Question 1

What is the main difference between proposals and reports? Explain the approach to be taken when writing unsolicited proposals.

Accepted Answer

The main difference between proposals and reports is that proposals are intentionally persuasive.
Writing unsolicited proposals is harder than writing solicited proposals since in unsolicited proposals, the intended reader has not asked for the writer's ideas or services. For this reason, the proposal should resemble a sales message. It should quickly get the readers' attention and bring a need of theirs vividly to mind. It should then show how the product or services will answer their need. And from beginning to end, it should build the credibility of the writer. Careful and strategic preparation of unsolicited proposals greatly increases the chance of an unsolicited proposal being successful. As with solicited proposals it is advantageous to make prior contact with a person in the organization who has some power to initiate the plan. It is best to view the unsolicited proposal as part of a larger relationship that a writer is trying to create or maintain.

Question 2

Which of the following is common to proposals and all other types of messages?

Accepted Answer

A)  The structure and form of the message 
B)  The requirement to adapt the content according to the reader of the message 
C)  The use of persuasive language 
D)  The use of initialisms, abbreviations, and contractions 
E)  The use of formal language 
A)  The structure and form of the message 
B)  The requirement to adapt the content according to the reader of the message 
C)  The use of persuasive language 
D)  The use of initialisms, abbreviations, and contractions 
E)  The use of formal language B

Question 3

In the common-ground persuasion technique you first present a problem that you and the readers share and then show how doing as you propose will solve the problem for all concerned.

Accepted Answer

A) True 
 B)False  True

Question 4

Phrases such as "Do it now" and "Act today" should be used to urge immediate action because:

Accepted Answer

A)  readers prefer the commanding tone of such words. 
B)  they emphasize the we-viewpoint. 
C)  readers are otherwise more likely to unsubscribe the sales messages. 
D)  a persuaded reader may otherwise tend to put off a purchase. 
E)  they help readers by directing them to a purchase form. 
A)  readers prefer the commanding tone of such words. 
B)  they emphasize the we-viewpoint. 
C)  readers are otherwise more likely to unsubscribe the sales messages. 
D)  a persuaded reader may otherwise tend to put off a purchase. 
E)  they help readers by directing them to a purchase form.

Question 5

Unsolicited proposals should resemble a sales message.

Accepted Answer

A) True 
 B)False

Question 6

Differentiate tangible rewards from intangible rewards and intrinsic benefits from extrinsic benefits.

Accepted Answer

Tangible rewards are those that can be m

Question 7

The heart of a proposal is the explanation of how the proposal will benefit the writer.

Accepted Answer

A) True 
 B)False

Question 8

Measurable rewards, such as time or money saved or a desired object, are also called _____.

Accepted Answer

A)  spiritual rewards 
B)  tangible rewards 
C)  emotional rewards 
D)  abstract rewards 
E)  unquantifiable rewards 
A)  spiritual rewards 
B)  tangible rewards 
C)  emotional rewards 
D)  abstract rewards 
E)  unquantifiable rewards

Question 9

A solicited proposal is written in response to an explicit invitation offered by a company, foundation, or government agency that has certain needs to meet or goals to fulfill.

Accepted Answer

A) True 
 B)False

Question 10

Presenting information on matters such as the qualifications of personnel, success in similar cases, the adequacy of equipment and facilities, operating procedures, and environmental consciousness is necessary to:

Accepted Answer

A)  establish an organization's ability to perform. 
B)  gather relevant background information. 
C)  present a clear cost analysis for the proposal. 
D)  detail the benefits of a proposal for a given scenario. 
E)  create a clear description of the proposal's intention. 
A)  establish an organization's ability to perform. 
B)  gather relevant background information. 
C)  present a clear cost analysis for the proposal. 
D)  detail the benefits of a proposal for a given scenario. 
E)  create a clear description of the proposal's intention.

Question 11

Which of the following applies to all sales messages?

Accepted Answer

A)  They are all received negatively. 
B)  They are all biased. 
C)  They are all ethically dubious. 
D)  They are all permission-based. 
E)  They are all received positively. 
A)  They are all received negatively. 
B)  They are all biased. 
C)  They are all ethically dubious. 
D)  They are all permission-based. 
E)  They are all received positively.

Question 12

Which of the following sentences is most positively worded?

