Question 1

Global marketing is:

Accepted Answer

A)  rapidly sweeping the world and leading to the largest period of sustained global economic growth ever experienced. 
B)  the cause of consumerism. 
C)  a form of international marketing that aims to target particular consumer segments using a standardised marketing mix. 
D)  necessary for any company to understand consumer behaviour. 
A)  rapidly sweeping the world and leading to the largest period of sustained global economic growth ever experienced. 
B)  the cause of consumerism. 
C)  a form of international marketing that aims to target particular consumer segments using a standardised marketing mix. 
D)  necessary for any company to understand consumer behaviour.

Question 2

Consumerism and consumer behaviour deals with:

Accepted Answer

A)  the study of consumer behaviour and socialism. 
B)  consumer protection and governmental regulation of marketing. 
C)  non-profit consumer marketing. 
D)  none of the given answers. 
A)  the study of consumer behaviour and socialism. 
B)  consumer protection and governmental regulation of marketing. 
C)  non-profit consumer marketing. 
D)  none of the given answers.

Question 3

The consumer decision-making process begins with:

Accepted Answer

A)  marketing efforts. 
B)  the recognition of a difference between an existing and a desired state. 
C)  the alternatives available. 
D)  none of the given answers. 
A)  marketing efforts. 
B)  the recognition of a difference between an existing and a desired state. 
C)  the alternatives available. 
D)  none of the given answers.

Question 4

An understanding of consumer behaviour:

Accepted Answer

A)  is based on the corporate strategy. 
B)  is not considered by top executives in large multinational companies. 
C)  is only useful for planning purposes but not for managing purposes. 
D)  contributes to the long-term success of a company's products. 
A)  is based on the corporate strategy. 
B)  is not considered by top executives in large multinational companies. 
C)  is only useful for planning purposes but not for managing purposes. 
D)  contributes to the long-term success of a company's products.

Question 5

The household:

Accepted Answer

A)  has a regular life cycle. 
B)  has a predictable life cycle. 
C)  can be used to develop aggregate pictures of the purchase needs of individuals at each stage. 
D)  All of the given answers are correct. 
A)  has a regular life cycle. 
B)  has a predictable life cycle. 
C)  can be used to develop aggregate pictures of the purchase needs of individuals at each stage. 
D)  All of the given answers are correct.

Question 6

Examples of injurious consumption include:

Accepted Answer

A)  abusing a loved one. 
B)  gambling as an addiction that leads to bankruptcies. 
C)  over-consumption of alcohol that leads to road accidents. 
D)  gambling as an addiction that leads to bankruptcies and over-consumption of alcohol that leads to road accidents. 
A)  abusing a loved one. 
B)  gambling as an addiction that leads to bankruptcies. 
C)  over-consumption of alcohol that leads to road accidents. 
D)  gambling as an addiction that leads to bankruptcies and over-consumption of alcohol that leads to road accidents.

Question 7

Which is the following is not one of the major questions related to social class?

Accepted Answer

A)  On what characteristics is the social structure is built? 
B)  What degree of consumerism is there in a given society? 
C)  To what extent do various societies structure and rank individuals? 
D)  In what ways does the social structure influence consumer lifestyle? 
A)  On what characteristics is the social structure is built? 
B)  What degree of consumerism is there in a given society? 
C)  To what extent do various societies structure and rank individuals? 
D)  In what ways does the social structure influence consumer lifestyle?

Question 8

In high-involvement purchase decisions:

Accepted Answer

A)  there is limited external information search. 
B)  problem recognition is trivial to minor. 
C)  many alternatives are considered. 
D)  substitution is highly possible. 
A)  there is limited external information search. 
B)  problem recognition is trivial to minor. 
C)  many alternatives are considered. 
D)  substitution is highly possible.

Question 9

Post-purchase process includes:

Accepted Answer

A)  use. 
B)  disposal. 
C)  repurchase behaviour. 
D)  all of the given answers. 
A)  use. 
B)  disposal. 
C)  repurchase behaviour. 
D)  all of the given answers.

Question 10

Which steps exist in the consumer decision-making process?

Accepted Answer

The consumer decision-making process typ

Question 11

Postmodernists believe all of the following except:

Accepted Answer

A)  that all reality is constructed by the individual or group. 
B)  that knowledge is independent of time. 
C)  that all reality is determined by an individual or group even more than by objective reality. 
D)  that there are multiple realities. 
A)  that all reality is constructed by the individual or group. 
B)  that knowledge is independent of time. 
C)  that all reality is determined by an individual or group even more than by objective reality. 
D)  that there are multiple realities.

Question 12

Groups serve as a ____________ and as a ___________ for the individual.

Accepted Answer

A)  social stimulant; social determinant 
B)  segmentation point; target market 
C)  reference point; source of information 
D)  None of the given answers are correct. 
A)  social stimulant; social determinant 
B)  segmentation point; target market 
C)  reference point; source of information 
D)  None of the given answers are correct.

Question 13

Which of the following is not a component of an attitude?

