Exam 6: E-Commerce Models and Strategies

The two basic goals of e-procurement are a) improved product quality and b) rapid order fulfillment.

Exchanges are sites where many buyers and sellers conduct business transactions. ___________ exchanges serve one industry e.g., automotive, chemical) along the entire supply chain.

Rates for digital advertising can be determined in a number of ways. Using the Cost per _________________ method, the advertiser pays based on how many people take action by clicking on the ad, which often serves as a hyperlink to the advertiser's Web site or a page promoting the advertiser's brand.

List and briefly describe the 3 major categories of E-Government transactions.

Needed services such as temporary help or extra space are traded on an as-needed basis on ______________ exchanges.

Following a customer's order from an e-commerce site, merchants scramble to find products to be shipped, pack them, arrange for delivery, collect payment and handle returns of unwanted or defective products. These activities are collectively known as e-Payment.

Safety-net.com is a consulting firm that advises the armed forces and Homeland Security agencies with regard to cybersecurity threats from terrorists and foreign intelligence services. Safety-net.com is most likely part of the ____________________ marketplace.

_________________ is a constantly evolving discipline-part science, part creative strategy-which attempts to achieve higher search rankings based on the design and content of a Web site.

E-sourcing refers to many different methods of _________________ .

A complex set of features and capabilities are considered essential in today's competitive e-business environment. Which of the following was not listed in your textbook as an essential e-business or e-commerce capability?

Exchanges are sites where many buyers and sellers conduct business transactions. Limited exchanges serve one industry e.g., automotive, chemical), along the entire supply chain.

Rates for digital advertising can be determined in a number of ways. Using the Cost per _________________ method, the advertiser pays based on how many people take actions by clicking on the ad, which often serves as a hyperlink to the advertiser's Web site or a page promoting the advertiser's brand.

According to your textbook, the use of _________________ has already saved the government billions of dollars while at the same time increasing government productivity and efficiency.

Your textbook listed a number of security requirements for conducting e-commerce. Nonrepudiation means that merchants are protected against customers unjustly claiming they did not place an order and customers are protected from merchants unjustly claiming they did not receive payment.

Privacy is an increasing concern to Internet users. One privacy concern is related to a practice called _________________, where a user's Web history e.g. sites visited) is stored in files called "Cookies" and used to monitor individuals' movements on the Internet.

Google's Adwords is a program that companies use when implementing an) ____________________ advertising strategy.