Exam 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech With Fashion, John Gallaugher - Information Systems: a Managers Guide to Harnessing Technology, Version 6.0

Explore all topics

Project Entrepreneur, created by Facebook, aims to help female entrepreneurs build high-growth, high-impact businesses.

Free

(True/False)

4.9/5

(31)

Question 1

Correct Answer:

Verified

False

At Rent the Runway, customers arriving at the site via ____ media have a much higher (reported as high as 200 percent) conversion rate than customers arriving via _ media.

Free

(Multiple Choice)

4.7/5

(32)

Question 2

Correct Answer:

Verified

Describe how technology related to return envelope scanning and order scheduling operates to keep Rent the Runway satisfying customers while minimizing costs.

Free

(Essay)

4.8/5

(34)

Question 3

Correct Answer:

Verified

"Receiving staff scan the outside of returned envelopes and a message pops up on-screen with each scan, immediately determining if an item needs to go out right away. Garments are placed into bins color coded for urgency: black can eventually be prepped for restocking, but red is for those high-priority items that need to be immediately turned-around for send-out to another customer.^[] The system will also identify mid-term priority items, as in "get to this if you have time after taking care of priority items-if we ship it today, we'll save money." It'll even prioritize return shipping based on inventory demands, printing a higher-priced but faster-shipping return label for a customer if product turn-around is especially acute."

Rent the Runway rentals are often only 25 percent of a dress's retail price.

(True/False)

4.9/5

(36)

Question 4

Time Magazine has called Rent the Runway one of the country's 25 Best Websites

(True/False)

4.8/5

(34)

Question 5

Since product focus is so important for a startup, Rent the Runway has resisted the urge to offer anything other than high-end dress rental.

(True/False)

4.8/5

(35)

Question 6

Describe why CLV is especially difficult for new firms with new models to calculate.

(Essay)

4.7/5

(38)

Question 7

The concept of ____________________ refers to positive influence created when someone finds out that others are doing something.

(Short Answer)

4.9/5

(38)

Question 8

Which of the following is not a reason why Rent the Runway appeals to designers?

(Multiple Choice)

4.8/5

(35)

Question 9

Explain how Rent the Runway Unlimited subscription service works.

(Essay)

4.8/5

(32)

Question 10

The term __________________ refers to the rate at which consumers leave a product or service.

(Short Answer)

4.7/5

(39)

Question 11

According to CEO, Jenn Hyman, Rent the Runway is a "fashion company with______________"

(Essay)

4.9/5

(32)

Question 12

Rent the Runway shut down its Facebook presence because photos showing a dress on another (non-model) customer resulted in a dramatically lower than average rental percentage.

(True/False)

4.8/5

(37)

Question 13

Which of the following is NOT true about mobile app development:

(Multiple Choice)

4.9/5

(31)

Question 14

Why does 'overbuilding' warehouse capacity make sense for Rent the Runway?

(Essay)

4.9/5

(31)

Question 15

Determining product/market fit is often very expensive for entrepreneurs, since it amounts, essentially, to fully building out a firm's website and operational model.

(True/False)

4.8/5

(38)

Question 16

Rent the Runway's leadership elected to expand its _ and __rather than harvest early profits.

(Essay)

4.8/5

(37)

Question 17

Rent the Runway's only hires newly minted college graduates for it Data Analytics Team, choosing to home grow talent.

(True/False)

4.9/5

(27)

Question 18

Linking envelope return codes to inventory systems allows Rent the Runway to do all but which of the following:

(Multiple Choice)

4.8/5

(31)

Question 19

Describe why Rent the Runway's customers have an especially strong lifetime customer value?

(Essay)

4.8/5

(21)

Question 20

Showing 1 - 20 of 50

Project Entrepreneur, created by Facebook, aims to help female entrepreneurs build high-growth, high-impact businesses.

At Rent the Runway, customers arriving at the site via ____ media have a much higher (reported as high as 200 percent) conversion rate than customers arriving via _ media.

Describe how technology related to return envelope scanning and order scheduling operates to keep Rent the Runway satisfying customers while minimizing costs.

