A) are limiting the reach of organic posts, prompting many firms to spend on Facebook ads to connect with more users. B) ensure that any post from an organization's fan page will arrive in the feed of anyone who has "Liked" that page. C) prohibit content promoting apps that run outside the Facebook platform, since such content competes with user attention and Facebook wants users to spend as much time as possible on its own services. D) will show identical ads to all users, worldwide, if they are of the same age and gender. E) are entirely ad-free. Zuckerberg refuses to run ads in feeds because he feels this will degrade the user experience, even though Facebook would likely earn significantly more if it did so. A) are limiting the reach of organic posts, prompting many firms to spend on Facebook ads to connect with more users. B) ensure that any post from an organization's fan page will arrive in the feed of anyone who has "Liked" that page. C) prohibit content promoting apps that run outside the Facebook platform, since such content competes with user attention and Facebook wants users to spend as much time as possible on its own services. D) will show identical ads to all users, worldwide, if they are of the same age and gender. E) are entirely ad-free. Zuckerberg refuses to run ads in feeds because he feels this will degrade the user experience, even though Facebook would likely earn significantly more if it did so.

A) each instance of an advertisement being viewed by a user. B) cost per thousand impressions. C) a concept where advertisers do not pay unless someone clicks on their ad. D) the maximum amounts of money advertisers are willing to pay for each click on their ads. E) the number of users who clicked an ad divided by the number of times the ad was delivered. A) each instance of an advertisement being viewed by a user. B) cost per thousand impressions. C) a concept where advertisers do not pay unless someone clicks on their ad. D) the maximum amounts of money advertisers are willing to pay for each click on their ads. E) the number of users who clicked an ad divided by the number of times the ad was delivered.

Exam 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

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Why is Facebook's Open Graph series of APIs for third-party websites significant for the firm?

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Question 1

Correct Answer:

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Facebook's Open Graph, continues to project Facebook's influence beyond the site itself. The initiative allows developers to link Web pages and app usage into the social graph, placing Facebook directly at the center of identity, sharing, and personalization-not only on Facebook but also across the Web. When taken together, these features enlist websites to serve as vassal states in the Facebook empire. Each of these ties makes Facebook membership more valuable by enhancing network effects, strengthening switching costs, and creating larger sets of highly personalized data to leverage.

Facebook's storage needs have grown by a factor of _______in just four years

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Question 2

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4,000

When others take advantage of a user or service without providing any sort of reciprocal benefit it is called a _____.

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Question 3

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free rider problem

Which of the following factors has helped Facebook build up trust among its users?

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Question 4

The New York Times points out, fewer than half of global Internet users have __________ high enough to interest major advertisers

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Question 5

Write a short note on how Mark Zuckerberg has retained control of Facebook.

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Question 6

A significant portion of Facebook's underlying technical infrastructure consists of open source software.

(True/False)

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Question 7

Facebook is especially appealing to organizations looking to share messages with fans since anyone who has "liked" an organization on Facebook will see all of that organization's posts in their newsfeed.

(True/False)

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Question 8

Facebook feeds

(Multiple Choice)

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Question 9

There's an old computer science saying that a computer should never ask you a question that it should be able to work out the answer to. How can a smartphone work out much more?

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Question 10

CPM refers to:

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Question 11

Why is A/B Testing harder on mobile?

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Question 12

Many analysts were skeptical of Facebook's ability to create a business from mobile. Mobile revenue just before the IPO was zero.

(True/False)

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Question 13

Users of Google and other search engines are said to be on a hunt because they:

(Multiple Choice)

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Question 14

When a firm has an IPO, it is said to have:

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Question 15

The acronym ARPU represents the phrase ______.

(Short Answer)

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Question 16

The online advertising acronym CPC is defined as ____________.

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Question 17

The term "social graph" refers to:

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Question 18

Most Facebook applications are focused on businesses and educational services.

(True/False)

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Question 19

Critics of Internet.org worry that for billions of low-income users, Facebook will come to represent the only Internet they know and have access to, deepening the roots and entanglement vines of the firm's walled garden.

(True/False)

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Question 20

Showing 1 - 20 of 101

Why is Facebook's Open Graph series of APIs for third-party websites significant for the firm?

Facebook's storage needs have grown by a factor of _______in just four years

When others take advantage of a user or service without providing any sort of reciprocal benefit it is called a _____.

Which of the following factors has helped Facebook build up trust among its users?

The New York Times points out, fewer than half of global Internet users have __________ high enough to interest major advertisers

Write a short note on how Mark Zuckerberg has retained control of Facebook.

A significant portion of Facebook's underlying technical infrastructure consists of open source software.

Facebook is especially appealing to organizations looking to share messages with fans since anyone who has "liked" an organization on Facebook will see all of that organization's posts in their newsfeed.

Facebook feeds

There's an old computer science saying that a computer should never ask you a question that it should be able to work out the answer to. How can a smartphone work out much more?

CPM refers to:

Why is A/B Testing harder on mobile?

Many analysts were skeptical of Facebook's ability to create a business from mobile. Mobile revenue just before the IPO was zero.

Users of Google and other search engines are said to be on a hunt because they:

When a firm has an IPO, it is said to have:

The acronym ARPU represents the phrase ______.

The online advertising acronym CPC is defined as ____________.

The term "social graph" refers to:

Most Facebook applications are focused on businesses and educational services.

Critics of Internet.org worry that for billions of low-income users, Facebook will come to represent the only Internet they know and have access to, deepening the roots and entanglement vines of the firm's walled garden.

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