Question 1

Which of the following is detrimental to the success of an unsolicited proposal?

Accepted Answer

A)  Constructing your proposal in the format of a sales message 
B)  Building your credibility throughout the proposal 
C)  Making prior contact with those who will be evaluating your proposal 
D)  Using the indirect method and mentioning your main point at the end 
E)  Using the format that is conventional among those who will be reading your proposal 
A)  Constructing your proposal in the format of a sales message 
B)  Building your credibility throughout the proposal 
C)  Making prior contact with those who will be evaluating your proposal 
D)  Using the indirect method and mentioning your main point at the end 
E)  Using the format that is conventional among those who will be reading your proposal

Question 2

Demographic information includes details such as:

Accepted Answer

A)  social, political, and personal preferences. 
B)  age, gender, income, and geographic location. 
C)  legal and sociocultural implications. 
D)  current market trends and foreign exchange rates. 
E)  per capita income and gross national income. 
A)  social, political, and personal preferences. 
B)  age, gender, income, and geographic location. 
C)  legal and sociocultural implications. 
D)  current market trends and foreign exchange rates. 
E)  per capita income and gross national income.

Question 3

Which of the following sentences best illustrates an effective sales message?

Accepted Answer

A)  We've introduced two new flavors for the season, Juicerz Lime and Juicerz Litchi. 
B)  Juicerz, is now available in lime and litchi flavor. 
C)  Lime and litchi are the two new Juicerz flavors to watch out for this season. 
D)  You can now enjoy the refreshing taste of Juicerz in two new flavors, lime and litchi. 
E)  Our ever-loyal customer base has grown larger after the introduction of Juicerz Lime and Juicerz Litchi. 
A)  We've introduced two new flavors for the season, Juicerz Lime and Juicerz Litchi. 
B)  Juicerz, is now available in lime and litchi flavor. 
C)  Lime and litchi are the two new Juicerz flavors to watch out for this season. 
D)  You can now enjoy the refreshing taste of Juicerz in two new flavors, lime and litchi. 
E)  Our ever-loyal customer base has grown larger after the introduction of Juicerz Lime and Juicerz Litchi.

Question 4

Why is information generally organized in an indirect order for persuasive messages? When is it appropriate to organize information in a direct order?

Accepted Answer

As the proposal put forward by persuasiv

Question 5

Which of the following is true about the scenario painting technique used in advertisements?

Accepted Answer

A)  It focuses on the we-viewpoint rather than the you-viewpoint. 
B)  It puts the reader in a simulated context that brings out a product's appeal. 
C)  It restricts the use of character-based appeal in advertisements. 
D)  It discourages the use of common-ground persuasion techniques. 
E)  It is an outdated technique and is no longer used by advertisers. 
A)  It focuses on the we-viewpoint rather than the you-viewpoint. 
B)  It puts the reader in a simulated context that brings out a product's appeal. 
C)  It restricts the use of character-based appeal in advertisements. 
D)  It discourages the use of common-ground persuasion techniques. 
E)  It is an outdated technique and is no longer used by advertisers.

Question 6

The subject line of a sales message should typically contain sensational words.

Accepted Answer

A) True 
 B)False

Question 7

Why is it considered best to organize persuasive messages in an indirect order?

Accepted Answer

A)  In most cases your reader probably is already willing to do what you want to get done. 
B)  In most cases the proposed idea might not be agreeable with a reader. 
C)  In most cases your audience prefers getting to the point of a message at the earliest. 
D)  In most cases the indirect method uses the we-viewpoint. 
E)  In most cases the indirect method restricts the use of active voice. 
A)  In most cases your reader probably is already willing to do what you want to get done. 
B)  In most cases the proposed idea might not be agreeable with a reader. 
C)  In most cases your audience prefers getting to the point of a message at the earliest. 
D)  In most cases the indirect method uses the we-viewpoint. 
E)  In most cases the indirect method restricts the use of active voice.

Question 8

_____ predominate in messages for goods and services that do not perform any discernible rational function and are based on our senses.

Accepted Answer

A)  Emotional appeals 
B)  Logical appeals 
C)  Practical appeals 
D)  Rational appeals 
E)  Feature-based appeals 
A)  Emotional appeals 
B)  Logical appeals 
C)  Practical appeals 
D)  Rational appeals 
E)  Feature-based appeals

Question 9

Which of the following, despite being incorrect and inappropriate in other forms of business writings, is commonly used in sales writing?

