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Direct and Database Marketing

Question 3

Multiple Choice

Direct and database marketing

A) cannot be tested
B) cannot be adapted
C) all of the above
D) none of the above
E) cannot be measured

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Q1: Small local businesses A) cannot afford direct marketing B)

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Q4: Strengths of direct marketing include A) targeting B) personalising C)

Q5: Direct and database marketing A) aims only at

Q6: Direct and database marketing uses A) messages sent

Q7: Loyalty schemes are A) less effective than price

Q8: Direct mail is A) perceived as irritating B) disregarded

Q9: Direct marketing effectiveness A) cannot be measured B) can

Q10: Direct and database marketing weaknesses include A) a