Accepted Answer

A)  cognitive (beliefs) 
B)  affective (feelings) 
C)  behavioural (response tendencies) 
D)  attributions (causative assignments) 
A)  cognitive (beliefs) 
B)  affective (feelings) 
C)  behavioural (response tendencies) 
D)  attributions (causative assignments)

Question 14

Personality is considered to reflect:

Accepted Answer

A)  socially accepted ways of behaving. 
B)  the objectives an individual desires to achieve. 
C)  a consistent pattern of responses to a variety of situations. 
D)  all of the given answers. 
A)  socially accepted ways of behaving. 
B)  the objectives an individual desires to achieve. 
C)  a consistent pattern of responses to a variety of situations. 
D)  all of the given answers.

Question 15

Information search is usually external in nature.

Accepted Answer

A) True 
 B)False

Question 16

The marketing manager should view the consumer as:

Accepted Answer

A)  a decision-making unit. 
B)  a problem solver. 
C)  being primarily concerned with economic factors. 
D)  automatically responding in set ways to marketing stimuli. 
A)  a decision-making unit. 
B)  a problem solver. 
C)  being primarily concerned with economic factors. 
D)  automatically responding in set ways to marketing stimuli.

Question 17

Marketing researchers 'talk' to hundreds of consumers to find out:

Accepted Answer

A)  what they feel about their 'roles' in the family and society. 
B)  how they use various products. 
C)  their hopes and dreams for themselves and their families. 
D)  all of the given answers. 
A)  what they feel about their 'roles' in the family and society. 
B)  how they use various products. 
C)  their hopes and dreams for themselves and their families. 
D)  all of the given answers.

Question 18

Postmodernists use:

Accepted Answer

A)  ethnography. 
B)  content analysis of popular media. 
C)  introspection. 
D)  all of the given answers. 
A)  ethnography. 
B)  content analysis of popular media. 
C)  introspection. 
D)  all of the given answers.

Question 19

Which of the following is not an example of internal influences in the consumer behaviour audit?

Accepted Answer

A)  Is the product suited for particular personality types? 
B)  Who in the household evaluates the price of the product? 
C)  What is the ideal version of this product in each market segment? 
D)  Will price be perceived as an indicator of status? 
A)  Is the product suited for particular personality types? 
B)  Who in the household evaluates the price of the product? 
C)  What is the ideal version of this product in each market segment? 
D)  Will price be perceived as an indicator of status?

Question 20

Applications of theories and information about consumer behaviour are almost non-existent.

Accepted Answer

A) True 
 B)False

Global marketing is:

Consumerism and consumer behaviour deals with:

The consumer decision-making process begins with:

An understanding of consumer behaviour:

The household:

Examples of injurious consumption include:

Which is the following is not one of the major questions related to social class?

In high-involvement purchase decisions:

Post-purchase process includes:

Which steps exist in the consumer decision-making process?

Postmodernists believe all of the following except:

Groups serve as a __ and as a _ for the individual.

Which of the following is not a component of an attitude?

Personality is considered to reflect:

Information search is usually external in nature.

The marketing manager should view the consumer as:

Marketing researchers 'talk' to hundreds of consumers to find out:

Postmodernists use:

Which of the following is not an example of internal influences in the consumer behaviour audit?

Applications of theories and information about consumer behaviour are almost non-existent.

Situational Influences

Problem Recognition

Information Search

Evaluating and Selecting Alternatives

Outlet Selection and Product Purchase

Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty

Perception

Learning and Memory

Motivation, Personality and Emotion

Attitude and Attitude Change

Australasian Society: Demographics and Lifestyles

Household Structure and Consumption Behaviour

Group Influence and Communication

Social Stratification

Culture and Cross-Cultural Variations in Consumer Behaviour

Filters

Exam 1: Consumer Behaviour and Marketing Strategy

Global marketing is:

Consumerism and consumer behaviour deals with:

The consumer decision-making process begins with:

An understanding of consumer behaviour:

The household:

Examples of injurious consumption include:

Which is the following is not one of the major questions related to social class?

In high-involvement purchase decisions:

Post-purchase process includes:

Which steps exist in the consumer decision-making process?

Postmodernists believe all of the following except:

Groups serve as a ____________ and as a ___________ for the individual.

Which of the following is not a component of an attitude?

Personality is considered to reflect:

Information search is usually external in nature.

The marketing manager should view the consumer as:

Marketing researchers 'talk' to hundreds of consumers to find out:

Postmodernists use:

Which of the following is not an example of internal influences in the consumer behaviour audit?

Applications of theories and information about consumer behaviour are almost non-existent.

Situational Influences

Problem Recognition

Information Search

Evaluating and Selecting Alternatives

Outlet Selection and Product Purchase

Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty

Perception

Learning and Memory

Motivation, Personality and Emotion

Attitude and Attitude Change

Australasian Society: Demographics and Lifestyles

Household Structure and Consumption Behaviour

Group Influence and Communication

Social Stratification

Culture and Cross-Cultural Variations in Consumer Behaviour

Filters

Groups serve as a __ and as a _ for the individual.