Accepted Answer

A)  Jell yogurt has nine grams of fat per serving. 
B)  Jell yogurt is ninety five percent fat free. 
C)  Jell yogurt does not contain more than nine grams of fat per serving. 
D)  Jell yogurt is not fully fat free. 
E)  Jell yogurt contains five percent fat. 
A)  Jell yogurt has nine grams of fat per serving. 
B)  Jell yogurt is ninety five percent fat free. 
C)  Jell yogurt does not contain more than nine grams of fat per serving. 
D)  Jell yogurt is not fully fat free. 
E)  Jell yogurt contains five percent fat.

Question 13

Which of the following best illustrates an advertisement based on emotional appeal?

Accepted Answer

A)  An advertisement primarily stressing how a product can increase a person's sex appeal 
B)  An advertisement emphasizing a product's lifetime guarantee 
C)  An advertisement primarily stressing the limited-time low selling price of a product 
D)  An advertisement comparing a product's enhanced features to those of the competitor's product 
E)  An advertisement listing three practical uses of the product 
A)  An advertisement primarily stressing how a product can increase a person's sex appeal 
B)  An advertisement emphasizing a product's lifetime guarantee 
C)  An advertisement primarily stressing the limited-time low selling price of a product 
D)  An advertisement comparing a product's enhanced features to those of the competitor's product 
E)  An advertisement listing three practical uses of the product

Question 14

Rewards that fulfill a reader's desire to gain prestige or have more freedom are called _____.

Accepted Answer

A)  intangible rewards 
B)  measurable rewards 
C)  concrete rewards 
D)  quantifiable rewards 
E)  materialistic rewards 
A)  intangible rewards 
B)  measurable rewards 
C)  concrete rewards 
D)  quantifiable rewards 
E)  materialistic rewards

Question 15

A product sold to the ultimate user through emotional appeal can be sold to retailers through rational appeal.

Accepted Answer

A) True 
 B)False

Question 16

Proposals differ from reports in that proposals:

Accepted Answer

A)  use the we-viewpoint. 
B)  use prefatory material. 
C)  present information in a useful form. 
D)  are intentionally persuasive. 
E)  use the direct approach. 
A)  use the we-viewpoint. 
B)  use prefatory material. 
C)  present information in a useful form. 
D)  are intentionally persuasive. 
E)  use the direct approach.

Question 17

Which of the following is an example of an external proposal?

Accepted Answer

A)  An employee's email persuading his superiors to choose his team over an external agency for a particular project 
B)  An email from the head of one company to another proposing to share resources on similar projects 
C)  An email from an employee to his manager stressing the requirement for additional labor from external agencies for a project 
D)  An email from the HR manager of technology firm to their finance department containing the pay structure of new employees 
E)  A memo from an employee to her manager requesting for Six Sigma training 
A)  An employee's email persuading his superiors to choose his team over an external agency for a particular project 
B)  An email from the head of one company to another proposing to share resources on similar projects 
C)  An email from an employee to his manager stressing the requirement for additional labor from external agencies for a project 
D)  An email from the HR manager of technology firm to their finance department containing the pay structure of new employees 
E)  A memo from an employee to her manager requesting for Six Sigma training

Question 18

For proposals, there is always a need for the description of what the writer proposes to do. This need is:

Accepted Answer

A)  most effectively put across when presented in an elaborate manner breaking away from the rule of being concise. 
B)  irrelevant in situations where an RFP is issued. 
C)  the primary message of any proposal. 
D)  emphasized best with the we-viewpoint. 
E)  irrelevant in sales proposals. 
A)  most effectively put across when presented in an elaborate manner breaking away from the rule of being concise. 
B)  irrelevant in situations where an RFP is issued. 
C)  the primary message of any proposal. 
D)  emphasized best with the we-viewpoint. 
E)  irrelevant in sales proposals.

Question 19

Every product has a single appeal that is used to target the product's audience.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is true about emotional appeals?

Accepted Answer

A)  Emotional appeals are best suited for selling rational products. 
B)  Aristotle had categorized emotional appeal as logos. 
C)  Emotional appeals are typically based on our senses. 
D)  It is best to avoid using the emotional appeal when advertising products that do not perform any discernible practical function. 
E)  Emotional appeals are mainly based on logic. 
A)  Emotional appeals are best suited for selling rational products. 
B)  Aristotle had categorized emotional appeal as logos. 
C)  Emotional appeals are typically based on our senses. 
D)  It is best to avoid using the emotional appeal when advertising products that do not perform any discernible practical function. 
E)  Emotional appeals are mainly based on logic.

