Exam 8: Forecasting

arrow
  • Select Tags
search iconSearch Question
flashcardsStudy Flashcards
  • Select Tags

The ________ is a process of gaining consensus from a group of experts while maintaining their anonymity.

Free
(Essay)
4.7/5
(34)
Correct Answer:
Verified

Delphi method

Table 8.4 The Furniture Super Mart is a furniture retailer in Evansville,Indiana.The Marketing Manager wants to prepare a media budget based on the next quarter's business plan.The manager wants to decide the mix of radio advertising and newspaper advertising needed to generate varying levels of Weekly Gross Revenue.The manager has collected data for the past five weeks,and has recorded the following average Weekly Gross Revenues and expenditures for Weekly Radio (X1)and Newspaper (X2)advertising: Table 8.4 The Furniture Super Mart is a furniture retailer in Evansville,Indiana.The Marketing Manager wants to prepare a media budget based on the next quarter's business plan.The manager wants to decide the mix of radio advertising and newspaper advertising needed to generate varying levels of Weekly Gross Revenue.The manager has collected data for the past five weeks,and has recorded the following average Weekly Gross Revenues and expenditures for Weekly Radio (X1)and Newspaper (X2)advertising:    The Manager uses the multiple regression model in OM Explorer and obtains the following results:   -Use the information provided in Table 8.4.Adding $1,000 of Weekly Newspaper Advertising (X2)can be expected to increase Weekly Gross Revenues by what amount? (Assume all other variables are held constant. ) The Manager uses the multiple regression model in OM Explorer and obtains the following results: Table 8.4 The Furniture Super Mart is a furniture retailer in Evansville,Indiana.The Marketing Manager wants to prepare a media budget based on the next quarter's business plan.The manager wants to decide the mix of radio advertising and newspaper advertising needed to generate varying levels of Weekly Gross Revenue.The manager has collected data for the past five weeks,and has recorded the following average Weekly Gross Revenues and expenditures for Weekly Radio (X1)and Newspaper (X2)advertising:    The Manager uses the multiple regression model in OM Explorer and obtains the following results:   -Use the information provided in Table 8.4.Adding $1,000 of Weekly Newspaper Advertising (X2)can be expected to increase Weekly Gross Revenues by what amount? (Assume all other variables are held constant. ) -Use the information provided in Table 8.4.Adding $1,000 of Weekly Newspaper Advertising (X2)can be expected to increase Weekly Gross Revenues by what amount? (Assume all other variables are held constant. )

Free
(Multiple Choice)
4.9/5
(31)
Correct Answer:
Verified

B

Table 8.5 Table 8.5   -Use the information in Table 8.5.Using the simple moving-average technique for the most recent three months,what will be the forecasted demand for November? -Use the information in Table 8.5.Using the simple moving-average technique for the most recent three months,what will be the forecasted demand for November?

Free
(Multiple Choice)
4.8/5
(34)
Correct Answer:
Verified

C

________ is a causal method of forecasting in which one variable is related to one or more variables by a linear equation.

(Essay)
4.9/5
(36)

Judgment methods of forecasting are quantitative methods that use historical data on independent variables to predict demand.

(True/False)
4.7/5
(28)

Draw a curve that represents four out of the five demand patterns for time series as discussed in this chapter.Clearly label both dependent and independent axis and the salient features of your graph that demonstrate your chosen patterns.Select a product or service and discuss what influences might cause it to exhibit each of these patterns.

(Essay)
4.8/5
(32)

Graph 8.1 Data plotted in the graph appear in the table below. Graph 8.1 Data plotted in the graph appear in the table below.     -Refer to Graph 8.1.Which term most accurately describes the data points associated with Saturdays and Sundays? Graph 8.1 Data plotted in the graph appear in the table below.     -Refer to Graph 8.1.Which term most accurately describes the data points associated with Saturdays and Sundays? -Refer to Graph 8.1.Which term most accurately describes the data points associated with Saturdays and Sundays?

(Multiple Choice)
4.8/5
(29)

Which one of the following statements about forecasting is FALSE?

(Multiple Choice)
4.8/5
(34)

Table 8.7 A sales manager wants to forecast monthly sales of the machines the company makes using the following monthly sales data. Table 8.7 A sales manager wants to forecast monthly sales of the machines the company makes using the following monthly sales data.    -Use the information in Table 8.7.What is the forecast for period 9 using a naive forecast? -Use the information in Table 8.7.What is the forecast for period 9 using a naive forecast?

(Multiple Choice)
4.9/5
(38)

Market research is a systematic approach to determine consumer interest by gaining consensus from a group of experts while maintaining their anonymity.

(True/False)
4.9/5
(37)

A forecasting system that brings the manufacturer and its customers together to provide input for forecasting is a(n):

(Multiple Choice)
4.8/5
(31)

Table 8.5 Table 8.5   -Use the information in Table 8.5.Using the exponential smoothing method,with alpha equal to 0.2,what is the forecasted demand for November? Use an initial value for the forecast equal to 277 units. -Use the information in Table 8.5.Using the exponential smoothing method,with alpha equal to 0.2,what is the forecasted demand for November? Use an initial value for the forecast equal to 277 units.

(Multiple Choice)
4.9/5
(32)

The number of #2 pencils the bookstore sells appears to be highly correlated with the number of student credit hours each semester.The bookstore manager wants to create a linear regression model to assist her in placing an appropriate order.In this scenario:

(Multiple Choice)
4.9/5
(25)

Better forecasting processes yield better forecasts.

(True/False)
4.9/5
(28)

When the underlying mean of a time series is very stable and there are no trend,cyclical,or seasonal influences:

(Multiple Choice)
4.9/5
(34)

The Delphi method of forecasting is useful when:

(Multiple Choice)
4.8/5
(44)

________ are produced by averaging independent forecasts based on different methods or different data,or both.

(Essay)
4.9/5
(29)

A(n)________ forecast is a time-series method whereby the forecast for the next period equals the demand for the current period.

(Essay)
4.9/5
(32)

Which statement about forecast accuracy is TRUE?

(Multiple Choice)
4.8/5
(30)

Variations in demand that cannot be predicted are said to be a(n)________ pattern.

(Essay)
4.8/5
(31)
Showing 1 - 20 of 150
close modal

Filters

  • Essay(0)
  • Multiple Choice(0)
  • Short Answer(0)
  • True False(0)
  • Matching(0)