Question 1

The entrepreneurs who are proving to be the most successful in e-commerce are those who know how:

Accepted Answer

A) their industries work,inside and out. 
B) technology works,inside and out. 
C) to turn a profit. 
D) to effectively finance their e-commerce effort. 
A) their industries work,inside and out. 
B) technology works,inside and out. 
C) to turn a profit. 
D) to effectively finance their e-commerce effort.

Question 2

Examples of Web 2.0 tools include:

Accepted Answer

A) mashups and podcasts. 
B) social networking and RSS feeds. 
C) wikis and blogs. 
D) all the above 
A) mashups and podcasts. 
B) social networking and RSS feeds. 
C) wikis and blogs. 
D) all the above

Question 3

Identify the benefits of selling on the Web.

Accepted Answer

The benefits of selling on the Web inclu

Question 4

Really Simple Syndication (RSS)is an application that allows subscribers to aggregate content from their favorite Web sites into a single feed.

Accepted Answer

A) True 
 B)False

Question 5

Trust is the foundation on which the long-term customer relationships that are so crucial to the Web success are built.

Accepted Answer

A) True 
 B)False

Question 6

More than 75 percent of small business owners who have Web sites engage in e-commerce.

Accepted Answer

A) True 
 B)False

Question 7

A company that pays a search engine for the right to submit either selected pages or the entire content of the Web site is referred to as:

Accepted Answer

A) click fraud. 
B) web analytics. 
C) paid inclusion. 
D) Really Simple Syndication (RSS). 
A) click fraud. 
B) web analytics. 
C) paid inclusion. 
D) Really Simple Syndication (RSS).

Question 8

For entrepreneurial companies that lack brand and name recognition,and if building name recognition is one of the keys to success on the Web,one effective and affordable option may be to:

Accepted Answer

A) invest more in online promotion. 
B) rely on viral marketing. 
C) develop better brand recognition. 
D) form strategic alliances with larger companies that can add credibility. 
A) invest more in online promotion. 
B) rely on viral marketing. 
C) develop better brand recognition. 
D) form strategic alliances with larger companies that can add credibility.

Question 9

The most important part of any e-commerce effort is technology.

Accepted Answer

A) True 
 B)False

Question 10

Tools that measure a Web site's ability to attract customers,generate sales,and keep customers coming back are:

Accepted Answer

A) Web analytics. 
B) recency. 
C) cost per acquisition tools. 
D) conversion tools. 
A) Web analytics. 
B) recency. 
C) cost per acquisition tools. 
D) conversion tools.

Question 11

The more innovative your domain and name,the better.

Accepted Answer

A) True 
 B)False

Question 12

Before launching into the design of their Web sites,entrepreneurs must develop a clear picture of their target customers.

Accepted Answer

A) True 
 B)False

Question 13

To minimize the likelihood of invasion by hackers,e-commerce companies rely on several tools,including:

Accepted Answer

A) virus detection software. 
B) intrusion detection software. 
C) firewalls. 
D) All of the above 
A) virus detection software. 
B) intrusion detection software. 
C) firewalls. 
D) All of the above

Question 14

Although e-commerce can lower many costs of doing business,it still requires:

Accepted Answer

A) a professional Web designer's input. 
B) a basic infrastructure in the distribution channel to process orders,maintain inventory,fill orders,and handle customer service. 
C) a brick-and-mortar store presence. 
D) None of the above 
A) a professional Web designer's input. 
B) a basic infrastructure in the distribution channel to process orders,maintain inventory,fill orders,and handle customer service. 
C) a brick-and-mortar store presence. 
D) None of the above

Question 15

What does it mean to create a "simple" Web site? Identify a Web site that you feel meets this requirement and discuss why you selected it.

Accepted Answer

Specific tips include: avoid clutter,avo

Question 16

Which of the following is not a common reason customers leave Web sites before checking out?

Accepted Answer

A) Total shipping charges were too high. 
B) The privacy policy was not posted. 
C) The shopping cart was too hard to find. 
D) The site did not appear trustworthy. 
A) Total shipping charges were too high. 
B) The privacy policy was not posted. 
C) The shopping cart was too hard to find. 
D) The site did not appear trustworthy.

Question 17

Measuring the success of its Web-based sales is not essential because customer tastes and preferences are always changing.

Accepted Answer

A) True 
 B)False

Question 18

How might a Web site benefit the youth club?

