Exam 6: E-Commerce Models and Strategies

Rates for digital advertising can be determined in a number of ways. Using the Cost per _________________ method, advertiser pays for the number of users exposed to the ad, typically expressed as cost per mille CPM) or cost per thousand CPT). Both terms base the ad charge on how many thousands of users are exposed to the ad.

Micropayments are often made using a _______________________.

________________________ is an umbrella term that describes practices associated with increasing the likelihood that a company will appear in search results when people conduct Internet searches using terms or phrases related to a product or company.

Which of the following is not one of the three major categories of online government transactions discussed in your textbook?

The biggest challenge for e-commerce sites that want to comply with state sales tax laws is that regulations vary from state to state, creating a compliance nightmare.

What are reverse auctions and RFQs? Explain how they work and their purpose. Why do governments and corporations frequently mandate the RFQ approach for procurements?

Google is a very prosperous, global e-business. Most of its revenue is generated from a subscription business model.

eBay is a popular web site where private individuals can place objects for sale. Potential buyers bid on the items, with the item going to the highest bidder. This form of selling is called an) _______________ auction.

Privacy is an increasing concern to Internet users. One privacy concern is related to a practice called web tracking, where a user's Web history e.g. sites visited) is stored in files called "Cookies" and used to monitor individuals' movements on the Internet.

E-nonprofit involves the use of Internet technology to deliver information and public services to citizens, business partners, and suppliers of government entities, and people who work in the public sector.

Following a customer's order from an e-commerce site, merchants scramble to find products to be shipped, pack them, arrange for delivery, collect payment and handle returns of unwanted or defective products. These activities are collectively known as ______________________.

Regular brick and mortar distributors may feel threatened if a manufacturer who normally supplies their products attempts to sell products directly to consumers online. This is an example of channel conflict.

E-sourcing refers to many different methods of procurement.

Rates for digital advertising can be determined in a number of ways. Using the Cost per _________________ method, the advertiser pays based on the number of people who perform some specific behavior such as watching a video, fill out a lead form, make a donation, and so on.

Ryan Najmulski is a smart shopper. He uses Priceline.com to make his travel arrangements when planning a vacation. Using Priceline's Website, Ryan enters information about his travel dates and the general location he'd like to stay in, along with his desired price. Priceline then attempts to find a hotel that will accept Ryan's bid. According to your textbook, Priceline is most likely part of an) ________________ marketplace.

Your textbook describes a number of e-business models. A subscription model is one where users are charged a periodic e.g. monthly or annual) fee to use a service provided by the business.

ProWeb Designs specializes in developing websites for small and medium sized businesses. They have an excellent reputation for servicing their client's needs. ProWeb Designs is most likely part of the ____________________ marketplace.

Megan Najmulski just renewed her New York State driver's license online using the NYS Department of Motor Vehicles DMV) Website. Drivers in New York can also register their cars and even pay traffic fines using the Website. This is an example of the _________________ marketplace.

___________________ refers to the use of e-business processes for the specific purpose of buying or selling goods and services usually online).

Carolynn Schmitz pays all of her bills online. She has accounts set up with all the merchants she does business with. Each month when she receives a bill, she logs into the merchant's Website and authorizes a transfer of funds from her checking account to the merchant. Carolynn is using the _________________________ method of paying bills online.