Exam 13: Distributing and Promoting Products

What is supply chain management, and what are its benefits?

Which of the following makes radio a potentially effective advertising medium?

Staples, Babies 'R' Us, and Petsmart are examples of _____.

A limited-line wholesaler assumes responsibility for a few wholesale services only.

The makeup of a promotion mix depends on many factors, including a firm's promotional resources and objectives, the target market, the product characteristics, and the feasibility of various promotional methods.

T J Maxx, Burlington Coat Factory, and Marshalls are examples of

Automobile manufacturers advertise their cars on the Internet, radio, television, and billboards; in newspapers and magazines; and by direct mail. In this example, radio, TV, newspapers, magazines, and direct mail are called advertising _____.

Dave Jones's responsibilities at Ford include educating customers, building goodwill for the firm, and providing follow-up service. Dave is a _____.

Direct-response marketing occurs when a retailer advertises a product and makes it available through mail or telephone orders.

Railroad and truck carriers team up to provide a form of transportation called camelback.

What is the goal of integrated marketing communications?

How are department stores defined? Mention several examples of department stores.

Sherilyn operates a store called The Gift Garden. Her store sells pottery, candles, crafts, and other knickknacks that make good gifts for family and friends. The Gift Garden is a _____.

An intermediary that purchases goods in large quantities, takes title to the merchandise, and then sells it to retailers or business users is called a commission broker.

Products such as very expensive wristwatches are distributed using _____ distribution.

Nine west manufactures leather goods such as shoes and handbags. Which form of distribution is this company most likely to use ?

All of following are basic factors in the selection of a channel of distribution except the

Although research into what consumers view as important issues is expensive, it is the most productive way to:

Radio shack, Toys "R" Us, and Hickory Farms are example of convenience stores.

Turner's Garage, an automotive repair shop, sends out a direct-mail offer for a complete tune-up for first-time customers at a greatly reduced price. Which sales promotion objective is Turner's Garage trying to accomplish?