Question 1

The distribution channel most likely to be used for a new car is producer to

Accepted Answer

A) wholesaler to retailer to consumer 
B) consumer 
C) agent to wholesaler to retailer to consumer 
D) business user 
E) retailer to consumer 
A) wholesaler to retailer to consumer 
B) consumer 
C) agent to wholesaler to retailer to consumer 
D) business user 
E) retailer to consumer

Question 2

Kaitlyn demonstrates how her company's new professional stain remover works. This demonstration is part of the ____ step of the personal-selling process.

Accepted Answer

A) prospecting 
B) answering objections 
C) closing the sale 
D) making the presentation 
E) approaching the prospect 
A) prospecting 
B) answering objections 
C) closing the sale 
D) making the presentation 
E) approaching the prospect

Question 3

A highly specialized mode of transportation that is used primarily to carry petroleum and natural gas is _____.

Accepted Answer

A) pipelines 
B) airplanes 
C) railroads 
D) ships 
E) trucks 
A) pipelines 
B) airplanes 
C) railroads 
D) ships 
E) trucks

Question 4

Bill Yee was granted franchise rights from McDonald's for the community in which he lives. McDonald's practice of granting franchises for specific geographic areas is commonly known as selective distribution.

Accepted Answer

A) True 
 B)False

Question 5

When a producer wants to give its products the widest possible exposure in the marketplace, it chooses intensive distribution.

Accepted Answer

A) True 
 B)False

Question 6

Radio advertising is the most expensive advertising medium.

Accepted Answer

A) True 
 B)False

Question 7

​A(n) ____ has information about the product and encouragements to buy it. It is often prepared and set up by manufacturers and wholesalers.

Accepted Answer

A) ​point-of-purchase display 
B) ​trade show 
C) ​frequent-user incentive display 
D) ​end-cap display 
A) ​point-of-purchase display 
B) ​trade show 
C) ​frequent-user incentive display 
D) ​end-cap display

Question 8

One of the most significant issues of online retailing is _____.

Accepted Answer

A) domain names 
B) design of websites 
C) direct selling 
D) advertising 
E) security 
A) domain names 
B) design of websites 
C) direct selling 
D) advertising 
E) security

Question 9

All of the following are helpful in evaluating the effectiveness of advertising except:

Accepted Answer

A) past sales. 
B) responses to coupon offers. 
C) salespersons' salaries. 
D) consumer surveys by research organizations. 
E) current sales. 
A) past sales. 
B) responses to coupon offers. 
C) salespersons' salaries. 
D) consumer surveys by research organizations. 
E) current sales.

Question 10

Personal selling in support of the sales efforts of other intermediaries is called creative selling.

Accepted Answer

A) True 
 B)False

Question 11

What is the role of promotion in the marketing mix?

Accepted Answer

The role of promotion is to facilitate e

Question 12

Maria's Flower Emporium specializes in growing delicate plants for wealthy consumers around the world. Because of the fragile nature of the products, they need to spend as little time as possible in transit. Maria should use trucks to transport her products.

Accepted Answer

A) True 
 B)False

Question 13

A transportation firm that is available for hire by one or several shippers is a private carrier.

Accepted Answer

A) True 
 B)False

Question 14

The types of planned shopping centers are

Accepted Answer

A) neighborhood, convenience, or regional. 
B) convenience, community, or neighborhood. 
C) community, regional, or national. 
D) regional, community, neighborhood, lifestyle. 
E) international, neighborhood, or national. 
A) neighborhood, convenience, or regional. 
B) convenience, community, or neighborhood. 
C) community, regional, or national. 
D) regional, community, neighborhood, lifestyle. 
E) international, neighborhood, or national.

Question 15

Like newspaper ads and unlike magazine advertising, television advertising:

Accepted Answer

A) provides for a combination of sight and sound. 
B) provides for excellent photography. 
C) has a short life. 
D) is the most accessible medium. 
E) has a long life. 
A) provides for a combination of sight and sound. 
B) provides for excellent photography. 
C) has a short life. 
D) is the most accessible medium. 
E) has a long life.

Question 16

A middleman that purchases goods in large quantities and then sells them to retailers is called a _____.

Accepted Answer

A) retailer 
B) merchant wholesaler 
C) commission merchant 
D) manufacturer's agent 
E) manufacturer's sales branch 
A) retailer 
B) merchant wholesaler 
C) commission merchant 
D) manufacturer's agent 
E) manufacturer's sales branch

Question 17

How does an order getter differ from an order taker? Which would you expect a Schwan's home food truck delivery salesperson to be? Support your answer.

Accepted Answer

An order-getter is responsible for creat

Question 18

Lisa is in charge of maintaining good relationships between her organization and local government, business leader groups, and the general public. Lisa's responsibilities can be called _____.

