Question 1

The advertising objectives are the ____ of the advertising campaign.

Accepted Answer

A) steps 
B) goals 
C) evaluation 
D) features 
E) selling points 
A) steps 
B) goals 
C) evaluation 
D) features 
E) selling points

Question 2

Simpson Micro owns warehouses that stock computer software. They offer net terms to retail stores, offer specials and promotions, and provide customer service. Simpson Micro is a(n) _____ wholesaler.

Accepted Answer

A) general specialty 
B) general merchandise 
C) rare-service 
D) specialty-line 
E) agent 
A) general specialty 
B) general merchandise 
C) rare-service 
D) specialty-line 
E) agent

Question 3

The use of only a portion or percentage of the available outlets in each geographic area for market exposure is called _____ distribution.

Accepted Answer

A) exclusive 
B) intensive 
C) selective 
D) patterned 
E) intensive. 
A) exclusive 
B) intensive 
C) selective 
D) patterned 
E) intensive.

Question 4

​Individuals who are responsible for what is sometimes called creative selling, which is selling a firm's products to new customers and increasing sales to current customers, are known as ____.

Accepted Answer

A) ​order-getters 
B) ​order takers 
C) ​store closers 
D) ​go-getters 
A) ​order-getters 
B) ​order takers 
C) ​store closers 
D) ​go-getters

Question 5

_____ refers to the set of activities involved in receiving and storing goods and preparing them for reshipment.

Accepted Answer

A) Transportation 
B) Physical inventory 
C) Warehousing 
D) Order processing 
E) Materials handling 
A) Transportation 
B) Physical inventory 
C) Warehousing 
D) Order processing 
E) Materials handling

Question 6

Driscoe, Inc., is in the process of developing an advertising campaign for its new product. It has identified the group to whom it will direct advertisements and has drafted the advertising objectives. Which of the following is not an advertising objective and thus should be deleted from the list?

Accepted Answer

A) Increase product awareness. 
B) Hire a marketing manager within one year. 
C) Convey product information. 
D) Increase sales by 10 percent. 
E) Expand the market share by 5 percent. 
A) Increase product awareness. 
B) Hire a marketing manager within one year. 
C) Convey product information. 
D) Increase sales by 10 percent. 
E) Expand the market share by 5 percent.

Question 7

Meijer, a retail chain, carries a full line of food and nonfood items as well as product lines such as small appliances, some furniture, automotive items, clothing, and lawn and garden equipment. Maijer is a(n) _____.

Accepted Answer

A) supermarket 
B) warehouse club 
C) off-price retailer 
D) discount store 
E) superstore 
A) supermarket 
B) warehouse club 
C) off-price retailer 
D) discount store 
E) superstore

Question 8

Sales promotion methods include all of the following except:

Accepted Answer

A) premiums. 
B) coupons. 
C) rebates. 
D) news releases. 
E) frequent-user incentives. 
A) premiums. 
B) coupons. 
C) rebates. 
D) news releases. 
E) frequent-user incentives.

Question 9

The fastest but most expensive means of transportation is by air.

Accepted Answer

A) True 
 B)False

Question 10

Missionary selling consists of processing the purchases of customers who have essentially decided what they wish to buy.

Accepted Answer

A) True 
 B)False

Question 11

When a retail store such as Sears offers a one-day promotion for an extra 15 percent off to customers holding a charge account with them, it is attempting to:

Accepted Answer

A) draw new customers. 
B) invigorate the sales of a mature brand. 
C) steady irregular sales patterns. 
D) boost sales to current customers. 
E) neutralize competitive promotional efforts. 
A) draw new customers. 
B) invigorate the sales of a mature brand. 
C) steady irregular sales patterns. 
D) boost sales to current customers. 
E) neutralize competitive promotional efforts.

Question 12

A punchcard that an ice cream store punches for each ice cream purchase and allows one free cone after five purchases is an example of a premium.

