Exam 5: Writing for a Positive Effect

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List at least five techniques that enhance courtesy in business messages. Students' can list any five techniques from the given choices. 1) writing in conversational language 2) employing the you-viewpoint 3) choosing positive words 4) avoid blaming the reader 5) refrain from preaching 6) do more than what is expected? 7) be sincere

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To enhance courtesy in business messages, it is important to employ techniques that foster a respectful and considerate tone. Here are five techniques that can be used to achieve this:

1) Writing in conversational language: This involves using a tone that is friendly and approachable, much like how one would speak in a face-to-face conversation. It helps to make the message more relatable and less formal, which can put the reader at ease.

2) Employing the you-viewpoint: This technique focuses on the reader's perspective and interests. By using 'you' and 'your,' the message becomes more reader-centric, showing that you value their needs and concerns.

3) Choosing positive words: Positive language can create a more encouraging and optimistic tone. Instead of focusing on negatives or what cannot be done, emphasize what is possible and the benefits that can be achieved.

4) Avoid blaming the reader: If there is an issue or problem, it's important not to place blame on the reader. Instead, focus on the situation and discuss solutions or next steps without making the reader feel at fault.

5) Be sincere: Sincerity in communication means being genuine in your expressions of thanks, apology, or concern. It's about ensuring that your words match your true intentions and feelings, which helps to build trust and rapport with the reader.

By incorporating these techniques into business messages, you can create a more courteous and respectful dialogue that is likely to be well-received by the reader.

Which of the following is the most useful way of emphasizing the positive and de-emphasizing the negative in your message?

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A

What are rubber stamps? Why is the use of rubber stamps detrimental to building goodwill with a reader?

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Rubber stamps are expressions used by habit every time a certain type of situation occurs. They are used without thought and are not adapted to specific situations. As the term indicates, they are used much as you would use a rubber stamp. Because they are used routinely, rubber stamps communicate the effect of routine treatment, which is not likely to impress readers favorably. Such treatment tells readers that the writer has no special concern for them-that the present case is being handled in the same way as any other. In contrast, words specially selected for this case show the writer's concern for and interest in the readers.

Which of the following statements if true would support the critics claim that the you-viewpoint is a dishonest technique?

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Discuss the importance of a positive effect in business messages.

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The we-viewpoint:

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Consider a situation that a customer has written to complain about the poor service at the restaurant you are managing. You are aware that the problem occurred because two of the waiters had not turned up on that day, and you try to remedy the problem by offering a special discount on her next visit. Compose a message that emphasizes the positive and de-emphasizes the negative and is likely to build goodwill with a reader.

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John is given the task of writing a review for a product and is required to include the positive and negative features of the product. In order to emphasize the pros and de-emphasize the cons of the product he must:

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Which of the following is true about the use of you-viewpoint?

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People generally prefer positive to negative feelings, therefore, negative words have no place in business writing.

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The you-viewpoint is also called the:

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Which of the following is true about the we-viewpoint?

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Define and explain the importance of you-viewpoint in a business message. With an example, show how the use of you-viewpoint and we-viewpoint is not defined only by the use of second-person pronouns.

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Which of the following statements is true about informal language?

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Which of the following sentences will have the most positive effect?

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Rubber stamps should be avoided in business communications because:

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Which is the most ideal position to place bad-news to enhance the positive emphasis of a message?

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Words that create positive meanings in the reader's mind usually are best for achieving a message's objectives.

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In which of the following cases will a less formal style of communication be most appropriate?

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A major contributor to goodwill in business documents is courtesy.

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