Exam 9: E-Commerce and the Entrepreneur

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The building fund manager,Mr.Grover,has been overwhelmed by the generosity of the community and numerous requests to donate supplies.Describe how the Web site may be able to help him organize the donation requests and determine the type and quality of the building supplies needed?

(Essay)
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A method of increasing customer loyalty and establishing better relationships is to develop a community of customers with similar interests who can use chat rooms,message boards,guest books,etc.

(True/False)
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Research indicates that many customers don't trust the Web sites they visit.

(True/False)
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The typical Internet user now spends 183 hours per year online,more that he or she spends reading newspapers,magazines,or books,listening to recorded music,playing video games,or watching home videos.

(True/False)
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There is plenty of room for improvement in customer service on the Web.Research by Harris Interactive reports that more than ________ of online shippers said that they expect higher levels of customer service than they do in offline,traditional stores..

(Multiple Choice)
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Search engine listings that are the result of "spiders," powerful programs that crawl around the Web and analyze sites for keywords links,and other data are :

(Multiple Choice)
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Research indicates that younger audiences do not take the time to seek product information before they make a purchase.

(True/False)
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An important factor of e-commerce is speed.

(True/False)
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The better Web sites avoid clutter,include a menu bar for easier navigation,include a FAQ section,and are careful about typos,formatting,font sizes,and colors.

(True/False)
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The security software that can trace a hacker's location is identified by which of the following?

(Multiple Choice)
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You should never offer your customers "freebies" unless they are truly valuable and expensive; otherwise,you will earn a negative reputation among your customers.

(True/False)
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A study by the Pew Internet and American Life Project reports that 60 percent of Americans research products and services online before buying them,an increase of 35 percent from the year 2000.

(True/False)
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All of the following represent benefits of selling on the Web except:

(Multiple Choice)
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A combination of hardware and software that allows employees to have access to the Internet but keeps unauthorized users from entering the company's network is called:

(Multiple Choice)
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Before your Web site can become the foundation of a successful e-business,you must create it with your target audience in mind.

(True/False)
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The Internet has reached a 50 percent penetration level within the U.S.

(True/False)
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The most common problem is the online transactions that customers dispute,referred to as:

(Multiple Choice)
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Before a Web site can become the foundation for a successful e-business:

(Multiple Choice)
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A study by the Pew Internet and American Life Project reports that ________ percent of Americans research products and services online before buying them,an increase of ________ percent in the year 2000.

(Multiple Choice)
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It is better to avoid delays in going online by simply getting your site up and running,and then fixing it,tweaking it,and updating it to meet changing customer demands,rather than taking so much time trying to create the perfect online store at first attempt.

(True/False)
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