Exam 9: E-Commerce and the Entrepreneur
Exam 1: The Foundations of Entrepreneurship124 Questions
Exam 2: Inside the Entrepreneurial Mind: From Ideas to Reality129 Questions
Exam 3: Designing a Competitive Business Model and Building a Solid Strategic Plan122 Questions
Exam 4: Conducting a Feasibility Analysis and Crafting a Winning Business Plan152 Questions
Exam 5: Forms of Business Ownership105 Questions
Exam 6: Franchising and the Entrepreneur65 Questions
Exam 7: Buying an Existing Business140 Questions
Exam 8: Building a Powerful Marketing Plan136 Questions
Exam 9: E-Commerce and the Entrepreneur134 Questions
Exam 10: Pricing Strategies109 Questions
Exam 11: Creating a Successful Financial Plan136 Questions
Exam 12: Managing Cash Flow140 Questions
Exam 13: Sources of Financing: Debt and Equity216 Questions
Exam 14: Choosing the Right Location and Layout196 Questions
Exam 15: Global Opportunities119 Questions
Exam 16: Building a Team and Management Succession155 Questions
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An important way to prevent online credit card fraud is to ask customers not only for their card number and expiration date,but also for the three-digit number above the signature panel on the back of the credit card the card verification value.
(True/False)
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One of the simplest ways to establish credibility with customers is to use brand names they know and trust.
(True/False)
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Launching an e-business is very different from launching a traditional off-line company.
(True/False)
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E-commerce requires focusing on technology first and then determining how the technology fits the business ide
a.
(True/False)
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A successful Web site should include all of the following characteristics except:
(Multiple Choice)
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To avoid unpleasant surprises in launching an e-commerce effort an entrepreneur should:
(Multiple Choice)
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A situation that occurs when a company pays for clicks that are generated by someone with no interest in or intent to purchase its products or services is called:
(Multiple Choice)
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Building a successful e-business does not necessarily require a well-thought-out strategy,it is simply involves securing a good URL and getting online.
(True/False)
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Mashups are the single most popular Web 2.0 tools used by businesses.
(True/False)
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The greatest opportunities for e-commerce lie in the retail sector.
(True/False)
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Although e-tailers avoid the major problems that managing inventory presents,they lose control over delivery times and service quality.
(True/False)
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According to Ken Burke,founder of MarketLive,the number one trend impacting e-commerce is:
(Multiple Choice)
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Some companies use ________ to encourage customers to participate in the design of their products,a process called ________ .
(Multiple Choice)
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Companies quickly learn that setting up a Web site is only the first investment required.
(True/False)
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Most customers welcome well-constructed permission e-mail that directs them to a company's site for information or special deals; however,they usually do not appreciate spam.
(True/False)
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The proportion of people who see a company's online ad and actually click on it to reach the company's Web site is known as the:
(Multiple Choice)
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Virus detection software,intrusion detection software,and a firewall are tools that minimize the likelihood of invasion by hackers,and eliminate your responsibility for damages they inflict.
(True/False)
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