Exam 5: Writing for a Positive Effect

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In writing messages to an individual in an organization, it is preferred to treat the reader as a member of a broad group rather than an individual.

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Consider the following statement: "We cannot exchange this item as you have not supplied us with the original purchase invoice." How can this statement be changed such that it avoids putting blame on the reader? List some strategies that ensure a message does not blame a reader.

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Writing in a conversational language helps build goodwill.

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Which of the following statements best illustrates the you-viewpoint?

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Which of the following statements puts the blame on the reader?

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Which of the following statements best illustrates the conversational style?

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The use of you-viewpoint requires the mandatory use of the word 'you' or 'your.'

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Which of the following statements uses the most formal language?

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Which of the following is a shortcoming of the you-viewpoint?

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Martina, an employee at a hotel receives an email from a potential customer who wanted to book one of the hotel's premiere suites for a weekend. Since all the suites have been booked for the date specified by the customer, Martina needs to turn down the customer's request. Which of the following puts this message across in the most positive manner?

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Which of the following statements avoids the use of a preachy tone?

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Which of the following statements best illustrates the conversational style?

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Detail how the use of conversational language helps build goodwill. For a topic of choice, write two statements, one formal and one in conversational style.

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Consider the following statement: In reply to your letter dated 12th April, please be advised that your adherence to the following instructions will facilitate the processing of the return of your product and dispatch of purchase amount. Which of the following statements contains the same meaning and is more conversational?

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A sure way to gain goodwill is for the writer to do a little bit more than he needs to do for his reader. The best way to do this is by:

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Detail the three major techniques of emphasizing the positive and de-emphasizing the negative in business messages.

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Which of the following is true about rubber stamps?

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Which of the following statements has the least level of formality when compared to the other statements?

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As the middle portion of a message receives major attention, this part carries more emphasis than other parts of the letter.

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Rubber stamp expressions develop goodwill as they are adapted to different situations.

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