Multiple Choice
Direct and database marketing uses
A) messages sent randomly to potential customers
B) messages sent to people whose contact details are on a database
C) only lists of previous customers as contacts
D) only lists of competitors' customers as contacts
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Small local businesses<br>A) cannot afford direct marketing<br>B)
Q2: Door to door sales<br>A) are effective as
Q3: Direct and database marketing<br>A) cannot be tested<br>B)
Q4: Strengths of direct marketing include<br>A) targeting<br>B) personalising<br>C)
Q5: Direct and database marketing<br>A) aims only at
Q7: Loyalty schemes are<br>A) less effective than price
Q8: Direct mail is<br>A) perceived as irritating<br>B) disregarded
Q9: Direct marketing effectiveness<br>A) cannot be measured<br>B) can
Q10: Direct and database marketing weaknesses include<br>A) a