Accepted Answer

A) advertising 
B) personal selling 
C) press coordination 
D) sales promotion 
E) public relations 
A) advertising 
B) personal selling 
C) press coordination 
D) sales promotion 
E) public relations

Question 19

Mullin, Inc. purchases supplies such as paper and seat covers directly from manufacturers and then sells them to other firms. Mullin, Inc. is a(n) _____.

Accepted Answer

A) retailer 
B) wholesaler 
C) functional middleman 
D) agent 
E) producer 
A) retailer 
B) wholesaler 
C) functional middleman 
D) agent 
E) producer

Question 20

In the past, Tupperware used only personal selling to sell its products; it now uses other methods as well to reach its target market. Together these various methods are Tupperware's _____.

Accepted Answer

A) promotion package 
B) advertising 
C) marketing mix 
D) promotion mix 
E) public relations 
A) promotion package 
B) advertising 
C) marketing mix 
D) promotion mix 
E) public relations

The distribution channel most likely to be used for a new car is producer to

Kaitlyn demonstrates how her company's new professional stain remover works. This demonstration is part of the ____ step of the personal-selling process.

A highly specialized mode of transportation that is used primarily to carry petroleum and natural gas is _____.

Bill Yee was granted franchise rights from McDonald's for the community in which he lives. McDonald's practice of granting franchises for specific geographic areas is commonly known as selective distribution.

When a producer wants to give its products the widest possible exposure in the marketplace, it chooses intensive distribution.

Radio advertising is the most expensive advertising medium.

A(n) ____ has information about the product and encouragements to buy it. It is often prepared and set up by manufacturers and wholesalers.

One of the most significant issues of online retailing is _____.

All of the following are helpful in evaluating the effectiveness of advertising except:

Personal selling in support of the sales efforts of other intermediaries is called creative selling.

What is the role of promotion in the marketing mix?

Maria's Flower Emporium specializes in growing delicate plants for wealthy consumers around the world. Because of the fragile nature of the products, they need to spend as little time as possible in transit. Maria should use trucks to transport her products.

A transportation firm that is available for hire by one or several shippers is a private carrier.

The types of planned shopping centers are

Like newspaper ads and unlike magazine advertising, television advertising:

A middleman that purchases goods in large quantities and then sells them to retailers is called a _____.

How does an order getter differ from an order taker? Which would you expect a Schwan's home food truck delivery salesperson to be? Support your answer.

Lisa is in charge of maintaining good relationships between her organization and local government, business leader groups, and the general public. Lisa's responsibilities can be called _____.

Mullin, Inc. purchases supplies such as paper and seat covers directly from manufacturers and then sells them to other firms. Mullin, Inc. is a(n) _____.

In the past, Tupperware used only personal selling to sell its products; it now uses other methods as well to reach its target market. Together these various methods are Tupperware's _____.

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Understanding Social Media and E-Business

Using Management Information Systems and Accounting Information

Mastering Financial Management

Filters

Exam 13: Distributing and Promoting Products

The distribution channel most likely to be used for a new car is producer to

Kaitlyn demonstrates how her company's new professional stain remover works. This demonstration is part of the ____ step of the personal-selling process.

A highly specialized mode of transportation that is used primarily to carry petroleum and natural gas is _____.

Bill Yee was granted franchise rights from McDonald's for the community in which he lives. McDonald's practice of granting franchises for specific geographic areas is commonly known as selective distribution.

When a producer wants to give its products the widest possible exposure in the marketplace, it chooses intensive distribution.

Radio advertising is the most expensive advertising medium.

​A(n) ____ has information about the product and encouragements to buy it. It is often prepared and set up by manufacturers and wholesalers.

One of the most significant issues of online retailing is _____.

All of the following are helpful in evaluating the effectiveness of advertising except:

Personal selling in support of the sales efforts of other intermediaries is called creative selling.

What is the role of promotion in the marketing mix?

Maria's Flower Emporium specializes in growing delicate plants for wealthy consumers around the world. Because of the fragile nature of the products, they need to spend as little time as possible in transit. Maria should use trucks to transport her products.

A transportation firm that is available for hire by one or several shippers is a private carrier.

The types of planned shopping centers are

Like newspaper ads and unlike magazine advertising, television advertising:

A middleman that purchases goods in large quantities and then sells them to retailers is called a _____.

How does an order getter differ from an order taker? Which would you expect a Schwan's home food truck delivery salesperson to be? Support your answer.

Lisa is in charge of maintaining good relationships between her organization and local government, business leader groups, and the general public. Lisa's responsibilities can be called _____.

Mullin, Inc. purchases supplies such as paper and seat covers directly from manufacturers and then sells them to other firms. Mullin, Inc. is a(n) _____.

In the past, Tupperware used only personal selling to sell its products; it now uses other methods as well to reach its target market. Together these various methods are Tupperware's _____.

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Understanding Social Media and E-Business

Using Management Information Systems and Accounting Information

Mastering Financial Management

Filters

A(n) ____ has information about the product and encouragements to buy it. It is often prepared and set up by manufacturers and wholesalers.