Question 1

Establish hyperlinks with different product types to ensure you cover a variety of different customers.

Accepted Answer

A) True 
 B)False

Question 2

A valuable method of preventing online fraud is to:

Accepted Answer

A) ask customers for their card verification value. 
B) not accept credit cards. 
C) run background checks on customers. 
D) All of the above 
A) ask customers for their card verification value. 
B) not accept credit cards. 
C) run background checks on customers. 
D) All of the above

Question 3

Approximately ________ of Web users speak English.

Accepted Answer

A) 38 percent 
B) 29 percent. 
C) 38 percent., 
D) 29 percent, 
A) 38 percent 
B) 29 percent. 
C) 38 percent., 
D) 29 percent,

Question 4

Click-through rate measures the proportion of people who see an online ad and actually click on it to reach the company's Web site.

Accepted Answer

A) True 
 B)False

Question 5

Many Web sites seek to create,develop,and facilitate a:

Accepted Answer

A) technology that is fast and complex. 
B) site that appeals to a broad range of diverse visitors. 
C) community of customers with similar interests. 
D) site that provides a variety of information that most anyone can find useful. 
A) technology that is fast and complex. 
B) site that appeals to a broad range of diverse visitors. 
C) community of customers with similar interests. 
D) site that provides a variety of information that most anyone can find useful.

Question 6

Web sites have two conflicting goals regarding security.The first is to establish a presence on the Web so that customers from across the globe can have access to its site,and the second goal is to:

Accepted Answer

A) maintain a database system of customer information and preferences. 
B) have a system in place to prosecute hackers. 
C) maintain a high level of security so that the business,its site,and the information it collects are safe from hackers and intruders intent on doing harm. 
D) develop an in-house payment processing system. 
A) maintain a database system of customer information and preferences. 
B) have a system in place to prosecute hackers. 
C) maintain a high level of security so that the business,its site,and the information it collects are safe from hackers and intruders intent on doing harm. 
D) develop an in-house payment processing system.

Question 7

According to Gerry Goldsholle,founder of two Web sites aimed at small companies,"________ is your biggest enemy" when launching a Web site.

Accepted Answer

A) Lack of perfection 
B) Delay 
C) Sloppiness 
D) Absence of visuals 
A) Lack of perfection 
B) Delay 
C) Sloppiness 
D) Absence of visuals

Question 8

The Web is one of the most efficient ways of reaching both new and existing customers and when properly promoted,a Web site can:

Accepted Answer

A) reduce a company's cost of generating sales leads. 
B) be an affordable way to reach customers beyond your geographic area. 
C) provide an efficient method to provide information about a company and their products. 
D) All of the above 
A) reduce a company's cost of generating sales leads. 
B) be an affordable way to reach customers beyond your geographic area. 
C) provide an efficient method to provide information about a company and their products. 
D) All of the above

Question 9

Which of the following is an important issue that business owners should consider before launching an e-commerce effort?

Accepted Answer

A) How to develop long-term relationships with customers 
B) How to exploit the interconnectivity and the opportunities it creates to transform relationships with its suppliers,customers,and external stakeholders 
C) How to measure the success of its Web-based sales effort 
D) All of the above 
A) How to develop long-term relationships with customers 
B) How to exploit the interconnectivity and the opportunities it creates to transform relationships with its suppliers,customers,and external stakeholders 
C) How to measure the success of its Web-based sales effort 
D) All of the above

Question 10

Rather than try to compete head to head with the dominant players on the Web who have almost unlimited resources and recognition,entrepreneurs should consider focusing on serving a market niche.

Accepted Answer

A) True 
 B)False

Question 11

Experts estimate that nearly ________ of the world's online population has used the Internet to make a purchase.

Accepted Answer

A) 46 percent 
B) 66 percent 
C) 86 percent 
D) 96 percent 
A) 46 percent 
B) 66 percent 
C) 86 percent 
D) 96 percent

Question 12

For some businesses,e-mail takes a very low priority.

Accepted Answer

A) True 
 B)False

Question 13

Intrusion detection software scan computer drives for viruses designed to harm computers and the information they contain.

Accepted Answer

A) True 
 B)False

Question 14

How a company integrates the Web into its overall business strategy determines how successful it ultimately will become.

Accepted Answer

A) True 
 B)False

Question 15

Entrepreneurs should make sure they do not fall victim to any of the e-commerce myths.Which of the following is not an e-commerce myth?

Accepted Answer

A) Setting up a business on the Web is easy and inexpensive. 
B) If I launch a site,customers will flock to it. 
C) Making money on the Web is easy. 
D) Privacy and site security is an important issue on the Web. 
A) Setting up a business on the Web is easy and inexpensive. 
B) If I launch a site,customers will flock to it. 
C) Making money on the Web is easy. 
D) Privacy and site security is an important issue on the Web.

Question 16

Identify the guidelines for building a successful Web strategy for a small e-company.

Accepted Answer

∙ Focusing on a niche in the market ∙ De

Question 17

Rather than trying to compete head to head with the dominant players on the Web with greater access to resources,entrepreneurs should consider focusing on:

Accepted Answer

A) serving a market niche. 
B) serving a geographic niche. 
C) only brick-and-mortar retail channels. 
D) building a Web site in-house. 
A) serving a market niche. 
B) serving a geographic niche. 
C) only brick-and-mortar retail channels. 
D) building a Web site in-house.

