Exam 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

Apple prevents iOS devices from being tracked using their MAC addresses.

Users spend the majority of their time on smart phone using apps, and apps are increasingly creating content-specific alternatives to Google's web-based search.

A(n) _____ is a cost-per-action program, where program sponsors pay referring Web sites a percentage of revenue earned from a referral.

Which of the following statements holds true for the term click-through rate?

When performing a search via Google or another search engine, a user actually searches what amounts to a copy of the Web, stored and indexed on the search engines' computers.

While users can block third-party cookies within their web browsers, it is illegal for browser firms to set this as a default option, as it would be considered an anti-competitive tactic that Apple and Microsoft could use against Google.

_____ is the primary technology that enables Google Wallet to make wireless payments with the wave of a phone.

Near field communication refers to a short-range, wireless communication standard.

Ad networks enforce exclusivity. Once a content provider selects one ad network it cannot implement other forms of advertising on its website.

Which of the following do ad networks use for customer profiling and ad targeting?

Which of the following factors contributes to a web page's quality score?

Google will dramatically lower the search rankings of firms that it feels have unfairly gamed organic search rankings.

Online ads that include animation, audio, or video are called _____.

Which of the following statements holds true for the term dark Web?

Display ads sold on a cost per thousand impressions basis often focus on:

If a Web site is not the first page on a public server, it isn't linked to from another public page, and no one has submitted the link to Google for indexing, then it will not appear in Google results.

Which of the following statements holds true for the term opt-out?

_____ are served by ad networks or other customer profiling firms to identify users and record behavior across multiple Web sites.

Google earns more annual advertising dollars than any other U.S. media company.

Web developers can easily block Google from indexing their otherwise publicly accessible content.