Exam 9: E-Commerce and the Entrepreneur

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An important way to prevent online credit card fraud is to ask customers not only for their card number and expiration date,but also for the three-digit number above the signature panel on the back of the credit card the card verification value.

(True/False)
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One of the simplest ways to establish credibility with customers is to use brand names they know and trust.

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Launching an e-business is very different from launching a traditional off-line company.

(True/False)
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E-commerce requires focusing on technology first and then determining how the technology fits the business ide a.

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An important part of any e-commerce effort is:

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A successful Web site should include all of the following characteristics except:

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To avoid unpleasant surprises in launching an e-commerce effort an entrepreneur should:

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A situation that occurs when a company pays for clicks that are generated by someone with no interest in or intent to purchase its products or services is called:

(Multiple Choice)
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Building a successful e-business does not necessarily require a well-thought-out strategy,it is simply involves securing a good URL and getting online.

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Mashups are the single most popular Web 2.0 tools used by businesses.

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The greatest opportunities for e-commerce lie in the retail sector.

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Although e-tailers avoid the major problems that managing inventory presents,they lose control over delivery times and service quality.

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According to Ken Burke,founder of MarketLive,the number one trend impacting e-commerce is:

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Some companies use ________ to encourage customers to participate in the design of their products,a process called ________ .

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Companies quickly learn that setting up a Web site is only the first investment required.

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Most customers welcome well-constructed permission e-mail that directs them to a company's site for information or special deals; however,they usually do not appreciate spam.

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The ideal domain name should be:

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The proportion of people who see a company's online ad and actually click on it to reach the company's Web site is known as the:

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Popular social media tools for small businesses include:

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Virus detection software,intrusion detection software,and a firewall are tools that minimize the likelihood of invasion by hackers,and eliminate your responsibility for damages they inflict.

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