Exam 6: E-Commerce Models and Strategies

The two basic goals of e-procurement are a) controlling costs and b) simplifying processes.

A ___________________ model describes the methods by which a company generates revenue.

Your textbook describes a number of e-business models. An affiliate marketing model is one where products/services with basic features are distributed at no charge to gain exposure and market awareness. Users who want product versions with additional or more powerful features upgrade to the full product by paying a fee.

Because of Google's sheer size, power, and unusually large breadth of services it has come under the scrutiny of anti-trust regulators in multiple countries.

According to your textbook, the most common forms of online payment involve paying with credit card or electronic bill payment.

______________________ describe the methods by which a company generates revenue.

While most of us use Google services like Gmail, Google Maps, YouTube and the search engine for free, the fact that it generates most of its revenue from other businesses means it is part of a __________________ market.

Google is a very prosperous, global e-business. Most of its revenue is generated from an advertising business model.

A complex set of features and capabilities are considered essential in today's competitive e-business environment. Businesses use _____________ to track Web site activities, such as what was clicked, how long a visitor viewed a page, the IP address of the visitor's computer, and number of items put into the shopping cart.

A popular method of paying bills online is called ____________________, where money is transferred electronically from a payer's account to the recipient's.

E-government involves the use of Internet technology to deliver information and public services to citizens, business partners, and suppliers of government entities, and people who work in the public sector.

Your textbook listed a number of security requirements for conducting e-commerce. _____________ is necessary to ensure that data and information transmitted in e-commerce, such as orders, replies to queries, and payment authorizations, not be accidentally or maliciously altered or destroyed during transmission.

eBay is a popular Web site where private individuals can place objects for sale. Potential buyers bid on the items, with the item going to the highest bidder. This form of selling is called an) _______________ auction.

E-sourcing refers to many different methods of selling goods and services to consumers.

Your textbook listed a number of security requirements for conducting e-commerce. ____________ helps consumers feel secure when providing a credit card number over the Internet and helps them feel protected against criminals posing as sellers.

A popular method of paying bills online is called computer cash, where money is transferred electronically from a payer's account to the recipient's.

Carolynn Schmitz buys all of her college textbooks from Amazon.com. She likes the selection she finds on Amazon and uses the Amazon Prime service for free, 2-day shipping to make sure her books arrive before the beginning of the semester. In this example, Amazon is most likely part of an) ________________ marketplace.

With ______________________, buyers write a digital check to a merchant who then deposits it electronically in their bank account.

Your textbook listed a number of security requirements for conducting e-commerce. Authentication helps insure that the buyer, the seller, and the paying institutions all know the identity of the parties with whom they are dealing.

One consequence of the growth of e-commerce is disintermediation which has resulted in significant ___________________ in some industries.