Accepted Answer

The youth club may find benefits from a

Question 19

Businesses selling less well-known brands should:

Accepted Answer

A) reduce prices. 
B) offer freebies. 
C) use customer testimonials and endorsements. 
D) All of the above 
A) reduce prices. 
B) offer freebies. 
C) use customer testimonials and endorsements. 
D) All of the above

Question 20

Successful e-tailers have discovered that these factors enhance their reputations for online customer service:

Accepted Answer

A) comprehensive FAQ pages and e-mail order confirmation with shipment notices. 
B) visible telephone and e-mail contact information. 
C) quick responses to questions with meaningful information. 
D) All of these factors enhance a Web-based reputation. 
A) comprehensive FAQ pages and e-mail order confirmation with shipment notices. 
B) visible telephone and e-mail contact information. 
C) quick responses to questions with meaningful information. 
D) All of these factors enhance a Web-based reputation.

The entrepreneurs who are proving to be the most successful in e-commerce are those who know how:

Examples of Web 2.0 tools include:

Identify the benefits of selling on the Web.

Really Simple Syndication (RSS)is an application that allows subscribers to aggregate content from their favorite Web sites into a single feed.

Trust is the foundation on which the long-term customer relationships that are so crucial to the Web success are built.

More than 75 percent of small business owners who have Web sites engage in e-commerce.

A company that pays a search engine for the right to submit either selected pages or the entire content of the Web site is referred to as:

For entrepreneurial companies that lack brand and name recognition,and if building name recognition is one of the keys to success on the Web,one effective and affordable option may be to:

The most important part of any e-commerce effort is technology.

Tools that measure a Web site's ability to attract customers,generate sales,and keep customers coming back are:

The more innovative your domain and name,the better.

Before launching into the design of their Web sites,entrepreneurs must develop a clear picture of their target customers.

To minimize the likelihood of invasion by hackers,e-commerce companies rely on several tools,including:

Although e-commerce can lower many costs of doing business,it still requires:

What does it mean to create a "simple" Web site? Identify a Web site that you feel meets this requirement and discuss why you selected it.

Which of the following is not a common reason customers leave Web sites before checking out?

Measuring the success of its Web-based sales is not essential because customer tastes and preferences are always changing.

How might a Web site benefit the youth club?

Businesses selling less well-known brands should:

Successful e-tailers have discovered that these factors enhance their reputations for online customer service:

The Foundations of Entrepreneurship

Inside the Entrepreneurial Mind: From Ideas to Reality

Designing a Competitive Business Model and Building a Solid Strategic Plan

Conducting a Feasibility Analysis and Crafting a Winning Business Plan

Forms of Business Ownership

Franchising and the Entrepreneur

Buying an Existing Business

Building a Powerful Marketing Plan

Pricing Strategies

Creating a Successful Financial Plan

Managing Cash Flow

Sources of Financing: Debt and Equity

Choosing the Right Location and Layout

Global Opportunities

Building a Team and Management Succession

Filters

Exam 9: E-Commerce and the Entrepreneur

The entrepreneurs who are proving to be the most successful in e-commerce are those who know how:

Examples of Web 2.0 tools include:

Identify the benefits of selling on the Web.

Really Simple Syndication (RSS)is an application that allows subscribers to aggregate content from their favorite Web sites into a single feed.

Trust is the foundation on which the long-term customer relationships that are so crucial to the Web success are built.

More than 75 percent of small business owners who have Web sites engage in e-commerce.

A company that pays a search engine for the right to submit either selected pages or the entire content of the Web site is referred to as:

For entrepreneurial companies that lack brand and name recognition,and if building name recognition is one of the keys to success on the Web,one effective and affordable option may be to:

The most important part of any e-commerce effort is technology.

Tools that measure a Web site's ability to attract customers,generate sales,and keep customers coming back are:

The more innovative your domain and name,the better.

Before launching into the design of their Web sites,entrepreneurs must develop a clear picture of their target customers.

To minimize the likelihood of invasion by hackers,e-commerce companies rely on several tools,including:

Although e-commerce can lower many costs of doing business,it still requires:

What does it mean to create a "simple" Web site? Identify a Web site that you feel meets this requirement and discuss why you selected it.

Which of the following is not a common reason customers leave Web sites before checking out?

Measuring the success of its Web-based sales is not essential because customer tastes and preferences are always changing.

How might a Web site benefit the youth club?

Businesses selling less well-known brands should:

Successful e-tailers have discovered that these factors enhance their reputations for online customer service:

The Foundations of Entrepreneurship

Inside the Entrepreneurial Mind: From Ideas to Reality

Designing a Competitive Business Model and Building a Solid Strategic Plan

Conducting a Feasibility Analysis and Crafting a Winning Business Plan

Forms of Business Ownership

Franchising and the Entrepreneur

Buying an Existing Business

Building a Powerful Marketing Plan

Pricing Strategies

Creating a Successful Financial Plan

Managing Cash Flow

Sources of Financing: Debt and Equity

Choosing the Right Location and Layout

Global Opportunities

Building a Team and Management Succession

Filters