Exam 5: Writing for a Positive Effect

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The use of words such as mistake, problem, error, damage, loss, and failure:

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The more you write about a topic, the more you emphasize it.

(True/False)
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The use of negative words:

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Which of the following sentences handles its subject most positively?

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The excessive use of positive emphasis can be unethical as:

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The you-viewpoint:

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Which of the following sentences handles its subject most positively?

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Which of the following endings used in letters do not contain rubber stamps?

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In which of the following cases can a formal style of writing be avoided?

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Negative words should be used to convey negative news as it emphasizes on the selflessness of the writer.

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John wants to send the dimensions of a table he wishes to purchase to a manufacturer as an email attachment. Which of the following statements that John could choose from best illustrates the formal style?

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A writer can avoid writing preachy messages by:

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The use of rubber stamps in business messages signals that you have quit thinking about the reader and his or her situation.

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The we-viewpoint is more effective in building goodwill as compared to the you-viewpoint.

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Why is the use of rubber stamps discouraged in business communications?

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A message telling a reader how to react to a message demonstrates great courtesy.

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Which of the following is true about the use of you-viewpoint in writing?

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Building goodwill through messages is gratifying to business people personally, but it is difficult to justify goodwill as a necessity for the survival of a business.

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In order to generate goodwill, messages should be concise and include only the barest essentials.

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The use of strong words such as "greatest," "amazing," and extraordinary in a business message causes us to doubt its sincerity.

(True/False)
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