Question 18

A measurement of the cost a company incurs to generate each purchase or customer registration is the:

Accepted Answer

A) cost per acquisition,or CPA. 
B) click-through rate. 
C) conversion ratio 
D) browser-to-buy ratio. 
A) cost per acquisition,or CPA. 
B) click-through rate. 
C) conversion ratio 
D) browser-to-buy ratio.

Question 19

A wiki is a low-cost application that appears like a small television screen on a Web site,a blog,or a computer desktop and performs a specific function.

Accepted Answer

A) True 
 B)False

Question 20

A marketing niche can be defined by customer profile,product,product usage,and many other ways.

Accepted Answer

A) True 
 B)False

Establish hyperlinks with different product types to ensure you cover a variety of different customers.

A valuable method of preventing online fraud is to:

Approximately ________ of Web users speak English.

Click-through rate measures the proportion of people who see an online ad and actually click on it to reach the company's Web site.

Many Web sites seek to create,develop,and facilitate a:

Web sites have two conflicting goals regarding security.The first is to establish a presence on the Web so that customers from across the globe can have access to its site,and the second goal is to:

According to Gerry Goldsholle,founder of two Web sites aimed at small companies,"________ is your biggest enemy" when launching a Web site.

The Web is one of the most efficient ways of reaching both new and existing customers and when properly promoted,a Web site can:

Which of the following is an important issue that business owners should consider before launching an e-commerce effort?

Rather than try to compete head to head with the dominant players on the Web who have almost unlimited resources and recognition,entrepreneurs should consider focusing on serving a market niche.

Experts estimate that nearly ________ of the world's online population has used the Internet to make a purchase.

For some businesses,e-mail takes a very low priority.

Intrusion detection software scan computer drives for viruses designed to harm computers and the information they contain.

How a company integrates the Web into its overall business strategy determines how successful it ultimately will become.

Entrepreneurs should make sure they do not fall victim to any of the e-commerce myths.Which of the following is not an e-commerce myth?

Identify the guidelines for building a successful Web strategy for a small e-company.

Rather than trying to compete head to head with the dominant players on the Web with greater access to resources,entrepreneurs should consider focusing on:

A measurement of the cost a company incurs to generate each purchase or customer registration is the:

A wiki is a low-cost application that appears like a small television screen on a Web site,a blog,or a computer desktop and performs a specific function.

A marketing niche can be defined by customer profile,product,product usage,and many other ways.

The Foundations of Entrepreneurship

Inside the Entrepreneurial Mind: From Ideas to Reality

Designing a Competitive Business Model and Building a Solid Strategic Plan

Conducting a Feasibility Analysis and Crafting a Winning Business Plan

Forms of Business Ownership

Franchising and the Entrepreneur

Buying an Existing Business

Building a Powerful Marketing Plan

Pricing Strategies

Creating a Successful Financial Plan

Managing Cash Flow

Sources of Financing: Debt and Equity

Choosing the Right Location and Layout

Global Opportunities

Building a Team and Management Succession

Filters

Exam 9: E-Commerce and the Entrepreneur

Establish hyperlinks with different product types to ensure you cover a variety of different customers.

A valuable method of preventing online fraud is to:

Approximately ________ of Web users speak English.

Click-through rate measures the proportion of people who see an online ad and actually click on it to reach the company's Web site.

Many Web sites seek to create,develop,and facilitate a:

Web sites have two conflicting goals regarding security.The first is to establish a presence on the Web so that customers from across the globe can have access to its site,and the second goal is to:

According to Gerry Goldsholle,founder of two Web sites aimed at small companies,"________ is your biggest enemy" when launching a Web site.

The Web is one of the most efficient ways of reaching both new and existing customers and when properly promoted,a Web site can:

Which of the following is an important issue that business owners should consider before launching an e-commerce effort?

Rather than try to compete head to head with the dominant players on the Web who have almost unlimited resources and recognition,entrepreneurs should consider focusing on serving a market niche.

Experts estimate that nearly ________ of the world's online population has used the Internet to make a purchase.

For some businesses,e-mail takes a very low priority.

Intrusion detection software scan computer drives for viruses designed to harm computers and the information they contain.

How a company integrates the Web into its overall business strategy determines how successful it ultimately will become.

Entrepreneurs should make sure they do not fall victim to any of the e-commerce myths.Which of the following is not an e-commerce myth?

Identify the guidelines for building a successful Web strategy for a small e-company.

Rather than trying to compete head to head with the dominant players on the Web with greater access to resources,entrepreneurs should consider focusing on:

A measurement of the cost a company incurs to generate each purchase or customer registration is the:

A wiki is a low-cost application that appears like a small television screen on a Web site,a blog,or a computer desktop and performs a specific function.

A marketing niche can be defined by customer profile,product,product usage,and many other ways.

The Foundations of Entrepreneurship

Inside the Entrepreneurial Mind: From Ideas to Reality

Designing a Competitive Business Model and Building a Solid Strategic Plan

Conducting a Feasibility Analysis and Crafting a Winning Business Plan

Forms of Business Ownership

Franchising and the Entrepreneur

Buying an Existing Business

Building a Powerful Marketing Plan

Pricing Strategies

Creating a Successful Financial Plan

Managing Cash Flow

Sources of Financing: Debt and Equity

Choosing the Right Location and Layout

Global Opportunities

Building a Team and Management Succession

Filters