Question 1

Responsible online merchants should keep shipping and handling charges reasonable,but do not need to show them early on in the check-out process.

Accepted Answer

A) True 
 B)False

Question 2

U.S.consumers have adopted the Internet much more quickly than any other major past innovation reaching ________ penetration in just seven years.

Accepted Answer

A) 25 percent 
B) 50 percent 
C) 75 percent 
D) 85 percent 
A) 25 percent 
B) 50 percent 
C) 75 percent 
D) 85 percent

Question 3

Businesses that publish privacy policies and then adhere to them build trust among their customers,an important facet of doing business on the Web.

Accepted Answer

A) True 
 B)False

Question 4

An effective search engine optimization (SEO)strategy can be maintained though:

Accepted Answer

A) natural,or organic,listings. 
B) paid or sponsored listings. 
C) paid inclusions. 
D) All of the above 
A) natural,or organic,listings. 
B) paid or sponsored listings. 
C) paid inclusions. 
D) All of the above

Question 5

After years of being an entrepreneur,Wynn has come to you for help in establishing his first Web site.He has expressed a desire to have a site with all the "bells and whistles" he can get.What should your advice to him be? Which other five factors should he consider before launching an e-commerce site?

Accepted Answer

Keeping up with technology does not nece

Question 6

All of the following are effective ways to encourage customers to return to a site except:

Accepted Answer

A) offer "frequent buyer" programs. 
B) give away items with the company's logo. 
C) advertise with "pop-ups." 
D) reward them with special services. 
A) offer "frequent buyer" programs. 
B) give away items with the company's logo. 
C) advertise with "pop-ups." 
D) reward them with special services.

Question 7

Paid or sponsored listings are long,heavy-text advertisements with links to the sponsoring company's Web site that appear on the results page of a search engine when the user types in a keyword or phrase.

Accepted Answer

A) True 
 B)False

Question 8

To be successful online,small companies must create Web sites with features that appeal to experienced Web shoppers,such as:

Accepted Answer

A) simple navigation and customer reviews. 
B) solid security and quick access to product information. 
C) videos and blogs. 
D) The successful Web site will include all the above. 
A) simple navigation and customer reviews. 
B) solid security and quick access to product information. 
C) videos and blogs. 
D) The successful Web site will include all the above.

Question 9

The most common reasons for leaving a site without purchasing include which of the following?

Accepted Answer

A) Shipping charges were too high. 
B) Site did not look trustworthy. 
C) Customers could not find the items they were looking for. 
D) All of the above 
A) Shipping charges were too high. 
B) Site did not look trustworthy. 
C) Customers could not find the items they were looking for. 
D) All of the above

Question 10

Flash always makes a Web site better.

Accepted Answer

A) True 
 B)False

Question 11

The average person spends 183 hours per year online,________ he or she spends reading newspapers,magazines,or books,listening to recorded music,playing video games,or watching home videos.

Accepted Answer

A) less than 
B) more than 
C) about the same that 
D) one-half the time that 
A) less than 
B) more than 
C) about the same that 
D) one-half the time that

Question 12

Identify and briefly explain five of the design characteristics that contribute to a successful Web site.

Accepted Answer

The five choices may come from this list

Question 13

One common mechanism to attract international visitors is to include several:

Accepted Answer

A) alternative forms of payment options. 
B) language buttons. 
C) images reflecting multiple cultures. 
D) colors and symbols reflective of international cultures. 
A) alternative forms of payment options. 
B) language buttons. 
C) images reflecting multiple cultures. 
D) colors and symbols reflective of international cultures.

Question 14

Based on click-through rates,Fridays are the best day of the week to send permission e-mails.

Accepted Answer

A) True 
 B)False

Question 15

For many entrepreneurs,the key barrier to not using the Web as a business tool is that they do not see any benefits to selling online.

Accepted Answer

A) True 
 B)False

Question 16

Establishing a policy of responding to all customer e-mails within 24 hours and sending customers order and shipping confirmations and "thank you for your order" e-mails are not very important to enhancing online customer service.

Accepted Answer

A) True 
 B)False

Question 17

E-commerce is replacing traditional retailing.

Accepted Answer

A) True 
 B)False

Question 18

To launch a successful Web site,business owners should consider:

Accepted Answer

A) a simple design. 
B) that to stand out on the Web,the logic is that a site really has to sparkle. 
C) all the "bells" and "whistles" technology can provide. 
D) that flash makes a Web site better. 
A) a simple design. 
B) that to stand out on the Web,the logic is that a site really has to sparkle. 
C) all the "bells" and "whistles" technology can provide. 
D) that flash makes a Web site better.

Question 19

Identify the 10 myths of e-commerce and capture one aspect that negates that myth.

