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Direct and Database Marketing Weaknesses Include

Question 10

Multiple Choice

Direct and database marketing weaknesses include

A) a cheap image
B) lack of control
C) low effectiveness
D) little impact on loyalty

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Q1: Small local businesses A) cannot afford direct marketing B)

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Q3: Direct and database marketing A) cannot be tested B)

Q4: Strengths of direct marketing include A) targeting B) personalising C)

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Q7: Loyalty schemes are A) less effective than price

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