Multiple Choice
Loyalty schemes are
A) less effective than price discounts
B) only effective for high involvement products
C) aimed at getting people to spend more
D) aimed at getting people to purchase from an outlet regularly
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Small local businesses<br>A) cannot afford direct marketing<br>B)
Q2: Door to door sales<br>A) are effective as
Q3: Direct and database marketing<br>A) cannot be tested<br>B)
Q4: Strengths of direct marketing include<br>A) targeting<br>B) personalising<br>C)
Q5: Direct and database marketing<br>A) aims only at
Q6: Direct and database marketing uses<br>A) messages sent
Q8: Direct mail is<br>A) perceived as irritating<br>B) disregarded
Q9: Direct marketing effectiveness<br>A) cannot be measured<br>B) can
Q10: Direct and database marketing weaknesses include<br>A) a