Multiple Choice
Direct and database marketing
A) aims only at increasing immediate sales
B) aims at providing value added services to sales
C) targets people with unrelated products
D) is only aimed at capturing customer information
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Small local businesses<br>A) cannot afford direct marketing<br>B)
Q2: Door to door sales<br>A) are effective as
Q3: Direct and database marketing<br>A) cannot be tested<br>B)
Q4: Strengths of direct marketing include<br>A) targeting<br>B) personalising<br>C)
Q6: Direct and database marketing uses<br>A) messages sent
Q7: Loyalty schemes are<br>A) less effective than price
Q8: Direct mail is<br>A) perceived as irritating<br>B) disregarded
Q9: Direct marketing effectiveness<br>A) cannot be measured<br>B) can
Q10: Direct and database marketing weaknesses include<br>A) a