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    Business
  3. Study Set
    Marketing Communications
  4. Exam
    Exam 12: Integrated Campaign Development: Direct and Database Marketing, Outdoor and Point of Purchase
  5. Question
    Strengths of Direct Marketing Include
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Strengths of Direct Marketing Include

Question 4

Question 4

Multiple Choice

Strengths of direct marketing include


A) targeting
B) personalising
C) low costs
D) all of the above
E) none of the above

Correct Answer:

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