Question 1

Describe Amazon's customer obsession.

Accepted Answer

For a firm that does so much, Amazon's moves are largely motivated by relentless customer focus. Bezos, the founder of Amazon, is known to insist that one seat be left open at the conference table as a symbol representing 'the most important person in the room,' the Amazon customer. To keep even the most senior executives empathetic to the customer experience, every two years every employee from Bezos on down must spend two days on the service desk answering customer calls. It's an eye on improving the customer experience that has motivated so many of Amazon's pioneering efforts, among them: 1-click ordering (which the firm patented), customer reviews, recommendations, bundles, look and search inside the book, where's my stuff, free supersaver shipping. While pioneered by Amazon, many of these efforts are now accepted as must-have features across e-commerce categories.
Easy

Question 2

Amazon today sells fewer electronic books overall than their print counterparts.

Accepted Answer

A) True 
 B)False  False

Question 3

While so many managers focus on what's changing in tech-fueled industries, Bezos feels that building strategy based on factors that are NOT going to change is critically important.

Accepted Answer

A) True 
 B)False  True

Question 4

_____ problems are problems that arise when organizations cannot easily convert assets to cash.

Accepted Answer

The answer of _____ problems are problems that arise when...

Question 5

Amazon will not have to worry about government antitrust concerns in eBook publishing since there are so many real-world bookstores, both chains and independents.

Accepted Answer

A) True 
 B)False

Question 6

In order to ensure security, Amazon Web Services allows only pre-approved, technically sophisticated firms to rent the firm's industrial-strength computing capacity on an as-needed basis.

Accepted Answer

A) True 
 B)False

Question 7

The Amazon/Pudue partnership is assumed to have lowered textbook costs by 14 percent.

Accepted Answer

A) True 
 B)False

Question 8

The publishing practice known as _____________ pricing allows a retailer to buy products from suppliers, but then sell these products to consumers at whatever price they'd like.

Accepted Answer

The answer of The publishing practice known as _____________ pricing...

Question 9

Amazon shelves are specifically stocked so that similar items are not placed next to each other.

Accepted Answer

A) True 
 B)False

Question 10

Initially, Amazon adopted the domain of a non-profit organization.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is true of Amazon Web Services (AWS)?

Accepted Answer

A)  It only allows firms and not individual customers to rent industrial-strength computing capacity. 
B)  It does not offer corporate-quality computing as a service. 
C)  It doesn't provide services such as programming environments. 
D)  It is a fool-proof system. 
E)  It is just a single-digit percentage of Amazon's overall revenue. 
A)  It only allows firms and not individual customers to rent industrial-strength computing capacity. 
B)  It does not offer corporate-quality computing as a service. 
C)  It doesn't provide services such as programming environments. 
D)  It is a fool-proof system. 
E)  It is just a single-digit percentage of Amazon's overall revenue.

Question 12

Amazon launched its cloud computing offerings ahead of rivals Google and Microsoft. What are the advantages of moving early in markets for cloud computing?

Accepted Answer

There are advantages to moving early as

Question 13

What is the purpose of Amazon Dash?

Accepted Answer

A)  To speed items throughout Amazon's warehouse. 
B)  To rapidly restock Amazon's fulfillment center shelves. 
C)  To speed delivery to consumers using drones. 
D)  To allow consumers to rapidly place orders with Amazon. 
E)  To deliver products using autonomous, driverless cars. 
A)  To speed items throughout Amazon's warehouse. 
B)  To rapidly restock Amazon's fulfillment center shelves. 
C)  To speed delivery to consumers using drones. 
D)  To allow consumers to rapidly place orders with Amazon. 
E)  To deliver products using autonomous, driverless cars.

Question 14

Allowing third-party sellers to list their products on Amazon is controversial. Why would Amazon allow products sold by others to appear on its site?

Accepted Answer

A)  Selection attracts consumers. 
B)  A network effect competitive advantage is created where more buyers attract more sellers, giving Amazon an advantage over any rival attempting to create a similar marketplace. 
C)  Although products are sold by third parties, Amazon gains valuable data on things such as customer browsing habits and sales. 
D)  Amazon's brand is reinforced as a first-choice shopping destination. 
E)  All of the above. 
A)  Selection attracts consumers. 
B)  A network effect competitive advantage is created where more buyers attract more sellers, giving Amazon an advantage over any rival attempting to create a similar marketplace. 
C)  Although products are sold by third parties, Amazon gains valuable data on things such as customer browsing habits and sales. 
D)  Amazon's brand is reinforced as a first-choice shopping destination. 
E)  All of the above.

Question 15

Amazon PrimeAir is the name of Jeff Bezos' commercial rocketry and aviation firm.

Accepted Answer

A) True 
 B)False

Question 16

Amazon does not open its website up to third-party sellers.

