Question 1

What is scenario painting? Compose a message for a product or service of choice by using this technique.

Accepted Answer

Scenario painting is a description that

Question 2

Appeals to the sense of taste and smell are classified as logical appeals.

Accepted Answer

A) True 
 B)False

Question 3

Messages for goods and services that do not perform any discernible function will most likely:

Accepted Answer

A)  have an emotional appeal. 
B)  have a logical appeal. 
C)  have a rational appeal. 
D)  avoid using pathos to attract consumers. 
E)  use logos to attract consumers. 
A)  have an emotional appeal. 
B)  have a logical appeal. 
C)  have a rational appeal. 
D)  avoid using pathos to attract consumers. 
E)  use logos to attract consumers.

Question 4

One of the most widely disseminated forms of business communication is the sales message.

Accepted Answer

A) True 
 B)False

Question 5

Explain how a sales message can be used as a means for driving for the sale.

Accepted Answer

The primary purpose of any sales message

Question 6

Knowledge of sales message techniques helps in writing business messages because:

Accepted Answer

A)  sales messages are the least disseminated form of business communication. 
B)  sales messages restrict the use of ethically dubious persuasive tactics. 
C)  most business messages directly or indirectly involve selling something. 
D)  most sales messages are regarded as spam by readers. 
E)  most persuasive messages used by businesses are unbiased. 
A)  sales messages are the least disseminated form of business communication. 
B)  sales messages restrict the use of ethically dubious persuasive tactics. 
C)  most business messages directly or indirectly involve selling something. 
D)  most sales messages are regarded as spam by readers. 
E)  most persuasive messages used by businesses are unbiased.

Question 7

The main place for getting attention in email messages is the:

Accepted Answer

A)  second line of the concluding paragraph. 
B)  subject line. 
C)  body of the message. 
D)  second line of the opening paragraph. 
E)  conclusion. 
A)  second line of the concluding paragraph. 
B)  subject line. 
C)  body of the message. 
D)  second line of the opening paragraph. 
E)  conclusion.

Question 8

Sales messages are highly susceptible to the use of unethical tactics.

Accepted Answer

A) True 
 B)False

Question 9

As sales writers have so many persuasive techniques at their disposal, spending time to gather information about the readers is unnecessary.

Accepted Answer

A) True 
 B)False

Question 10

In the context of soliciting proposals, RFP stands for 'request for proposals'.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is true about permission-based emails?

Accepted Answer

A)  They permit potential customers to sign up for email promotions on a company's website. 
B)  They primarily include junk mails. 
C)  They primarily include spams. 
D)  They allow phone marketers to send mass messages to potential customers without their consent. 
E)  They are anonymous in nature and often invade the reader's privacy. 
A)  They permit potential customers to sign up for email promotions on a company's website. 
B)  They primarily include junk mails. 
C)  They primarily include spams. 
D)  They allow phone marketers to send mass messages to potential customers without their consent. 
E)  They are anonymous in nature and often invade the reader's privacy.

Question 12

Which of the following is an example of an external proposal?

Accepted Answer

A)  An email from an employee to an organization's CEO regarding unethical practices in the company 
B)  An email from the founder of an organization to the general public denying a charge of defrauding investors 
C)  An email from an employee to his manager stressing the requirement for additional labor from external agencies for a project 
D)  An email from the HR manager of technology firm to their finance department containing the pay structure of new employees 
E)  A memo from an employee to her manager requesting for Six Sigma training 
A)  An email from an employee to an organization's CEO regarding unethical practices in the company 
B)  An email from the founder of an organization to the general public denying a charge of defrauding investors 
C)  An email from an employee to his manager stressing the requirement for additional labor from external agencies for a project 
D)  An email from the HR manager of technology firm to their finance department containing the pay structure of new employees 
E)  A memo from an employee to her manager requesting for Six Sigma training

Question 13

The first step in writing a sales message is to:

Accepted Answer

A)  choose the appropriate medium of transmission. 
B)  make a careful study of the product or service. 
C)  choose the most persuasive channel for the message. 
D)  determine the central appeal for the message. 
E)  determine the makeup of the mailing. 
A)  choose the appropriate medium of transmission. 
B)  make a careful study of the product or service. 
C)  choose the most persuasive channel for the message. 
D)  determine the central appeal for the message. 
E)  determine the makeup of the mailing.