Accepted Answer

A)  The use of a conversational style of writing 
B)  The use of you-viewpoint 
C)  The use of visual emphasis devices 
D)  The use of active voice 
E)  The use of sentence fragments 
A)  The use of a conversational style of writing 
B)  The use of you-viewpoint 
C)  The use of visual emphasis devices 
D)  The use of active voice 
E)  The use of sentence fragments

Question 10

Consider the following advertisement for mobile phones aimed at senior citizens. "Are you tired of straining your eyes peering into your tiny cell phone screen? Do you wish you had a phone that does what a phone is supposed to do, without all the phony jazz? We have the product just for you! With its 5-inch display designed to enhance visibility and large number pads, making calls will no longer be a pain. With dedicated one touch buttons that you can define, do more for much less! Contact us for more details; you will not regret this purchase!" This advertisement primarily focuses on _____.

Accepted Answer

A)  scenario elimination 
B)  intangible rewards 
C)  common-ground persuasion techniques 
D)  reader benefits 
E)  character-based appeals 
A)  scenario elimination 
B)  intangible rewards 
C)  common-ground persuasion techniques 
D)  reader benefits 
E)  character-based appeals

Question 11

Intrinsic benefits are those that:

Accepted Answer

A)  a reader gets directly by complying to a request. 
B)  a reader gets indirectly and are measurable. 
C)  a reader gets indirectly over time and are intangible. 
D)  are short-lived as compared to extrinsic benefits. 
E)  are added on to an extrinsic benefit. 
A)  a reader gets directly by complying to a request. 
B)  a reader gets indirectly and are measurable. 
C)  a reader gets indirectly over time and are intangible. 
D)  are short-lived as compared to extrinsic benefits. 
E)  are added on to an extrinsic benefit.

Question 12

Discuss how you can effectively gain the attention of readers in the opening lines of a sales message.

Accepted Answer

Since sales messages must gain a reader'

Question 13

Over the years, sales writers have developed a formula that one must follow in writing sales messages.

Accepted Answer

A) True 
 B)False

Question 14

Consider the following statement which is a part of a proposal: "By accepting the proposal you will not only have saved $3000, but will have the completed product within seven days from the day of placing an order."
This statement primarily focuses on the:

Accepted Answer

A)  background of the proposal. 
B)  features of the product. 
C)  description of the plan of the proposal. 
D)  terms and conditions related to the proposal. 
E)  benefits of the proposal. 
A)  background of the proposal. 
B)  features of the product. 
C)  description of the plan of the proposal. 
D)  terms and conditions related to the proposal. 
E)  benefits of the proposal.

Question 15

If you select a rational appeal as your central theme, you should:

Accepted Answer

A)  describe your product based on what it can do for your reader. 
B)  describe your product based on how it appeals to the senses. 
C)  use pathos to attract consumers. 
D)  avoid using logos to attract consumers. 
E)  avoid using the logical appeal. 
A)  describe your product based on what it can do for your reader. 
B)  describe your product based on how it appeals to the senses. 
C)  use pathos to attract consumers. 
D)  avoid using logos to attract consumers. 
E)  avoid using the logical appeal.

Question 16

Due to the need for objectivity, the use of the you-viewpoint is of little value in persuasive request messages.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is an example of an internal proposal?

Accepted Answer

A)  An employee's email persuading his superiors to choose his team over an external agency for a particular project 
B)  A vendor's email proposing to handle the internal communication structure of a company's new branch 
C)  An email from the head of one company to another proposing to share resources on similar projects 
D)  An email from a department manager to an auditing firm scheduling an internal audit for her department 
E)  An email from the founder of an organization to the general public denying a charge of defrauding investors 
A)  An employee's email persuading his superiors to choose his team over an external agency for a particular project 
B)  A vendor's email proposing to handle the internal communication structure of a company's new branch 
C)  An email from the head of one company to another proposing to share resources on similar projects 
D)  An email from a department manager to an auditing firm scheduling an internal audit for her department 
E)  An email from the founder of an organization to the general public denying a charge of defrauding investors

Question 18

The main purpose of an enclosure, attachment or link that accompanies the main letter in a direct message is to:

Accepted Answer

A)  summarize all the information stated in the main message. 
B)  provide helpful information that does not fit into the main letter. 
C)  function as the main source of persuading a customer. 
D)  duplicate and reiterate all the contents of the main letter. 
E)  enable a reader to reply to the main sales letter. 
A)  summarize all the information stated in the main message. 
B)  provide helpful information that does not fit into the main letter. 
C)  function as the main source of persuading a customer. 
D)  duplicate and reiterate all the contents of the main letter. 
E)  enable a reader to reply to the main sales letter.

Question 19

Explain the main types of appeals of sales messages. Give an example for each type of appeal.

Accepted Answer

The main types of appeals include:
Logic

Question 20

Which of the following is an example of an internal proposal?

