Exam 6: E-Commerce Models and Strategies

Search engine optimization SEO) involves paying search engines to display links to a company's Website alongside organic search results in areas designated for paid or sponsored ads.

Inverse auctions occur when a company or government agency that wants to buy items places a request for quote RFQ) on its Web site or third-party bidding marketplace. Once RFQs are posted, sellers or pre-approved suppliers submit bids electronically.

Rates for digital advertising can be determined in a number of ways. Using the Cost per Action method, the advertiser pays based on the number of people who perform some specific behavior such as watching a video, fill out a lead form, make a donation, and so on.

Your textbook describes a number of e-business models. A membership model is one where vendors ask partners to place logos or banner ads on their sites. If customers click the logo, go to vendor's site, and buy something, the vendor pays a commission to partners.

Google gives away services for free in order to attract users it can then offer to its advertising clients. However, by giving away these services, Google looks as though they are trying to drive other companies out of business through a practice called _________________, offering goods and services at prices that don't cover the costs of producing these services.

Search engine optimization SEO) and Pay per click PPC) advertising represent ___________ and __________ methods of promoting a business on search engines.

Which of the following best describes the current status of sales tax law and e-commerce?

Your textbook listed a number of security requirements for conducting e-commerce. _____________ is necessary to ensure that data and information transmitted in e-commerce, such as orders, replies to queries, and payment authorizations, not be accidentally or maliciously altered or destroyed during transmission.

________________ involves paying search engines to display links to a company's Website alongside organic search results in areas designated for paid or sponsored ads.

Your textbook listed a number of security requirements for conducting e-commerce. _______________ helps insure that the buyer, the seller, and the paying institutions all know the identity of the parties with whom they are dealing.

Explain what web tracking is and why it concerns some Internet users.

Your textbook describes a number of e-business models. With the _____________ model, products/services with basic features are distributed at no charge to gain exposure and market awareness. Users who want product versions with additional or more powerful features upgrade to the full product by paying a fee.

Your textbook listed a number of security requirements for conducting e-commerce. ____________ helps consumers feel secure when providing a credit card number over the Internet and helps them feel protected against criminals posing as sellers.

Implementation of e-commerce requires support services. Which of the following is not a major e-commerce support service described in your textbook?

A brick-and-mortar company is one where a significant or substantial part of its business involves the use of electronic or digital technologies to accomplish business tasks.

__________________ involves the use of Internet technology to deliver information and public services to citizens, business partners, and suppliers of government entities, and people who work in the public sector.

Search promotions is an umbrella term that describes practices associated with increasing the likelihood that a company will appear in search results when people conduct Internet searches using terms or phrases related to a product or company.

A complex set of features and capabilities are considered essential in today's competitive e-business environment. _______________ refers to the fact that e-businesses need servers that are "always on" to maintain access to business critical apps.

Which of the following was not cited by your textbook as a challenge associated with international e-commerce?

Your textbook describes a number of e-business models. A freemium model is one where users are charged a periodic e.g. monthly or annual) fee to use a service provided by the business.