Exam 6: E-Commerce Models and Strategies

Your textbook listed a number of security requirements for conducting e-commerce. Integrity is necessary to ensure that data and information transmitted in e-commerce, such as orders, replies to queries, and payment authorizations, not be accidentally or maliciously altered or destroyed during transmission.

Chegg sells and rents textbooks to college students. Chegg operates in the business-to-not-for-profit marketplace.

Your textbook listed a number of security requirements for conducting e-commerce. ________________ means that merchants are protected against customers unjustly claiming they did not place an order and customers protected from merchants unjustly claiming they did not receive payment.

Micropayments are often made using a cell phone.

ProWeb Designs specializes in developing websites for small and medium sized businesses. They have an excellent reputation for servicing their client's needs. ProWeb Designs is most likely part of the ____________________ marketplace.

Rates for digital advertising can be determined in a number of ways. Using the Cost per _________________ method, the advertiser pays for the number of users exposed to the ad, typically expressed as cost per mille CPM) or cost per thousand CPT). Both terms base the ad charge on how many thousands of users are exposed to the ad.

When consumers want to purchase products/services that are priced too low i.e. less than $1) to be paid with credit cards, an) ______________________ payment system is often used.

Organic search results are determined by __________________________________.

In ________________ auctions, a company or government agency that wants to buy items places a request for quote RFQ) on its web site or third-party bidding marketplace. Once RFQs are posted, sellers or pre-approved suppliers submit bids electronically.

Search engine optimization SEO) and Pay per click PPC) advertising represent ___________ and __________ methods of promoting a business on search engines.

Rates for digital advertising can be determined in a number of ways. Using the Cost per Click method, the advertiser pays based on how many people take actions by clicking on the ad, which often serves as a hyperlink to the advertiser's Web site or a page promoting the advertiser's brand.

Your textbook describes a number of e-business models. A freemium model is one where products/services with basic features are distributed at no charge to gain exposure and market awareness. Users who want product versions with additional or more powerful features upgrade to the full product by paying a fee.

Allyson Grace uses MyCheckFree.com to pay her bills each month. Her cell phone, utility bills, car insurance bills and so on are sent electronically to MyCheckFree each month. The service pays the bills when they are due and transfers money from Allyson's checking account to cover her expenses. Allyson is using the _____________________________ method of paying bills over the Internet.

An) ________________ is a company where a significant or substantial part of its business involves the use of electronic or digital technologies to accomplish business tasks.

Your textbook listed a number of security requirements for conducting e-commerce. ________________ means that merchants are protected against customers unjustly claiming they did not place an order and customers protected from merchants unjustly claiming they did not receive payment.

E-sourcing refers to many different methods of _________________.

Google gives away services for free in order to attract users it can then offer to its advertising clients. However, by giving away these services, Google looks as though they are trying to drive other companies out of business through a practice called _________________, offering goods and services at prices that don't cover the costs of producing these services.

The biggest challenge for e-commerce sites that want to comply with state sales tax laws is determining a customer's legal state of residence.

__________________ involves the use of Internet technology to deliver information and public services to citizens, business partners, and suppliers of government entities, and people who work in the public sector.

Safety-net.com is a consulting firm that advises the armed forces and Homeland Security agencies with regard to cybersecurity threats from terrorists and foreign intelligence services. Safety-net.com is most likely part of the business-to-government marketplace.