What is the main difference between proposals and reports? Explain the approach to be taken when writing unsolicited proposals.

Which of the following is common to proposals and all other types of messages?

In the common-ground persuasion technique you first present a problem that you and the readers share and then show how doing as you propose will solve the problem for all concerned.

Phrases such as "Do it now" and "Act today" should be used to urge immediate action because:

Unsolicited proposals should resemble a sales message.

Differentiate tangible rewards from intangible rewards and intrinsic benefits from extrinsic benefits.

The heart of a proposal is the explanation of how the proposal will benefit the writer.

Measurable rewards, such as time or money saved or a desired object, are also called _____.

A solicited proposal is written in response to an explicit invitation offered by a company, foundation, or government agency that has certain needs to meet or goals to fulfill.

Presenting information on matters such as the qualifications of personnel, success in similar cases, the adequacy of equipment and facilities, operating procedures, and environmental consciousness is necessary to:

Which of the following applies to all sales messages?

Which of the following sentences is most positively worded?

Which of the following best illustrates an advertisement based on emotional appeal?

Rewards that fulfill a reader's desire to gain prestige or have more freedom are called _____.

A product sold to the ultimate user through emotional appeal can be sold to retailers through rational appeal.

Proposals differ from reports in that proposals:

Which of the following is an example of an external proposal?

For proposals, there is always a need for the description of what the writer proposes to do. This need is:

Every product has a single appeal that is used to target the product's audience.

Which of the following is true about emotional appeals?

Understanding Workplace Communication

Communicating Across Cultures

Adapting Your Words to Your Readers

Constructing Clear Sentences and Paragraphs

Writing for a Positive Effect

Developing Your Writing Process and Choosing the Best Form

Getting to the Point in Good-News and Neutral Messages

Maintaining Goodwill in Bad-News Messages

Conducting a Winning Job Campaign

Preparing Informative and Influential Business Reports

Choosing the Right Type of Report

Conducting Research for Decision Makers

Using Visuals to Make Your Point

Communicating Effectively in Meetings and Conversations

Delivering Oral Reports and Business Speeches

Leveraging Technology for Better Writing

Conveying Professionalism Through Correctness

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Exam 9: Making Your Case With Persuasive Messages and Proposals

What is the main difference between proposals and reports? Explain the approach to be taken when writing unsolicited proposals.

Which of the following is common to proposals and all other types of messages?

In the common-ground persuasion technique you first present a problem that you and the readers share and then show how doing as you propose will solve the problem for all concerned.

Phrases such as "Do it now" and "Act today" should be used to urge immediate action because:

Unsolicited proposals should resemble a sales message.

Differentiate tangible rewards from intangible rewards and intrinsic benefits from extrinsic benefits.

The heart of a proposal is the explanation of how the proposal will benefit the writer.

Measurable rewards, such as time or money saved or a desired object, are also called _____.

A solicited proposal is written in response to an explicit invitation offered by a company, foundation, or government agency that has certain needs to meet or goals to fulfill.

Presenting information on matters such as the qualifications of personnel, success in similar cases, the adequacy of equipment and facilities, operating procedures, and environmental consciousness is necessary to:

Which of the following applies to all sales messages?

Which of the following sentences is most positively worded?

Which of the following best illustrates an advertisement based on emotional appeal?

Rewards that fulfill a reader's desire to gain prestige or have more freedom are called _____.

A product sold to the ultimate user through emotional appeal can be sold to retailers through rational appeal.

Proposals differ from reports in that proposals:

Which of the following is an example of an external proposal?

For proposals, there is always a need for the description of what the writer proposes to do. This need is:

Every product has a single appeal that is used to target the product's audience.

Which of the following is true about emotional appeals?

Understanding Workplace Communication

Communicating Across Cultures

Adapting Your Words to Your Readers

Constructing Clear Sentences and Paragraphs

Writing for a Positive Effect

Developing Your Writing Process and Choosing the Best Form

Getting to the Point in Good-News and Neutral Messages

Maintaining Goodwill in Bad-News Messages

Conducting a Winning Job Campaign

Preparing Informative and Influential Business Reports

Choosing the Right Type of Report

Conducting Research for Decision Makers

Using Visuals to Make Your Point

Communicating Effectively in Meetings and Conversations

Delivering Oral Reports and Business Speeches

Leveraging Technology for Better Writing

Conveying Professionalism Through Correctness

Filters