Accepted Answer

A)  An employee's email persuading her superior to replace her desktop with a laptop 
B)  A vendor's email proposing to handle the distribution of a company's products 
C)  An email from the head of one company to another proposing to share resources on similar projects 
D)  An email from a department manager to an auditing firm scheduling an internal audit for her department 
E)  An email from the founder of an organization to the general public denying a charge of defrauding investors 
A)  An employee's email persuading her superior to replace her desktop with a laptop 
B)  A vendor's email proposing to handle the distribution of a company's products 
C)  An email from the head of one company to another proposing to share resources on similar projects 
D)  An email from a department manager to an auditing firm scheduling an internal audit for her department 
E)  An email from the founder of an organization to the general public denying a charge of defrauding investors

Which of the following is detrimental to the success of an unsolicited proposal?

Demographic information includes details such as:

Which of the following sentences best illustrates an effective sales message?

Why is information generally organized in an indirect order for persuasive messages? When is it appropriate to organize information in a direct order?

Which of the following is true about the scenario painting technique used in advertisements?

The subject line of a sales message should typically contain sensational words.

Why is it considered best to organize persuasive messages in an indirect order?

_____ predominate in messages for goods and services that do not perform any discernible rational function and are based on our senses.

Which of the following, despite being incorrect and inappropriate in other forms of business writings, is commonly used in sales writing?

Intrinsic benefits are those that:

Discuss how you can effectively gain the attention of readers in the opening lines of a sales message.

Over the years, sales writers have developed a formula that one must follow in writing sales messages.

Consider the following statement which is a part of a proposal: "By accepting the proposal you will not only have saved $3000, but will have the completed product within seven days from the day of placing an order." This statement primarily focuses on the:

If you select a rational appeal as your central theme, you should:

Due to the need for objectivity, the use of the you-viewpoint is of little value in persuasive request messages.

Which of the following is an example of an internal proposal?

The main purpose of an enclosure, attachment or link that accompanies the main letter in a direct message is to:

Explain the main types of appeals of sales messages. Give an example for each type of appeal.

Which of the following is an example of an internal proposal?

Understanding Workplace Communication

Communicating Across Cultures

Adapting Your Words to Your Readers

Constructing Clear Sentences and Paragraphs

Writing for a Positive Effect

Developing Your Writing Process and Choosing the Best Form

Getting to the Point in Good-News and Neutral Messages

Maintaining Goodwill in Bad-News Messages

Conducting a Winning Job Campaign

Preparing Informative and Influential Business Reports

Choosing the Right Type of Report

Conducting Research for Decision Makers

Using Visuals to Make Your Point

Communicating Effectively in Meetings and Conversations

Delivering Oral Reports and Business Speeches

Leveraging Technology for Better Writing

Conveying Professionalism Through Correctness

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Exam 9: Making Your Case With Persuasive Messages and Proposals

Which of the following is detrimental to the success of an unsolicited proposal?

Demographic information includes details such as:

Which of the following sentences best illustrates an effective sales message?

Why is information generally organized in an indirect order for persuasive messages? When is it appropriate to organize information in a direct order?

Which of the following is true about the scenario painting technique used in advertisements?

The subject line of a sales message should typically contain sensational words.

Why is it considered best to organize persuasive messages in an indirect order?

_____ predominate in messages for goods and services that do not perform any discernible rational function and are based on our senses.

Which of the following, despite being incorrect and inappropriate in other forms of business writings, is commonly used in sales writing?

Intrinsic benefits are those that:

Discuss how you can effectively gain the attention of readers in the opening lines of a sales message.

Over the years, sales writers have developed a formula that one must follow in writing sales messages.

Consider the following statement which is a part of a proposal: "By accepting the proposal you will not only have saved $3000, but will have the completed product within seven days from the day of placing an order." This statement primarily focuses on the:

If you select a rational appeal as your central theme, you should:

Due to the need for objectivity, the use of the you-viewpoint is of little value in persuasive request messages.

Which of the following is an example of an internal proposal?

The main purpose of an enclosure, attachment or link that accompanies the main letter in a direct message is to:

Explain the main types of appeals of sales messages. Give an example for each type of appeal.

Which of the following is an example of an internal proposal?

Understanding Workplace Communication

Communicating Across Cultures

Adapting Your Words to Your Readers

Constructing Clear Sentences and Paragraphs

Writing for a Positive Effect

Developing Your Writing Process and Choosing the Best Form

Getting to the Point in Good-News and Neutral Messages

Maintaining Goodwill in Bad-News Messages

Conducting a Winning Job Campaign

Preparing Informative and Influential Business Reports

Choosing the Right Type of Report

Conducting Research for Decision Makers

Using Visuals to Make Your Point

Communicating Effectively in Meetings and Conversations

Delivering Oral Reports and Business Speeches

Leveraging Technology for Better Writing

Conveying Professionalism Through Correctness

Filters