Exam 13: Promotion and Pricing Strategies

One advantage of advertising in magazines is that they allow targeted messages.

Complete the following using the terms listed. -Retailers commonly use _____ because they believe consumers favor amounts that sound less than they really are.

If you did a breakeven analysis for your firm,it would be possible for you to show to your management the point at which _____.

In an effort to boost the entire pork industry in the U.S. ,the National Pork Board sponsors an advertisement stating,"Pork: The Other White Meat." This type of promotion is trying to develop _____.

Although a salesperson's work can vary significantly from one company to another,it usually involves a mix of creative selling,missionary selling,and _____.

Promotion that is aimed at the ultimate consumer with the goal of generating demand for a good or service is based on a(n)_____.

Many marketers pay product placement fees to promote their products in television shows or movies.

Greta is a marketing manager of a bank who regularly sends materials to various companies to participate in credit card promotions.Greta is employing a _____ strategy.

Sales of intangible products or services such as insurance often rely heavily on _____.

A company adds several features to one of its products and reduces the product's price.What is most likely to be the company's objective?

Volume objectives base pricing decisions on _____.

Andrew is allowed to purchase a reasonably priced notebook computer for graduation.He sees one at Excel Electronics for $999.99 and calls his parents to assure them the computer costs "less than a thousand." Both Andrew and Excel Electronics are using _____ to downplay the price of the computer.

Discuss how Camelbak illustrates the concept of promotional mix.

_____ is often used when there are few or no close competitors.

Explain why companies and consumers often prefer sweepstakes to contests or games as a form of promotion.

Sales personnel employed by companies,such as IBM and Microsoft,who offer technical assistance through consulting in order to promote goodwill for their employers are primarily involved in _____.

The method of determining the minimum sales volume needed at a certain price level to cover all costs is _____.

The fundamental purpose of promotion is to persuade and influence customers to purchase a product.

In breakeven analysis,the costs that change with the level of production are considered _____ costs.

A sales executive working for a club identifies someone who frequently visits spa resorts on vacation as a prospective customer.He explains that the club has spa facilities and offers exclusive deals to its members.He compares the cost of membership with that of other clubs and the differences in facilities.In this scenario,the sales executive is implementing the _____ strategy.