Accepted Answer

A) True 
 B)False

Question 13

Advertising geared toward attracting not only customers but also potential investors and employees is classified as ____ advertising.

Accepted Answer

A) institutional 
B) personal 
C) selective-demand 
D) political 
E) comparative 
A) institutional 
B) personal 
C) selective-demand 
D) political 
E) comparative

Question 14

A clothing retailer has been striving to reduce the costs of its inventory, but many of its customers are switching to competitors because they do not want to wait for the retailer to order the items. This retailer is experiencing _____.

Accepted Answer

A) customer satisfaction 
B) stock-out costs 
C) production concerns 
D) holding costs 
E) just-in-time inventory 
A) customer satisfaction 
B) stock-out costs 
C) production concerns 
D) holding costs 
E) just-in-time inventory

Question 15

James Rodriguez, an advertising manager for Verizon, has chosen the words for the company's new magazine ads and is now determining which illustrations will best complement the words. Therefore James is in which stage of developing the advertising campaign?

Accepted Answer

A) Defining the advertising objectives. 
B) Developing the media plan. 
C) Creating the advertising message. 
D) Executing the campaign. 
E) Identifying the advertising target audience. 
A) Defining the advertising objectives. 
B) Developing the media plan. 
C) Creating the advertising message. 
D) Executing the campaign. 
E) Identifying the advertising target audience.

Question 16

The objectives of public relations are to create and maintain a favorable public image.

Accepted Answer

A) True 
 B)False

Question 17

Advertising appropriation should be based on the historical average of the company's advertising expenditure.

Accepted Answer

A) True 
 B)False

Question 18

If McDonald's website was green and black and did not feature the golden arches, Ronald McDonald and gang, or the company's food selections, McDonald's would have failed to use _____.

Accepted Answer

A) integrated marketing communications 
B) public relations 
C) a promotion mix 
D) primary-demand advertising 
E) coordinated strategic planning 
A) integrated marketing communications 
B) public relations 
C) a promotion mix 
D) primary-demand advertising 
E) coordinated strategic planning

Question 19

Regulations associated with the national do-not-call registry are enforced by the _____.

Accepted Answer

A) National Advertising Federation 
B) Federal Trade Commission 
C) Federal Bureau of Investigation 
D) Telemarketing Association of America 
E) American Marketing Association 
A) National Advertising Federation 
B) Federal Trade Commission 
C) Federal Bureau of Investigation 
D) Telemarketing Association of America 
E) American Marketing Association

Question 20

L'eggs Pantyhose often sends potential customers free trails of its pantyhose in the mail. This is an example of _____.

Accepted Answer

A) catalog marketing 
B) telemarketing 
C) home shopping 
D) direct-response marketing 
E) mail retailing 
A) catalog marketing 
B) telemarketing 
C) home shopping 
D) direct-response marketing 
E) mail retailing

The advertising objectives are the ____ of the advertising campaign.

Simpson Micro owns warehouses that stock computer software. They offer net terms to retail stores, offer specials and promotions, and provide customer service. Simpson Micro is a(n) _____ wholesaler.

The use of only a portion or percentage of the available outlets in each geographic area for market exposure is called _____ distribution.

Individuals who are responsible for what is sometimes called creative selling, which is selling a firm's products to new customers and increasing sales to current customers, are known as ____.

_____ refers to the set of activities involved in receiving and storing goods and preparing them for reshipment.

Driscoe, Inc., is in the process of developing an advertising campaign for its new product. It has identified the group to whom it will direct advertisements and has drafted the advertising objectives. Which of the following is not an advertising objective and thus should be deleted from the list?

Meijer, a retail chain, carries a full line of food and nonfood items as well as product lines such as small appliances, some furniture, automotive items, clothing, and lawn and garden equipment. Maijer is a(n) _____.

Sales promotion methods include all of the following except:

The fastest but most expensive means of transportation is by air.

