Question 1

The two regions of the world with the highest penetration of the Internet are ________ and ________ .

Accepted Answer

A) North America: Europe 
B) Asia; North America 
C) North America; Oceania/Australia 
D) North America; Latin America/Caribbean 
A) North America: Europe 
B) Asia; North America 
C) North America; Oceania/Australia 
D) North America; Latin America/Caribbean

Question 2

Visitors begin to evaluate the credibility of a Web site as soon as they arrive.Which of the following does not help develop a site's credibility?

Accepted Answer

A) Posting a privacy policy 
B) Citing reference sources 
C) Presenting fair and objective information 
D) Avoiding the promotion of brand names 
A) Posting a privacy policy 
B) Citing reference sources 
C) Presenting fair and objective information 
D) Avoiding the promotion of brand names

Question 3

The Web typically lacks the ability to lower the cost of doing business.

Accepted Answer

A) True 
 B)False

Question 4

Building a Web strategy based on a clear definition of the company's target audience and an understanding of those customers' needs,wants,likes,and dislikes is:

Accepted Answer

A) relatively unimportant for a company's Web site due to its flexibility. 
B) something that the entrepreneur no longer has to focus on to realize success. 
C) also critically important for a company's presence on the Web. 
D) an exercise that should eventually be addressed after the site is launched. 
A) relatively unimportant for a company's Web site due to its flexibility. 
B) something that the entrepreneur no longer has to focus on to realize success. 
C) also critically important for a company's presence on the Web. 
D) an exercise that should eventually be addressed after the site is launched.

Question 5

Blogs,RSS feeds,wikis and podcasts are some of the most popular Web 2.0 tools used by businesses.

Accepted Answer

A) True 
 B)False

Question 6

Almost 75 percent of Internet users live within the United States.

Accepted Answer

A) True 
 B)False

Question 7

On the Web,service is not as important as it is in a traditional retail environment.

Accepted Answer

A) True 
 B)False

Question 8

A key aspect of an online strategy is to create it with the target audience in mind.

Accepted Answer

A) True 
 B)False

Question 9

The most common reason online customers abandon their shopping carts is that the shipping charges are too high.

Accepted Answer

A) True 
 B)False

Question 10

How significant are the Internet and a Web site presence to small businesses of the twenty-first century? How have they transformed the way we do business?

Accepted Answer

Although e-commerce will not replace tra

Question 11

The most significant ways online companies can bolster customer service include all of the following except:

Accepted Answer

A) create a well-staffed and well-trained customer response team. 
B) offer a simple return policy. 
C) provide an easy order tracking process. 
D) make financing available. 
A) create a well-staffed and well-trained customer response team. 
B) offer a simple return policy. 
C) provide an easy order tracking process. 
D) make financing available.

Question 12

The concept of a traditional marketing strategy is not necessary in building a successful e-business.

Accepted Answer

A) True 
 B)False

Question 13

One of the surest ways to alienate online customers is to abuse the information collected from them by selling it to third parties or by spamming them with unwanted solicitations.

Accepted Answer

A) True 
 B)False

Question 14

The conversion ratio,or browse-to-buy ratio is the proportion of visitors to a site who visit,but do not actually make a purchase.

Accepted Answer

A) True 
 B)False

The two regions of the world with the highest penetration of the Internet are and .

Visitors begin to evaluate the credibility of a Web site as soon as they arrive.Which of the following does not help develop a site's credibility?

The Web typically lacks the ability to lower the cost of doing business.

Building a Web strategy based on a clear definition of the company's target audience and an understanding of those customers' needs,wants,likes,and dislikes is:

Blogs,RSS feeds,wikis and podcasts are some of the most popular Web 2.0 tools used by businesses.

Almost 75 percent of Internet users live within the United States.

On the Web,service is not as important as it is in a traditional retail environment.

A key aspect of an online strategy is to create it with the target audience in mind.

The most common reason online customers abandon their shopping carts is that the shipping charges are too high.

How significant are the Internet and a Web site presence to small businesses of the twenty-first century? How have they transformed the way we do business?

The most significant ways online companies can bolster customer service include all of the following except:

The concept of a traditional marketing strategy is not necessary in building a successful e-business.

One of the surest ways to alienate online customers is to abuse the information collected from them by selling it to third parties or by spamming them with unwanted solicitations.

The conversion ratio,or browse-to-buy ratio is the proportion of visitors to a site who visit,but do not actually make a purchase.

The Foundations of Entrepreneurship

Inside the Entrepreneurial Mind: From Ideas to Reality

Designing a Competitive Business Model and Building a Solid Strategic Plan

Conducting a Feasibility Analysis and Crafting a Winning Business Plan

Forms of Business Ownership

Franchising and the Entrepreneur

Buying an Existing Business

Building a Powerful Marketing Plan

Pricing Strategies

Creating a Successful Financial Plan

Managing Cash Flow

Sources of Financing: Debt and Equity

Choosing the Right Location and Layout

Global Opportunities

Building a Team and Management Succession

Filters

Exam 9: E-Commerce and the Entrepreneur

The two regions of the world with the highest penetration of the Internet are ________ and ________ .

Visitors begin to evaluate the credibility of a Web site as soon as they arrive.Which of the following does not help develop a site's credibility?

The Web typically lacks the ability to lower the cost of doing business.

Building a Web strategy based on a clear definition of the company's target audience and an understanding of those customers' needs,wants,likes,and dislikes is:

Blogs,RSS feeds,wikis and podcasts are some of the most popular Web 2.0 tools used by businesses.

Almost 75 percent of Internet users live within the United States.

On the Web,service is not as important as it is in a traditional retail environment.

A key aspect of an online strategy is to create it with the target audience in mind.

The most common reason online customers abandon their shopping carts is that the shipping charges are too high.

How significant are the Internet and a Web site presence to small businesses of the twenty-first century? How have they transformed the way we do business?

The most significant ways online companies can bolster customer service include all of the following except:

The concept of a traditional marketing strategy is not necessary in building a successful e-business.

One of the surest ways to alienate online customers is to abuse the information collected from them by selling it to third parties or by spamming them with unwanted solicitations.

The conversion ratio,or browse-to-buy ratio is the proportion of visitors to a site who visit,but do not actually make a purchase.

The Foundations of Entrepreneurship

Inside the Entrepreneurial Mind: From Ideas to Reality

Designing a Competitive Business Model and Building a Solid Strategic Plan

Conducting a Feasibility Analysis and Crafting a Winning Business Plan

Forms of Business Ownership

Franchising and the Entrepreneur

Buying an Existing Business

Building a Powerful Marketing Plan

Pricing Strategies

Creating a Successful Financial Plan

Managing Cash Flow

Sources of Financing: Debt and Equity

Choosing the Right Location and Layout

Global Opportunities

Building a Team and Management Succession

Filters

The two regions of the world with the highest penetration of the Internet are and .