Accepted Answer

The 10 myths of e-commerce include: 1.On

Question 20

A Web site or an application that combines content from multiple sources is a:

Accepted Answer

A) mashup. 
B) Really Simple Syndication (RSS) 
C) wiki. 
D) widget. 
A) mashup. 
B) Really Simple Syndication (RSS) 
C) wiki. 
D) widget.

Responsible online merchants should keep shipping and handling charges reasonable,but do not need to show them early on in the check-out process.

U.S.consumers have adopted the Internet much more quickly than any other major past innovation reaching ________ penetration in just seven years.

Businesses that publish privacy policies and then adhere to them build trust among their customers,an important facet of doing business on the Web.

An effective search engine optimization (SEO)strategy can be maintained though:

All of the following are effective ways to encourage customers to return to a site except:

Paid or sponsored listings are long,heavy-text advertisements with links to the sponsoring company's Web site that appear on the results page of a search engine when the user types in a keyword or phrase.

To be successful online,small companies must create Web sites with features that appeal to experienced Web shoppers,such as:

The most common reasons for leaving a site without purchasing include which of the following?

Flash always makes a Web site better.

The average person spends 183 hours per year online,________ he or she spends reading newspapers,magazines,or books,listening to recorded music,playing video games,or watching home videos.

Identify and briefly explain five of the design characteristics that contribute to a successful Web site.

One common mechanism to attract international visitors is to include several:

Based on click-through rates,Fridays are the best day of the week to send permission e-mails.

For many entrepreneurs,the key barrier to not using the Web as a business tool is that they do not see any benefits to selling online.

Establishing a policy of responding to all customer e-mails within 24 hours and sending customers order and shipping confirmations and "thank you for your order" e-mails are not very important to enhancing online customer service.

E-commerce is replacing traditional retailing.

To launch a successful Web site,business owners should consider:

Identify the 10 myths of e-commerce and capture one aspect that negates that myth.

A Web site or an application that combines content from multiple sources is a:

The Foundations of Entrepreneurship

Inside the Entrepreneurial Mind: From Ideas to Reality

Designing a Competitive Business Model and Building a Solid Strategic Plan

Conducting a Feasibility Analysis and Crafting a Winning Business Plan

Forms of Business Ownership

Franchising and the Entrepreneur

Buying an Existing Business

Building a Powerful Marketing Plan

Pricing Strategies

Creating a Successful Financial Plan

Managing Cash Flow

Sources of Financing: Debt and Equity

Choosing the Right Location and Layout

Global Opportunities

Building a Team and Management Succession

Filters

Exam 9: E-Commerce and the Entrepreneur

Responsible online merchants should keep shipping and handling charges reasonable,but do not need to show them early on in the check-out process.

U.S.consumers have adopted the Internet much more quickly than any other major past innovation reaching ________ penetration in just seven years.

Businesses that publish privacy policies and then adhere to them build trust among their customers,an important facet of doing business on the Web.

An effective search engine optimization (SEO)strategy can be maintained though:

All of the following are effective ways to encourage customers to return to a site except:

Paid or sponsored listings are long,heavy-text advertisements with links to the sponsoring company's Web site that appear on the results page of a search engine when the user types in a keyword or phrase.

To be successful online,small companies must create Web sites with features that appeal to experienced Web shoppers,such as:

The most common reasons for leaving a site without purchasing include which of the following?

Flash always makes a Web site better.

The average person spends 183 hours per year online,________ he or she spends reading newspapers,magazines,or books,listening to recorded music,playing video games,or watching home videos.

Identify and briefly explain five of the design characteristics that contribute to a successful Web site.

One common mechanism to attract international visitors is to include several:

Based on click-through rates,Fridays are the best day of the week to send permission e-mails.

For many entrepreneurs,the key barrier to not using the Web as a business tool is that they do not see any benefits to selling online.

Establishing a policy of responding to all customer e-mails within 24 hours and sending customers order and shipping confirmations and "thank you for your order" e-mails are not very important to enhancing online customer service.

E-commerce is replacing traditional retailing.

To launch a successful Web site,business owners should consider:

Identify the 10 myths of e-commerce and capture one aspect that negates that myth.

A Web site or an application that combines content from multiple sources is a:

The Foundations of Entrepreneurship

Inside the Entrepreneurial Mind: From Ideas to Reality

Designing a Competitive Business Model and Building a Solid Strategic Plan

Conducting a Feasibility Analysis and Crafting a Winning Business Plan

Forms of Business Ownership

Franchising and the Entrepreneur

Buying an Existing Business

Building a Powerful Marketing Plan

Pricing Strategies

Creating a Successful Financial Plan

Managing Cash Flow

Sources of Financing: Debt and Equity

Choosing the Right Location and Layout

Global Opportunities

Building a Team and Management Succession

Filters