Missionary selling consists of processing the purchases of customers who have essentially decided what they wish to buy.

When a retail store such as Sears offers a one-day promotion for an extra 15 percent off to customers holding a charge account with them, it is attempting to:

A punchcard that an ice cream store punches for each ice cream purchase and allows one free cone after five purchases is an example of a premium.

Advertising geared toward attracting not only customers but also potential investors and employees is classified as ____ advertising.

A clothing retailer has been striving to reduce the costs of its inventory, but many of its customers are switching to competitors because they do not want to wait for the retailer to order the items. This retailer is experiencing _____.

James Rodriguez, an advertising manager for Verizon, has chosen the words for the company's new magazine ads and is now determining which illustrations will best complement the words. Therefore James is in which stage of developing the advertising campaign?

The objectives of public relations are to create and maintain a favorable public image.

Advertising appropriation should be based on the historical average of the company's advertising expenditure.

If McDonald's website was green and black and did not feature the golden arches, Ronald McDonald and gang, or the company's food selections, McDonald's would have failed to use _____.

Regulations associated with the national do-not-call registry are enforced by the _____.

L'eggs Pantyhose often sends potential customers free trails of its pantyhose in the mail. This is an example of _____.

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Understanding Social Media and E-Business

Using Management Information Systems and Accounting Information

Mastering Financial Management

Filters

Exam 13: Distributing and Promoting Products

The advertising objectives are the ____ of the advertising campaign.

Simpson Micro owns warehouses that stock computer software. They offer net terms to retail stores, offer specials and promotions, and provide customer service. Simpson Micro is a(n) _____ wholesaler.

The use of only a portion or percentage of the available outlets in each geographic area for market exposure is called _____ distribution.

​Individuals who are responsible for what is sometimes called creative selling, which is selling a firm's products to new customers and increasing sales to current customers, are known as ____.

_____ refers to the set of activities involved in receiving and storing goods and preparing them for reshipment.

Driscoe, Inc., is in the process of developing an advertising campaign for its new product. It has identified the group to whom it will direct advertisements and has drafted the advertising objectives. Which of the following is not an advertising objective and thus should be deleted from the list?

Meijer, a retail chain, carries a full line of food and nonfood items as well as product lines such as small appliances, some furniture, automotive items, clothing, and lawn and garden equipment. Maijer is a(n) _____.

Sales promotion methods include all of the following except:

The fastest but most expensive means of transportation is by air.

Missionary selling consists of processing the purchases of customers who have essentially decided what they wish to buy.

When a retail store such as Sears offers a one-day promotion for an extra 15 percent off to customers holding a charge account with them, it is attempting to:

A punchcard that an ice cream store punches for each ice cream purchase and allows one free cone after five purchases is an example of a premium.

Advertising geared toward attracting not only customers but also potential investors and employees is classified as ____ advertising.

A clothing retailer has been striving to reduce the costs of its inventory, but many of its customers are switching to competitors because they do not want to wait for the retailer to order the items. This retailer is experiencing _____.

James Rodriguez, an advertising manager for Verizon, has chosen the words for the company's new magazine ads and is now determining which illustrations will best complement the words. Therefore James is in which stage of developing the advertising campaign?

The objectives of public relations are to create and maintain a favorable public image.

Advertising appropriation should be based on the historical average of the company's advertising expenditure.

If McDonald's website was green and black and did not feature the golden arches, Ronald McDonald and gang, or the company's food selections, McDonald's would have failed to use _____.

Regulations associated with the national do-not-call registry are enforced by the _____.

L'eggs Pantyhose often sends potential customers free trails of its pantyhose in the mail. This is an example of _____.

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Understanding Social Media and E-Business

Using Management Information Systems and Accounting Information

Mastering Financial Management

Filters

Individuals who are responsible for what is sometimes called creative selling, which is selling a firm's products to new customers and increasing sales to current customers, are known as ____.