A) True 
 B)False

Question 4

We learn our culture and social class through:

Accepted Answer

A)  reference groups. 
B)  the mass media. 
C)  religious institutions. 
D)  all of the given answers. 
A)  reference groups. 
B)  the mass media. 
C)  religious institutions. 
D)  all of the given answers.

Question 5

Attitudes represent:

Accepted Answer

A)  a basic orientation for or against some object. 
B)  non-factual as opposed to factual information. 
C)  emotional as opposed to rational evaluations. 
D)  subjective as opposed to objective feelings. 
A)  a basic orientation for or against some object. 
B)  non-factual as opposed to factual information. 
C)  emotional as opposed to rational evaluations. 
D)  subjective as opposed to objective feelings.

Question 6

How does the consumer decision-making process differ for low- versus high-involvement purchases?

Accepted Answer

The consumer decision-making process dif

Question 7

The post-purchase process involves:

Accepted Answer

A)  consumer redress. 
B)  consumer satisfaction. 
C)  product safety. 
D)  all of the given answers. 
A)  consumer redress. 
B)  consumer satisfaction. 
C)  product safety. 
D)  all of the given answers.

Question 8

All of the following relate to culture except:

Accepted Answer

A)  values. 
B)  beliefs. 
C)  basic physiological motives. 
D)  habits. 
A)  values. 
B)  beliefs. 
C)  basic physiological motives. 
D)  habits.

Question 9

Consumer behaviour is:

Accepted Answer

A)  a complex, multidimensional process. 
B)  easily understood by marketing managers. 
C)  a complex, unidimensional process. 
D)  none of the given answers. 
A)  a complex, multidimensional process. 
B)  easily understood by marketing managers. 
C)  a complex, unidimensional process. 
D)  none of the given answers.

Question 10

In low-involvement purchase decisions:

Accepted Answer

A)  there is simple evaluation of performance. 
B)  substitution is less likely. 
C)  many performance criteria are used. 
D)  All of the given answers are correct. 
A)  there is simple evaluation of performance. 
B)  substitution is less likely. 
C)  many performance criteria are used. 
D)  All of the given answers are correct.

Question 11

A consumer behaviour audit is an audit of consumer behaviour undertaken with help from the accounting department.

Accepted Answer

A) True 
 B)False

Question 12

Injurious consumption is:

Accepted Answer

A)  the way an individual behaves in a group. 
B)  consumer behaviour that may be harmful to oneself. 
C)  consumer behaviour that may be harmful to others. 
D)  all of the given answers. 
A)  the way an individual behaves in a group. 
B)  consumer behaviour that may be harmful to oneself. 
C)  consumer behaviour that may be harmful to others. 
D)  all of the given answers.

Question 13

Which of the following often leads to lifestyle changes?

Accepted Answer

A)  the results of past consumption decisions 
B)  time-related events such as ageing 
C)  external events such as a job change 
D)  all of the given answers 
A)  the results of past consumption decisions 
B)  time-related events such as ageing 
C)  external events such as a job change 
D)  all of the given answers

Question 14

Market segmentation enables a business to treat all consumers the same.

Accepted Answer

A) True 
 B)False

The government cannot regulate marketing activities.

Benefit segmentation:

Marketing researchers talk to hundreds of consumers to find out what their attitudes about products and advertising are.

We learn our culture and social class through:

Attitudes represent:

How does the consumer decision-making process differ for low- versus high-involvement purchases?

The post-purchase process involves:

All of the following relate to culture except:

Consumer behaviour is:

In low-involvement purchase decisions:

A consumer behaviour audit is an audit of consumer behaviour undertaken with help from the accounting department.

Injurious consumption is:

Which of the following often leads to lifestyle changes?

Market segmentation enables a business to treat all consumers the same.

Situational Influences

Problem Recognition

Information Search

Evaluating and Selecting Alternatives

Outlet Selection and Product Purchase

Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty

Perception

Learning and Memory

Motivation, Personality and Emotion

Attitude and Attitude Change

Australasian Society: Demographics and Lifestyles

Household Structure and Consumption Behaviour

Group Influence and Communication

Social Stratification

Culture and Cross-Cultural Variations in Consumer Behaviour

Filters

Exam 1: Consumer Behaviour and Marketing Strategy

The government cannot regulate marketing activities.

Benefit segmentation:

Marketing researchers talk to hundreds of consumers to find out what their attitudes about products and advertising are.

We learn our culture and social class through:

Attitudes represent:

How does the consumer decision-making process differ for low- versus high-involvement purchases?

The post-purchase process involves:

All of the following relate to culture except:

Consumer behaviour is:

In low-involvement purchase decisions:

A consumer behaviour audit is an audit of consumer behaviour undertaken with help from the accounting department.

Injurious consumption is:

Which of the following often leads to lifestyle changes?

Market segmentation enables a business to treat all consumers the same.

Situational Influences

Problem Recognition

Information Search

Evaluating and Selecting Alternatives

Outlet Selection and Product Purchase

Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty

Perception

Learning and Memory

Motivation, Personality and Emotion

Attitude and Attitude Change

Australasian Society: Demographics and Lifestyles

Household Structure and Consumption Behaviour

Group Influence and Communication

Social Stratification

Culture and Cross-Cultural Variations in Consumer Behaviour

Filters