Accepted Answer

A) True 
 B)False

Question 17

A(n) _____ is a marketing practice where a firm rewards partners (affiliates) who bring in new business, often with a percentage of any resulting sales.

Accepted Answer

The answer of A(n) _____ is a marketing practice where...

Question 18

The use of Kiva robots has also allowed Amazon to radically reduce headcount, saving the firm additional money by cutting its workforce.

Accepted Answer

A) True 
 B)False

Question 19

_____ exists when a firm's potential partners see that firm as a threat.

Accepted Answer

The answer of _____ exists when a firm's potential partners...

Question 20

AWS is acting as an entrepreneurship catalyst, enabling startups to host and scale their efforts without the added cost associated with buying and maintaining large quantities of computing hardware.

Accepted Answer

A) True 
 B)False

Describe Amazon's customer obsession.

Amazon today sells fewer electronic books overall than their print counterparts.

While so many managers focus on what's changing in tech-fueled industries, Bezos feels that building strategy based on factors that are NOT going to change is critically important.

_____ problems are problems that arise when organizations cannot easily convert assets to cash.

Amazon will not have to worry about government antitrust concerns in eBook publishing since there are so many real-world bookstores, both chains and independents.

In order to ensure security, Amazon Web Services allows only pre-approved, technically sophisticated firms to rent the firm's industrial-strength computing capacity on an as-needed basis.

The Amazon/Pudue partnership is assumed to have lowered textbook costs by 14 percent.

The publishing practice known as _____________ pricing allows a retailer to buy products from suppliers, but then sell these products to consumers at whatever price they'd like.

Amazon shelves are specifically stocked so that similar items are not placed next to each other.

Initially, Amazon adopted the domain of a non-profit organization.

Which of the following is true of Amazon Web Services (AWS)?

Amazon launched its cloud computing offerings ahead of rivals Google and Microsoft. What are the advantages of moving early in markets for cloud computing?

What is the purpose of Amazon Dash?

Allowing third-party sellers to list their products on Amazon is controversial. Why would Amazon allow products sold by others to appear on its site?

Amazon PrimeAir is the name of Jeff Bezos' commercial rocketry and aviation firm.

Amazon does not open its website up to third-party sellers.

A(n) _____ is a marketing practice where a firm rewards partners (affiliates) who bring in new business, often with a percentage of any resulting sales.

The use of Kiva robots has also allowed Amazon to radically reduce headcount, saving the firm additional money by cutting its workforce.

_____ exists when a firm's potential partners see that firm as a threat.

AWS is acting as an entrepreneurship catalyst, enabling startups to host and scale their efforts without the added cost associated with buying and maintaining large quantities of computing hardware.

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Exam 7: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Describe Amazon's customer obsession.

Amazon today sells fewer electronic books overall than their print counterparts.

While so many managers focus on what's changing in tech-fueled industries, Bezos feels that building strategy based on factors that are NOT going to change is critically important.

_____ problems are problems that arise when organizations cannot easily convert assets to cash.

Amazon will not have to worry about government antitrust concerns in eBook publishing since there are so many real-world bookstores, both chains and independents.

In order to ensure security, Amazon Web Services allows only pre-approved, technically sophisticated firms to rent the firm's industrial-strength computing capacity on an as-needed basis.

The Amazon/Pudue partnership is assumed to have lowered textbook costs by 14 percent.

The publishing practice known as _____________ pricing allows a retailer to buy products from suppliers, but then sell these products to consumers at whatever price they'd like.

Amazon shelves are specifically stocked so that similar items are not placed next to each other.

Initially, Amazon adopted the domain of a non-profit organization.

Which of the following is true of Amazon Web Services (AWS)?

Amazon launched its cloud computing offerings ahead of rivals Google and Microsoft. What are the advantages of moving early in markets for cloud computing?

What is the purpose of Amazon Dash?

Allowing third-party sellers to list their products on Amazon is controversial. Why would Amazon allow products sold by others to appear on its site?

Amazon PrimeAir is the name of Jeff Bezos' commercial rocketry and aviation firm.

Amazon does not open its website up to third-party sellers.

A(n) _____ is a marketing practice where a firm rewards partners (affiliates) who bring in new business, often with a percentage of any resulting sales.

The use of Kiva robots has also allowed Amazon to radically reduce headcount, saving the firm additional money by cutting its workforce.

_____ exists when a firm's potential partners see that firm as a threat.

AWS is acting as an entrepreneurship catalyst, enabling startups to host and scale their efforts without the added cost associated with buying and maintaining large quantities of computing hardware.

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Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing and What This Means for the Manager

Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 2.0

The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology

Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech With Fashion, John Gallaugher - Information Systems: a Managers Guide to Harnessing Technology, Version 6.0

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Software in Flux: Open Source, Cloud, Vittualized and App-Driven Shifts

The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

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