Question 14

List the steps involved in creating a persuasive message. Also, define common-ground persuasion technique.

Accepted Answer

The different steps involved in creating

Question 15

Consider the following statement: "Our latest cell phone model comes preloaded with the latest version of the operating software in addition to all the functions of high-end cell phones in the current market." This statement primarily focuses on _____.

Accepted Answer

A)  scenario painting 
B)  product features 
C)  common-ground persuasion technique 
D)  reader benefits 
E)  character-based appeals 
A)  scenario painting 
B)  product features 
C)  common-ground persuasion technique 
D)  reader benefits 
E)  character-based appeals

What is scenario painting? Compose a message for a product or service of choice by using this technique.

Appeals to the sense of taste and smell are classified as logical appeals.

Messages for goods and services that do not perform any discernible function will most likely:

One of the most widely disseminated forms of business communication is the sales message.

Explain how a sales message can be used as a means for driving for the sale.

Knowledge of sales message techniques helps in writing business messages because:

The main place for getting attention in email messages is the:

Sales messages are highly susceptible to the use of unethical tactics.

As sales writers have so many persuasive techniques at their disposal, spending time to gather information about the readers is unnecessary.

In the context of soliciting proposals, RFP stands for 'request for proposals'.

Which of the following is true about permission-based emails?

Which of the following is an example of an external proposal?

The first step in writing a sales message is to:

List the steps involved in creating a persuasive message. Also, define common-ground persuasion technique.

Consider the following statement: "Our latest cell phone model comes preloaded with the latest version of the operating software in addition to all the functions of high-end cell phones in the current market." This statement primarily focuses on _____.

Understanding Workplace Communication

Communicating Across Cultures

Adapting Your Words to Your Readers

Constructing Clear Sentences and Paragraphs

Writing for a Positive Effect

Developing Your Writing Process and Choosing the Best Form

Getting to the Point in Good-News and Neutral Messages

Maintaining Goodwill in Bad-News Messages

Conducting a Winning Job Campaign

Preparing Informative and Influential Business Reports

Choosing the Right Type of Report

Conducting Research for Decision Makers

Using Visuals to Make Your Point

Communicating Effectively in Meetings and Conversations

Delivering Oral Reports and Business Speeches

Leveraging Technology for Better Writing

Conveying Professionalism Through Correctness

Filters

Exam 9: Making Your Case With Persuasive Messages and Proposals

What is scenario painting? Compose a message for a product or service of choice by using this technique.

Appeals to the sense of taste and smell are classified as logical appeals.

Messages for goods and services that do not perform any discernible function will most likely:

One of the most widely disseminated forms of business communication is the sales message.

Explain how a sales message can be used as a means for driving for the sale.

Knowledge of sales message techniques helps in writing business messages because:

The main place for getting attention in email messages is the:

Sales messages are highly susceptible to the use of unethical tactics.

As sales writers have so many persuasive techniques at their disposal, spending time to gather information about the readers is unnecessary.

In the context of soliciting proposals, RFP stands for 'request for proposals'.

Which of the following is true about permission-based emails?

Which of the following is an example of an external proposal?

The first step in writing a sales message is to:

List the steps involved in creating a persuasive message. Also, define common-ground persuasion technique.

Consider the following statement: "Our latest cell phone model comes preloaded with the latest version of the operating software in addition to all the functions of high-end cell phones in the current market." This statement primarily focuses on _____.

Understanding Workplace Communication

Communicating Across Cultures

Adapting Your Words to Your Readers

Constructing Clear Sentences and Paragraphs

Writing for a Positive Effect

Developing Your Writing Process and Choosing the Best Form

Getting to the Point in Good-News and Neutral Messages

Maintaining Goodwill in Bad-News Messages

Conducting a Winning Job Campaign

Preparing Informative and Influential Business Reports

Choosing the Right Type of Report

Conducting Research for Decision Makers

Using Visuals to Make Your Point

Communicating Effectively in Meetings and Conversations

Delivering Oral Reports and Business Speeches

Leveraging Technology for Better Writing

Conveying Professionalism Through Correctness

Filters