Rent the Runway rentals are often only 25 percent of a dress's retail price.

Time Magazine has called Rent the Runway one of the country's 25 Best Websites

Since product focus is so important for a startup, Rent the Runway has resisted the urge to offer anything other than high-end dress rental.

Describe why CLV is especially difficult for new firms with new models to calculate.

The concept of ____________________ refers to positive influence created when someone finds out that others are doing something.

Which of the following is not a reason why Rent the Runway appeals to designers?

Explain how Rent the Runway Unlimited subscription service works.

The term __________________ refers to the rate at which consumers leave a product or service.

According to CEO, Jenn Hyman, Rent the Runway is a "fashion company with______________"

Rent the Runway shut down its Facebook presence because photos showing a dress on another (non-model) customer resulted in a dramatically lower than average rental percentage.

Which of the following is NOT true about mobile app development:

Why does 'overbuilding' warehouse capacity make sense for Rent the Runway?

Determining product/market fit is often very expensive for entrepreneurs, since it amounts, essentially, to fully building out a firm's website and operational model.

Rent the Runway's leadership elected to expand its _ and __rather than harvest early profits.

Rent the Runway's only hires newly minted college graduates for it Data Analytics Team, choosing to home grow talent.

Linking envelope return codes to inventory systems allows Rent the Runway to do all but which of the following:

Describe why Rent the Runway's customers have an especially strong lifetime customer value?

Setting the Stage: Technology and the Modern Enterprise

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing and What This Means for the Manager

Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction

Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 2.0

The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology

Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

Understanding Software: a Primer for Managers

Software in Flux: Open Source, Cloud, Vittualized and App-Driven Shifts

The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

Filters

Exam 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech With Fashion, John Gallaugher - Information Systems: a Managers Guide to Harnessing Technology, Version 6.0

Project Entrepreneur, created by Facebook, aims to help female entrepreneurs build high-growth, high-impact businesses.

At Rent the Runway, customers arriving at the site via ________________ media have a much higher (reported as high as 200 percent) conversion rate than customers arriving via _____________ media.

Describe how technology related to return envelope scanning and order scheduling operates to keep Rent the Runway satisfying customers while minimizing costs.

Rent the Runway rentals are often only 25 percent of a dress's retail price.

Time Magazine has called Rent the Runway one of the country's 25 Best Websites

Since product focus is so important for a startup, Rent the Runway has resisted the urge to offer anything other than high-end dress rental.

Describe why CLV is especially difficult for new firms with new models to calculate.

The concept of ____________________ refers to positive influence created when someone finds out that others are doing something.

Which of the following is not a reason why Rent the Runway appeals to designers?

Explain how Rent the Runway Unlimited subscription service works.

The term __________________ refers to the rate at which consumers leave a product or service.

According to CEO, Jenn Hyman, Rent the Runway is a "fashion company with______________"

Rent the Runway shut down its Facebook presence because photos showing a dress on another (non-model) customer resulted in a dramatically lower than average rental percentage.

Which of the following is NOT true about mobile app development:

Why does 'overbuilding' warehouse capacity make sense for Rent the Runway?

Determining product/market fit is often very expensive for entrepreneurs, since it amounts, essentially, to fully building out a firm's website and operational model.

Rent the Runway's leadership elected to expand its _______ and ________rather than harvest early profits.

Rent the Runway's only hires newly minted college graduates for it Data Analytics Team, choosing to home grow talent.

Linking envelope return codes to inventory systems allows Rent the Runway to do all but which of the following:

Describe why Rent the Runway's customers have an especially strong lifetime customer value?

Setting the Stage: Technology and the Modern Enterprise

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing and What This Means for the Manager

Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction

Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 2.0

The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology

Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

Understanding Software: a Primer for Managers

Software in Flux: Open Source, Cloud, Vittualized and App-Driven Shifts

The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

Filters

At Rent the Runway, customers arriving at the site via ____ media have a much higher (reported as high as 200 percent) conversion rate than customers arriving via _ media.

Rent the Runway's leadership elected to expand its _ and __rather than harvest early profits.